Airline Business Plan


Airline Business Plan


Opportunity

Market

Air services between Western Europe, Turkey, and Southeast Europe are increasing in demand due to economic growth and the need for redevelopment.

The market has many components that require higher quality services than are often offered.

    1. Business travelers requiring convenience, reliability, speed, and schedules built around business needs.
    1. Travelers from government and international organizations require the same elements.
    1. Personal and leisure travelers from the Southeast Europe/Turkey region who have the money to travel by air and who increasingly demand a higher level of service and convenience, but at an economical cost.
    1. The ‘#8220’Diaspora, a personal and leisure traveler originally from Southeast Europe/Turkey but now living in and working in Western Europe.
    1. Western European personal and leisure travellers, mostly traveling on the airline’s routes between Western European countries.
  1. Seasonal (primarily during summer, with a few niche markets in the winter) holiday traveler, primarily to Greece, Turkey, the Mediterranean islands and Turkey. Their concerns include cost, reliability, convenience, destination, and cost.

These groups will be attracted to the proposed new airline because it offers better service and in some cases, service where none is currently offered. It also offers a higher level safety, comfort and convenience and lower fares than current options. The new airline will be able to serve the niche markets identified under the Service Description section. It will then be able to identify itself as the preferred carrier in these markets.

Competiton

The four primary segments that make up the global airline industry, which operates between Western Europe, Southeastern Europe and Turkey, are:

    1. Mainline European airlines (primarily Swiss International and Lufthansa), Alitalia and Malev, Turkish) use their Southeast European routes to connect to major hubs in Western Europe (or Budapest or Istanbul in the case Malev and Turkish respectively) and feed traffic to their top intra-European, trans-Atlantic routes, or domestic Turkish routes in case of Turkish.
    1. Smaller, but generally well-established regional airlines primarily from Western Europe or the upper level of Eastern European states (primarily Swiss International, Tyrolean, and Adria) that perform essentially the same function as the mainline carriers or, in the case of carriers like Adria, link destinations in Southeast Europe to their own national capitals.
    1. Southeastern European home-based carriers, such as ADA Air and Albanian Airlines, Avioimpex and Balkan Air, Hemus Air and Tarom Airways, often use older, Soviet-built aircraft and turboprops. They are less well-respected, even by travelers from Southeastern Europe. These airlines connect points within Southeast Europe, or they may connect Southeastern European destinations to major destinations in Western Europe.
  1. There also is a fourth segment worth noting, and that is the fairly significant charter market that exists within certain niche or seasonal markets. This market includes charter flight between Pristina, destinations in Germany and Switzerland as well as summer charters between New York and Southeast Europe. These charters are typically operated by either individual travel agencies, or airlines. They are often characterised by a low level service and use of older, often Soviet-built aircraft. The vacation charters also operate between Western Europe and Greece, Turkey, Cyprus, or other destinations in Southeastern Europe or the Mediterranean.

The proposed airline would be most compatible with the second grouping. However, it would still compete effectively against all four main segments by offering a combination safety and service, carefully chosen routes, niche-market service and convenient schedules. It would also offer reasonable and competitive fares and modern, safe and comfortable aircraft. It also will offer service on under-served and unserved routes where little or no competition currently exists.

Why Us?

Air Leo will be a leader in the expanding air-travel and cargo markets connecting Western Europe and Turkey. It will identify and serve key routes and city pairs that are currently unserved, under-served or not served and set new standards for professionalism and air service within and outside the target market.

Expectations

Financial Highlights per Year

Home Decoration Fabrics Business Plan


Home Decoration Fabrics Business Plan


Interior Views is an online store that offers home decorator materials and accessories. It is now approaching its fifth year in business. This store is a destination store that offers fabrics specially designed for home decorators in widths up to 54 inches. More than 900 fabrics are on hand at any given time. There are also more than 10,000 samples available for custom ‘#8220’ cut orders. As they make their purchase decision, customers can touch, feel and even take the fabric home.

Interior Views has gained a lot of knowledge from the years that it has been in business. The market has changed over the years and Interior Views will need to make key decisions regarding the future 5-year lease. This is the right time to look back and assess the past to determine a direction for the future. This is the principal purpose of the business planning. It will address key issues such as location, financing, product and service.

Interior Views currently maintains a local content website. However, it has not been given the time or attention needed to assess its potential marketing potential. It provides information content but does not generate any revenue or enhance the business image.

Interior Views products and services are in high demand. According to market research, the company has identified a need for these products in the area. It is also predicting that Internet sales will become a bigger part of the selling process. The biggest challenge is that women aged 35-49 are the most likely to shop online. Additional challenges arise when shopping for decorator material.

