Discover Productions, Inc., (Discover Productions), a technology consulting company for business-to–business (B2B), provides turnkey computing solutions that are based on the most current technology and use Web-based applications. Discover Productions, Inc. offers state-ofthe-art software, hardware, remote support, training and system support. Future plans include the development of their own B2B Web application. In June 2000, the company will release their first product.
Discover Productions is an Ohio-based company. Its mission is to equip businesses with the technology necessary to be successful in a Web-based marketplace. Discover Productions offers a new perspective on B2B Technology Consulting by using state-of the-art equipment and the required technical expertise.
Services Plan
Turn-key B2B Computing Solutions. The company is currently providing small to mid-sized businesses with Web-based computing solutions utilizing state-of-the-art technology.
Hosting services. The company provides hosting services to ASP businesses and generates over $200,000 in revenue.
Internet Sale. Currently, we have more than 300,000 in Internet sales through hosting, eCommerce, and Web development. This is for small-to-medium-sized businesses.
Computing Solutions. To increase our computing revenues, we will sell more computers, provide support and services to more customers than $450,000.
Web-based Applications. We develop, market, sell and support our own Web-based B2B apps.
Marketing
The company’s marketing strategy is built on the belief its products and services offer a value-added method of understanding, qualifying, and interpreting the complex world of technology markets and the computer industry. The company plans to use search engine portal advertising and pay-per-click advertising banners on strategically located websites in the computer field to implement this strategy.
Management
Discover Productions has a world-class team of management with direct industry knowledge, extensive research experience, as well as a unique perspective for B2B technology. Its leadership team includes Mr. Edward Jones, CEO and Mr. Jacob Manuel as CIO.
Financials
The company is seeking initial round funding in an amount of $914900 to help with staffing, buying software and hardware computing equipment, as well office costs. The company also seeks second round funding of $3 million to develop B2B Web-based apps and their Educational Application Software. Projected revenues for 2000 to 2002 are $1 million, $16 million, and $45 million, respectively.
1.1 Mission
Discover Productions was founded to offer businesses turn-key computing solutions that use the most recent technology. They also provide superior customer support and training to help them take their company’s infrastructure into the future.
Anywhere Remodeling, Inc. will shift its focus to distinguish ourselves from other fly-by-night contractors, and improve its sales, customer service, and business operations. Its goal is to grow sales to over $2 million within three years while increasing gross profit as well as working capital. We aim to be the best-respected remodeling company.
This business plan is the best. It renews and focuses our strategic vision: adding value in the local market segment we are targeting. It provides a step-by-step guideline for increasing our sales, gross margins, and profitability.
This plan includes the following summary, as well as chapters on company, products and service, market focus, action plan and forecasts, management group, financial plan, management, and working capital.
1.1 Objectives
Increased sales to $2 Million by June Year 5.
Improve net profitability to 12% by end of fiscal year Year 5.
For the owner, 10% of gross revenue and 10% for your company.
1.2 Mission
Anywhere Remodeling is a full service remodeling company that is devoted to building the dream homes of local high-end clients.
We believe that attention to detail and customer service sets us apart from our competition, and it is what allows us to continue to focus on high-end projects. We work with property owners to select the best quality materials and continue to communicate with them after the job is complete.
1.3 Keys to Success
Marketing: We are committed to creating a desire for our services that is above all others. This will ensure our continued success and give the impression that we are the best.
Craftsmanship We will lose our base of referral clients if we do not produce high-quality work. It will also keep us from our high end markets.
Communication We must communicate with our customers and internal customers to ensure that projects are on schedule, within budget, and to our customers’ satisfaction. So that customers can refer us, they must feel like we are available to their every need.
Building Materials Prices: To turn a profit, it is necessary to know the current prices in your area and where you can find the best deals.