Interior Views’ online marketing goal is to support its continued growth, profitability and sustainability through the effective implementation of this strategy. Online marketing and sales strategies will use an eBay website to attract more customers and generate revenue. This is a cost-effective way to reach new customers via the Internet. The Web target audiences will include the most Web-savvy young customers currently served by the store (women between 35 and 25 years old) or potential customers out of area who are already shopping online to purchase Interior Views products. eBay will place emphasis on its selection, competitive pricing, customer service, and other Internet options.

1.1 Objectives

  1. Maintain a healthy gross margin each month.
  2. Every month, you can generate sales.
  3. Realize a modest annual growth rate this year.
  4. eBay-based sales can increase revenues to $5,700 monthly by the end if the first year. After that, a 5% rate of growth is expected.
  5. Enhancing “information channels”, to give customers more options to obtain information from the store.

  6. Access eBay/Web to satisfy customers in areas outside of your immediate delivery area.

1.2 Mission

Interior Views LLC is an online store that sells decorator fabrics, home accessories, and furniture. The store celebrates the home through the color and texture of fabric. This experience informs, inspires and shows customers how to make their home a personal expression of themselves. Interior Views encourages people to envision what they can achieve and helps them make that dream a reality.

1.3 Keys for Success

The following factors will determine the success of your company:

  • High quality products sold with exceptional customer service
  • Continue to communicate with your customer base by using the newsletter, postcards and our website.
  • Maintain gross margins greater than 45%
  • Retain customers for repeat business and referrals.
  • Generating additional sales to offset all expenses for the website as an individual profit-center.


Hair Removal Business Plan


Hair Removal Business Plan


Laser Dreams offers electrolysis, microdermabrasion, and laser hair reduction. We are a professional clinic that offers high-quality service and state-ofthe-art technology. We place the highest importance on our patients’ needs.

F.D.A-approved, gentle and efficient hair removal is available at a fraction the cost and time required for other permanent hair removal methods. We specialize in difficult cases. You can now treat unwanted hair with the most recent generation lasers.

GentleLASE(tm); Plus and Lightsheer Diode have been FDA approved for ‘#8220;PERMANENTHAIR REDUCTION.’ Both lasers deliver amazing results that our customers will enjoy with speedy light. The superior cooling technology in both machines allows for the skin to be cooled and active hair follicles destroyed.

Laser Dreams is located downtown in the Millman Building. Laser Dreams has approximately 6,000 potential customers in the area. Downtown Monroe has seen tremendous growth over these five years. Many professionals and companies are returning to downtown.

Our customers love convenience. They love to be able to get more out of their day. Laser Dreams’#8217’s location makes it easy to visit the facility, and then return to work in under 30 minutes.

Laser Dreams owners Joe Jackson (co-owners) and Allison Fremont (co-owners) believe that Laser Dreams’ location is its competitive edge. Joe and Allison are both former managers of laser hair removal clinics. They have over ten years of experience between them. They believe that location alone will attract customers, but excellent customer service will keep them there and create referrals.

1.1 Objectives

Laser Dreams is focused on the following:

  • Exceed 60% of daily appointment times being filled by the end of the first year of operation.
  • Half of all new customers are referred by friends within the first year.
  • Ensure that sales increase by 15% by the second year.

1.2 Mission

Laser Dreams’ mission statement is:

  • Create a customer focused environment that promotes referrals.
  • Encourage our clients to achieve their cosmetic goals.


Import Export Business Plan


Import Export Business Plan


Opportunity

Solution

Visigoth Imports offers complete import/export brokerage services, including shipping and warehousing as well as delivery scheduling. The company will concentrate on special and cultural imports from Germany and Scandinavia to the unique Bavarian town of Leavenworth, WA. Visigoth offers trade consultation services to new farms established under the Puget Consumers Co-op’s Farmland Fund Initiative.

Market

Visigoth is going to be serving two types clients only: the Leavenworth Gift Shops and the Puget Consumers Co-op Farmers (PCC). We have secured exclusive endorsements and contracts in both market segments. This gives us the unique opportunity to serve these niche clients.

These two markets are expected to have excellent profitability, particularly in the import section. Leavenworth attracts over a million tourists every year. The co-op’s profitability will grow slowly in the initial five years but we expect it to increase steadily.

Competition

All potential importing firms serving small enterprises, such as farms or specialty shops, are subject to competition. Practically, this means that we will not compete against the largest import/export businesses such as Eagle Distributing, Fisher-Mills, or other large, national companies. The majority of other companies are regionally focused. Foreign trade is fragmented. There are many small businesses that mainly serve small firms, and a few larger companies that look for large contracts from large companies like Microsoft or GM. This makes competition within the industry very intense. Our niche strategy will avoid the drawbacks of competition such as price battles, etc.

Why Us?

We will be the preferred supplier of imports to Leavenworth, a unique tourist destination. Visigoth understands that the import shops and restaurants in Leavenworth have special needs of most unique gifts for the million tourists that visit the town annually. Visigoth Imports understands that new farms created by the PCC farmland funds initiative have higher prices than other competitors. They will need to export their produce at an acceptable profit. Visigoth Imports brings together 35 years of experience in the export/import business. We believe in building long-term relationships with our clients to ensure seamless delivery and loyalty.

Expectations

Forecast

Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. Charter Bank of Nieurich will pay off a long-term loan in ten years.

The company expects that it will be profitable by year 2. It does not anticipate any major cash flow problems. A break-even point will be achieved by approximately 3,500 units per monthly.

Financial Highlights per Year

Financing Required

We will receive $84,000 from the founders.


Bicycle Manufacturer Business Plan


Bicycle Manufacturer Business Plan


Concrete Carbon Parts, a California-based company, designs and markets a variety carbon fiber seatposts for road bikes and mountain bikes. The company was formed as a California L.L.C. The company was established as a California L.L.C. and has been operating out of the home of the owner for the past year. The company has sold individual seatsposts through the Internet to customers and the owner wants the company to go to the next level.

The products

Concrete Carbon is a supplier of high-end carbon fibre seatposts. The shafts will be made out of custom drawn carbon fiber and the head unit will be CNC machined out of 6000 series aluminium. Josh developed a post design that is safe and secure through extensive torture testing. Concrete Carbon is able offer a high-end, lightweight seatpost for road and mountain biking applications. These posts are very comfortable and safe due to the natural ability of carbon fiber to disperse vibrations. Concrete Carbon has never had a seatpost go sour.

Concrete Carbon’s competitive advantage lies in the product. It is capable of offering a range to best fit each rider. The range of posts are based on rider weight. No other manufacturers offer custom fitting. This is quite valuable as the ride, safety margin, and weight are all significantly effected by the way the post is tuned. By having the post tuned to rider’s specific weight range, the maximum weight is possible. Ride quality and safety will also be improved by allowing for sufficient flex, which dampens road and trail vibrations. The post’s flex is so great that it can be compared to suspension.

Concrete Carbon will utilize an outsourcing model to produce. Concrete Carbon can then concentrate on what is most important, serving the customer. Two industry leaders will outsource production. Josh will supply the subcontractors with the design details. The parts will be made to order by them. Josh&#8217, Concrete Carbon’s prior networking connections, was a key factor in selecting the subcontractors. They were also selected for their capacity to scale production as required.

The Market

Concrete Carbon currently only sells seatposts direct to customers. In order to grow the business, Concrete Carbon needs to begin selling to new customers. Concrete Carbon has decided to start selling to distributors. With 3433,0009 potential customers, the annual growth rate for individual customers stands at 10%. Distributors are at 4%, with 14 potential customers. While the growth rate of distributors is not that high the sheer volume that distributors will sell and buy relative to the individuals makes the potential market very exciting.

Marketing

Concrete Carbon will utilize two marketing strategies that are very different to reach potential customers segments. Concrete Carbon will use the website to make concrete carbon’s parts more visible to consumers. The website has been in operation for a year. Continuous improvements will be made to it. Concrete Carbon will participate in various trade shows and develop business relationships with different distributors. The trade shows offer the best opportunity to form close relationships with prospective distributors. Concrete Carbon will have the opportunity to build trust through participation at trade shows, since business relationships are built on trust.

In Year 1, sales will reach $119,000, and rise to $332,000 by Year 3. Concrete Carbon Parts will see a steady increase in profitability and gross margins over the next three-years.

1.1 Keys to Success

  • Products precisely designed.
  • All promises to customers and vendors must be kept.
  • Strict financial controls.

1.2 Mission

Concrete Carbon Parts is dedicated to creating the highest quality carbon seatposts. It will emphasize lightweight, comfort and a realistic safety margin for all of our products.

1.3 Objectives

  • To be the most trusted carbon-seatpost bicycle manufacturer.
  • Concrete Carbon must increase its sales in order to become a sustainable company.
  • You can significantly increase your sales by entering a new market segment.


Family Clothing Business Plan


Family Clothing Business Plan


ReHabiliments was founded in Sandybar Harbour, as a Limited Liability Corporation. The company sells trendy apparel and clothing, including active wear, casual, active, head gear and work-out gear. ReHabiliments sells its product line under the name ‘#8220: ReHab Your Wardrobe, &#8211, ReHab Your World. The company commits a portion to programs that transform lives and end the exploitation and scavenging of children who are forced into marginal economic activities on the streets, drug trafficking and criminal activities.

L. Owerd Emlynes created &#8220 ReHabiliments’. While managing musical performance group, Mr. Emlynes developed the idea of promoting the group and increasing revenue by selling tee shirts and sweat shirts bearing the group’s name, logo, and slogan – “There is Strength in Harmony.”

After having purchased $500 worth of clothing (e.g. sweat shirts and tee-shirts), Mr. Emlynes had his apparel designed and silk-screened. Then, he negotiated with two Sandybar Harbour clothing stores to be the sole seller. Both stores sold out in less than a week.

Mr. Emlynes had the idea to take the marketing strategy of the music group one step further by developing a whole clothing line around the concept ‘#8220’ harmony. After some negotiations with the group it was agreed that Mr. Emlynes would own the clothing line ‘#8220’ReHabiliments and the company (e.g. ReHabiliments).

The underlying foundation of ReHabiliments, and its clothing line is based upon the principle of harmony – harmony of thought, harmony of purpose, and harmony in humility. When people are one mind, they can support their purpose and be accepted despite their shortcomings. The purchase of “ReHabiliments” is a conscious decision by consumers to become an integral part in a community that works for the greater good.

Recently, Mr. Emlynes explored the potential of the “ReHabiliments” concept. He has expanded the line to include a variety apparel. Based on personal marketing efforts, out-of-pocket money, and personal marketing, he has sold more than $6,000 in products at various venues, including the New York City Jacob Javits Convention Center and the Atlanta ‘Black Expo’ in Atlanta, GA.

We are seeking funding to expand ReHabiliments’ operations, establish a reputable storefront, and to further develop the business, business infrastructure, internal systems, product and service development, and extensive marketing and geographic positioning. Based upon conservative market growth projections, once start-up funding is secured, the company expects to generate very healthy sales revenues in Fiscal Years 1, 2 and 3.

1.1 Mission

ReHabiliments, (ReHabiliments) is a clothing and apparel business with principal offices located in Sandybar Harbour. The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life. ReHabiliments refers to its product line as “ReHab Your Wardrobe-ReHab Your World”, and pledges to support programs that improve the lives of those less fortunate.

The company’s first responsibility lies with the women, children, and men who use its products. ReHabiliments understands the importance of customer satisfaction. It strives for the highest quality customer services and the finest products. ReHabiliments is committed to the success of its employees and community. It will ensure that its operations are prudent to provide adequate funding and resources to meet future business goals. The company promotes a spirit of sharing and caring, where people eagerly contribute their time, knowledge, and experience towards a successful community.

ReHabiliments is a socially responsible business that contributes to the protection of the natural environment around the world, as well as contributing to economic growth and corporate citizenship on a local, regional and global level.

1.2 Objectives

ReHabiliments&#8217, management recognizes the importance of setting clear goals for the company that will help management determine whether or not they are achieving their corporate objectives. ReHabiliments’s chances of achieving those goals depend on the management’s ability track progress and measure results. Management has set the following corporate goals to ensure the achievement of company goals:

  • Securing start-up funding and subsequent funding through a combination of investment and debt strategies.
  • To expand the company’s clothing line and to capture 10% of the urban apparel market, we will be implementing marketing and sales activities.
  • Based upon market growth projections. Generating very healthy sales results in Years 1, 2 & 3.
  • Reinvesting corporate profits for market share growth in the international apparel industry.

1.3 Keys for Success

ReHabiliments believes that the idea behind keys to success rests on the need for focus. For a company to become a global leader it must show extraordinary competence and be able to see the future. ReHabiliments’ success can be ensured by its management who make the corporate vision the key to its success.

The management of the company will ensure its success.

  • Be the industry leader in branded urban apparel.
  • Create a brand that is as American as Wrangler and Levis.
  • Clothing for sizes between toddler and 5XL.
  • Establish and agree to &#8220best practices#8221 in all significant business processes. This includes ethical production (no child labor) through extensive training programs and tools, measurement, and sophisticated self evaluation reporting systems.
  • Through problem and opportunity awareness, evaluation of goals and results, routines, and communication that reinforce customer relationships, you can create, nurture, or enhance customer relationships.

Specialty Gifts Business Plan


Specialty Gifts Business Plan


Pink Lady Bug Designs LLC (“PLBD”) is a provider for high-quality, uniquely crafted chocolates. Gift baskets and other fine products are sold in order to raise awareness and fund women’s health.

  • We are a newly incorporated company and need equity and loans to help us raise capital.
  • We plan to double our sales in Year Two; we will triple our Year Two sales by Year Three, and we will have a healthy cash position.
  • We will donate 50% of our after-tax profits to Women’s health programs.
  • Our business strategy is maximize cash flow by minimising overhead and capital costs and maximizing returns.

Pink Lady Bug Designs was created to market the designs and concepts of Linda Herter. Linda Herter has been involved in merchandising since the 1970’s. She was also informed by an Internet company that it was closing its doors that Linda was no longer employed. Linda realized that there was opportunity in all kinds of difficulties and she decided to put her professional and creative skills to work to create a company that would make the most of them. The company has two major goals: to raise funds for breast-cancer awareness and to help women who cannot afford it. We desire that Linda’s story will be an example of hope and inspiration for others who might face similar problems.

The Pink Lady Bug Designs business strategy bundles many features and critical factors that will be key to our success:

  • Delivering the Pink Lady Bug tale
  • We offer only the highest quality products.
  • Half of the after-tax profits will be donated to women’s health causes
  • Being the first to launch a product with minimal competition.
  • Partnering up with a celebrity spokesperson
  • Establishing alliances of suppliers and vendors for fine products.
  • Customers who are emotional about buying a product that supports an cause should consider selling it.
  • We have a potential market of 20-30 millions people in the United States. This group includes all 2 million breast- and ovarian cancer patients who have died in the past ten years.
  • The acceptance of our ideas by potential customers has been overwhelming.
  • Endorsements by large organisations, such as American Cancer Society, Breast- and Cervical Cancer Programme (BCCP), etc.
  • Forging two-way relationships with the American Cancer Society, BCCP and other websites.

Pink Lady Bug Designs’ strength is in the talent and experience of all the principals. This is fueled by a uncompromising conviction that Pink Lady Bug Designs will help to prevent and cure life-threatening diseases for women. We are also aware of our weakness in the areas of national marketing, distribution and sales. We recognize this and are working to create synergistic partnerships with individuals and companies that can provide guidance and advice for the launch of our products national.

Our team needs members who have the ability to contribute their skills and help us achieve our goals. Jim Herter is the Bigname University Food Services Department’s Business and Facilities Manager for the past 13 years. His primary duties are the planning and facilitating of a $31 million budget, oversight of the department’s business and accounting staff, and conducting management training in the areas of financial analysis and planning. Jim will serve as the vice president and Controller lending his financial planning skills.

Brian Egendoerfer, currently the Manager of Web Development Services at Bigname University, is Brian Egendoerfer. Mr. Egendoerfer was Director of Alumni Information Technology for the University’s Alumni Association for six years. Brian’s skills are key to the maintenance our Web pages.

Our organization has received additional support from the Advisory Board which includes key support persons who provide guidance and insight. Dr. Craig Sponseller is a Saint Louis University School of Medicine clinical researcher in Hepatology, Transplant Hepatology. He is closely involved in the Cancer Center, which specializes in liver cancer management and other types. Dr. Sponseller travelled with Naomi Judd on her lecture tour, “An Evening With Naomi Judd”, to educate the public about hepatitis.

His deep understanding of the medical field and involvement in charity and philanthropic events are unmatched.

George Friend, M.D. and F.A.C.S, graduated from Washington University School of Medicine, St. Louis, Missouri. He has been in practice in South Bend since 1971. From 1972 through 1990, he was Director at Memorial Hospital as well as St. Joseph’s Medical Center. He is currently Medical Director of Breast Care Services at Memorial Hospital in South Bend, Indiana. Dr. Friend will bring a wealth of experience to the table in both the local and national breast care and pharmaceutical communities.

Castles Sport, a high-end apparel manufacturer for alumni, is headed by Karen Castles Gray of Atlanta, Georgia. Castles Sport has a license with more than 40 universities across the United States. Last year, Castles Sport generated over $3,000,000 in revenue. Karen’s experiences and advice with merchandising on a national level will be very instrumental to our national sales strategy.

Phase one of our marketing plan will concentrate on selling high-quality chocolates. Due to our research and previous sales, our products are already in high demand from fund-raising groups as favors at various functions. We chose a high-quality product with broad appeal. This popularity has been born out in the increasing demand for upscale chocolates. Customers who want to support our cause or simply enjoy high-quality chocolates will love our products

Because our expertise lies in merchandising, not production, we have entered into an agreement with Bissinger’s French Confectioners of St. Louis, Missouri to produce our chocolates. The Bissinger family created their exquisite delicacies in Paris, France, 17-century. Bissinger’s will handle all product fulfillment and orders. We no longer need to invest in capital or manage logistics. Bissinger’s economies-of-scale for packaging and printing as well as their established product ordering system on the Web will be available to us.

The company’s principals have provided loans to finance all of its development and operational capital. In order to further the company’s objectives, we will need to secure loans and investments for Phase One. Funding will be used to fund legal and accounting costs, stationery and office supplies as well marketing and promotion consultants. Research and development and page development are also possible. One personal computer will also be purchased with cable modem capabilities. To maintain a positive cash balance, the remainder of the funds will be held in cash.

We are offering three $20,000 memberships with principal and interest to be paid in years three, four, and five. With a large cash balance projected for Fiscal Year 3, we are certain that we will repay our equity shareholders by Year 5.

1.1 Objectives

  • To establish a substantial cash reserve by the end year three.
  • Our goal is to contribute $100,000 in our third year of service to not-for profit organizations that support women’s initiatives and organizations.
  • To double sales by year three
  • To repay any equity investments or loans by the end year three.

1.2 Mission

Pink Lady Bug Designs’ goal is to become the most prominent provider of high quality products on the market, in order to raise funds to support women’s health programs. We will reach our goal by:

  • Establishing strategic alliances and partnerships with organizations and companies that share our vision.
  • Conducting business ethically, fairly and honestly
  • Treating our employees with dignity and respect.

Success keys 1.3


  • Telling the Pink Lady Bug story.
  • Secure enough start-up capital for the marketing plan, administrative expenses, and operating costs for six to twelve month.
  • Establishing a competitive edge by being first to market for our products and following-up with a strong national advertising strategy.
  • Securing celebrity spokesperson/major sponsor for the product.
  • Controlling cash flows and finances by keeping capital- and operating-costs low

Lingerie Shop Business Plan


Lingerie Shop Business Plan


Claire de lune will be a new boutique offering high quality, European-influenced lingerie. The store will span 1,300 feet and be located in Hawthorne Plaza (Southern Johnson County, Kansas). This retail center is known for its high quality demographics and high traffic counts. Compatible retailers also offer qualified traffic and potential referrals.

Competition:

Kansas City’s intimate apparel market is smaller than other markets. There are mass merchandisers and discount stores that offer mass produced and lesser quality brands; department stores that offer better brands, but in limited sizes and with varying degrees of customer service; and 10 Victoria’s Secret stores which cater to the 18-34 age group with product of inconsistent quality and untrained store personnel. There aren’t any lingerie boutiques in the area of South Johnson County, Kansas or South Kansas City, Missouri.

Potential Market:

Based on lingerie spend patterns, this business plan has Sections 4 and 4.2 that identify the three main target groups. These are the three target groups:

  1. Women aged 25-59 have a household income of $75K+
  2. Women 18-24
  3. Brides

clair lune targets the Intimate Apparel Enthusiast as a common psychographic component among all three groups. An IAE is a woman that cares enough about her lingerie and wants to shop at specialty stores, rather than buying her lingerie at Wal-Mart.

There are large numbers of potential customers who fit these target descriptions within a five mile radius of our store location, which captures Hawthorne Plaza shoppers for impulse purchases, and within a fifteen mile radius for destination traffic. (See section 4.1).


Unique Selling Proposition:

One column in ‘#8220’ Dear Abby referred to a bra shopper who was desperate for a bra. She complained that if a woman is a 32-A, and doesn&#8217t really need a bra, she can have her choice of black, beige navy, shocking pink and yellow, as well plaids, leopard prints, polka dots, and white. However, if a woman wears a 42-D (or greater) bra and must have one every single day, she has the option to choose from white, black or beige.

Clarity de lune is the answer to this woman’s dilemma. It offers a wide selection of sizes and styles that she will not find anywhere else in Kansas City. Clear de lune has a wide range of lingerie, from the moderately-priced to the more expensive. Their lingerie is distinguished by its superior quality silks, hand-finished laces and outstanding craftsmanship. We will be able to up-sell the Victoria’s Secret shopper to a higher quality product that they may have seen in a fashion magazine, by educating her on the better durability, construction and fit, at a slightly higher price. A full description of clair de lune’s product offerings can be found in Sections 3.1 and 5.1.

clair-de-lune’s highly skilled personnel will get the customer&#8217’s individual needs into consideration and offer personalized bra fittings as well as other special services. See Section 5.1.


Leadership and Vision:

Terry Levine (sole owner) has over 20 years of advertising and marketing experience. This experience will be a huge asset to the analysis of customer potential and implementation of a strong plan. As a media strategist, she has great numbers skills. She will be able to use her negotiation and relationship-building skills with vendors and clients. Her extensive experience with controlling costs in other businesses has given her a keen eye for the bottom line.

Terry will be supported in her inventory management decisions with the help of Susan Nethero, the owner of Intimacy, Atlanta’s award-winning lingerie shop. She will also serve as a consultant on start-up inventory and other operational issues. She is a well-respected icon in her field, both by customers and vendors.


Financial Projections:

claire anticipates $439,500 in its first year of operation. It has aggressive growth projections for 15% and 17% respectively in years two and three. This is fueled by increased product lines and aggressive marketing.

The store is expected to be profitable in its second year of operation.

1.1 Objectives

  1. To create a shopping environment where women (and men) feel comfortable, pampered and stimulated by the wide array of choices that are available to fill their needs.
  2. Superior customer service is essential to encourage word-of-mouth referrals and repeat sales.
    • To provide one-on-one attention to each customer.
    • To see 50% of customers return within six (6) month of their first purchase.
  3. To be in consideration for all IAE purchases planned in southern Kansas City/Johnson County by the end-of-year two.
  4. To make clear de lune one of the top destinations for bridal lingerie purchases before the end one.
  5. To achieve gross sales of $425,000 for your first year.
  6. To grow the business by 15% in year two.

1.2 Mission

clairde lune a specialty lingerie boutique that offers styles and sizes not available in Kansas City.

Our mission, to make the shopping experience for lingerie enjoyable, fun and fulfilling, is to help you find what you are looking for.

We aim to build a strong connection with the Intimate Clothing Enthusiasts.

1.3 Keys for Success

  1. Offer superior quality products with cutting edge designs that are not available in other outlets in the Kansas City market.
  2. Secure a great store location that offers high customer traffic for impulse purchases, caters to desirable demographics, includes compatible stores (e.g. This location is ideal for women’s and bridal apparel.
  3. Understand clair de lune’s target customer to ensure that the correct product mix is available to meet their needs.
  4. Offering a range of sizes (especially larger sizes to accommodate the needs for the growing plus size market).
  5. Offer superior, personalized customer service to create favorable word-of-mouth recommendations and influence a high rate of repeat business.
  6. Continuously monitor your inventory levels, and adjust as required.
  7. Customers can be educated and advised about proper fitting, as well as the quality/value relationship for some higher-priced brands (likely European).
  8. Customers will not be intimidated by higher-priced offerings if you offer a range of prices.
  9. Increase impulse purchases by changing store and window displays often. This creates the belief that there’s always something new at Clair de lune.

Global Marketing Business Plan


Global Marketing Business Plan


West Pacific Marketing Consultants is a company that provides marketing services to businesses in Indonesia, Asia and the West Pacific. This plan aims to increase company sales and profits by providing retainer consulting, project consultancy, market research and industry analysis, feasibility studies and strategic analysis and report services.

These are the two most important aspects of this plan: the targeted gross profit and sales-revenue. This chart and the tables later in the plan show the target gross margin and sales-revenue of each year of the plan. These figures show the key prospects West Pacific Marketing Consultants has. This is possible by taking a proactive approach to clients and teaming up with technology providers. Partnering with local and regional engineering suppliers to lower costs, improve pricing and reduce risk are some of the ways in which we can achieve these targets.

This business plan is based on five year’s market research. Data show that the market has grown in size and number of geographical segments. Customer needs, perceptions and buying habits have improved. These trends will likely continue over the next five years. West Pacific Marketing Consultants believes they can fill the market niche. They will be able to benefit from operations starting in January Year 1.

Notice: All figures included in this plan are shown in the U.S. currency dollar and reflect the currency conversion rate of $1 = Rp7,200.

1.1 Objectives

West Pacific Marketing Consultants’ objectives are to make an equal and fair profit in the business-to-business (B2B) and business-to-consumer (B2C) marketing services industry. This goal is to be reached by attaining the numbers presented in the Sales Forecast and Financial Plan topics.

1.2 Mission

West Pacific Marketing Consultants is a company that offers high-quality, affordable consulting services for individuals, government institutions, and non-governmental organizations. Our services include business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies in the Indonesian market.

The current situation in Indonesia is characterized by difficult times, low investment appetites and cutting costs. Budgets are also being cut. After five years of research, West Pacific Marketing Consultants has concluded that potential customers would be more interested in doing business smarter and with reliable market intelligence. West Pacific Marketing Consultants believes it can offer both solutions and value to its clients. The company’s senior executives have worked with reputable U.S.-based companies for over 14 years and have extensive knowledge about the Pacific, Asian and Pacific business environment.

1.3 Keys to Success

West Pacific Marketing Consultants has two key keys to success. These broadlky classified as Internal and External Factors and are described in more detail in two sections.

1.3.1 External (Business Environment Factors)

The Asia-Pacific Region has entered an interesting time. It is experiencing a shift from the 8220old economy#8221 to the new &#8220global economy#8221. This process brings tremendous economic development, capital mobility, and liberalization. Customers’ profiles have changed due to the new global economics. New market structures, new industries structures and new company structure are all part of the new economy. Customers have changed from &#8220solution seeker&#8221 to &#8220value requester&#8221 and from &#8220clients&#8221 to &#8220business partners&#8221.

West Pacific Marketing Consultants has a proactive focus on establishing relationships and partnerships with multiple digital contents, companies as well as government institutions, regional or provincial government offices, non-profit organizations, and individuals who could be potential business partners.

1.3.2 Internal Factors

It believes that its success is controlled by basic internal factors. These factors are:


  1. Selling and marketing power

    . To retain a certain number of clients B2B or B2C, the company offers attractive services. West Pacific Marketing Consultants is an expert in market intelligence, business and development consulting services, and business sales representative. They have a reputation for building strong brands that help to convert clients’ knowledge into intellectual property.


  2. Excellence in fulfilling the commitment

    . Clients don’t buy features. Instead, they purchase benefits. To realize a benefit, a claim must be made and proof presented. This company has been successful with every claim.


  3. Building visibility to generate new business leads

    . It is essential that the company participates in international business alliances with well-respected global players in e-business technology. Palo Alto Software as well B2BToday.com, are just two examples. Strategical relationships are also necessary with companies, government bodies, regional (provincial), and NGOs, along with individual clients.


  4. Satisfaction guaranteed by high-quality customer service

    . All the products and services the company sells are guaranteed. It is vital that the company has long-term customer satisfaction.


  5. Multiplier opportunities using a single area of expertise

    . West Pacific Marketing Consultants has the ability to draw on its single source of expertise for multiple revenue-generating opportunities. This includes business development, market intelligence and analysis of industrial sectors, channel development at a global level, and sales assistance for Indonesian companies.

  6. Important management team. The best management team is vital. It must have a solid foundation in marketing, finance, and development of services. A company is confident with its team.

Lawn and Garden Services Business Plan


Lawn and Garden Services Business Plan


Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. In the past three decades, the cost of housing in the urban area has risen significantly. Many of our target income families have decided to purchase larger parcels in the countryside instead of spending large amounts on tiny lots in the cities. Many people are not ready to care for large lawns and end up with tiny gardens around their house and large areas of overgrown land further away.

Fescue & Sons Yard Care was founded as a partnership owned equally by Red Fescue (owner) and Kikuyu Fescue (owner). For the last five years, Red has worked as head landscaper at ABC Landscaping. He has the knowledge and experience to manage his own business. Kikuyu is a graphic designer and master gardener. Her design skills will prove to be very valuable in creating the look for our marketing materials. Red will manage the company’s day-to-day operations while she continues to work at her current job.

Red will be the principal employee for the first year, with Rye as a part-time assistant. Rye was a part of Red’s ABC landscaping team and will continue working at Fescue & Sons this summer.

We will be hiring an additional landscaper to do seasonal work in the spring. If necessary, we may also hire another. In the middle-of-summer in Year 2, we’ll purchase additional equipment.

As a business that relies on seasonal profits, the summer revenues will be used to support the business in the winter. While we will only make a modest profit in our first year, we anticipate profits of over $8,000 and more than $10,000 in our second and third fiscal years.

1.1 Objectives

The following are our goals for the first 3 years of operation:

  • You will create a service-oriented company with the primary goal of exceeding customers’ expectations.
  • Get yard service contracts in at least 30 residential properties.
  • Increase our number of clients served by 3% per year.
  • Establish a viable home business that will be supported by its own cash flow.

1.2 Mission

Fescue & Sons Yard Care’s mission is to provide high-quality commercial and residential yard care services. To provide 100% customer satisfaction, we will work hard to retain and attract customers. We will meet and exceed customer expectations.

1.3 Keys for Success

  1. Experienced landscaper with great customer service skills
  2. In all tasks and situations, professionalism and commitment to quality
  3. The company is small enough to allow direct supervision of all employees and projects.