Victorian Renovations is a new start-up company. It was established to address the increasing demand for unique, restored vintage homes in Portland, Oregon. The company’s initial focus is on one building at Fifth and Pearl. This building is currently being purchased. Doug Machen (the business’s owner) and Sarah Renner (the other half of the business), are both experienced in house renovating and have graduated from University of Portland’s MBA program. External contractors will also be used for the larger jobs, but most of the work will be completed by Doug and Sarah.
After completion, the house will be rented out, and the income stream will be used to pay the mortgage on the house and to finance the purchase of another property in downtown Portland. Due to high demand in this area for unique homes, the Fifth and Pearl property is likely to be rented. The rental will bring in substantial cash flow and pay a very high price.
1.1 Mission
The mission of VR is to develop rundown houses in the Portland area, to improve the look and financial viability of downtown Portland, and rent those properties out to provide a stream of income for future investments. VR will create unique homes for the discerning renter who is willing and able to pay more for a high-quality home. VR is a company that wants to be prominent in the property market.
1.2 Objectives
Here are the main VR goals:
To secure investor financing to buy and renovate a four-bedroom residence located on Pearl and Fifth in Portland’s Hawthorne District.
To finish renovations on the four-bedroom Victorian house and convert it into two 2-bedroom units in October 2001.
To rent the residence out to make an income stream sufficient to pay the mortgage, and to create additional income for future projects.
To purchase another residence for renovation immediately thereafter.
1.3 Keys to Success
These are the keys to success in this project’s endeavors:
To complete the renovation work within the scheduled time and within the budgeted amount.
You will need to find tenants for the building either before or as soon afterwards as renovations are complete.
To maintain an annual average occupancy rate of at least 80%
Tucson is an Arizona start-up located in Tucson’s West end. This company specializes in repairs and sales of home electronic products, specifically TVs, DVDs VCRs or CD players.
We will target people who put a lot of importance on their entertainment equipment. VCRs of low quality are often more affordable than they cost. This makes it easier to replace an old product rather than purchase a new one.
The company is owned and managed by James Munroe, a retired Navy Commander with a degree in electrical engineering from the University of Texas-Austin. He is a certified electronic technician with several brands. He plans to hire his son to assist with the growth and running of the business.
1.1 Objectives
Tucson Electronics (TE), is a business that is focused on growth. It aims to grow into a regional leader in TV/VCR/home audio repair with locations in Tucson, Phoenix and other areas. Tucson Electronics has the following three-year objectives.
By year three, steady growth in sales revenue is possible
In the Tucson region, achieve a local market share of around 20% by year five.
Expand product line to include authorized satellite service installation and new home entertainment electronics sales.
1.2 Mission
Tucson Electronics mission is to provide affordable, high-quality and efficient TV/DVD/VCR repairs and other home electronics services at a fair price. Trust is the main aspect of our company. Our firm strives to achieve 100% customer satisfaction through quality, friendliness, and timeliness. We also seek out new ways to exceed our customers’ expectations while keeping costs as low as possible.
1.3 Keys To Success
One customer is all that is needed to build a client base in the TV/VCR repair sector. This can be done mostly through established marketing techniques (ads or billboards). Tucson Electronics’ success is based on these key principles:
High-quality work.
Pay attention at all times to professional appearances
Friendly, knowledgeable technicians who are customer-oriented and friendly. They will also take the time to explain to customers how our business works.
To offer our services at the most affordable price, we maintain an aggressive management oversight.
The Advanced Science and Technology Institute is a support institute for research faculty and staff at **State University and University of AnyState. It also supports AnyState Health Sciences University and AnyCity State University in their management of new discoveries. This support covers the management, development and management of new discoveries with potential commercial applications.
** (Editor’’s Note : Names may be disguised for confidentiality.
1.1 Keys to Success
Stabilizing a strong support network with the private sector for State and Northwest.
Creating an effective network between researchers to facilitate cross-disciplinary contact.
ASTI should be considered a one-stop resource for all technology transferable that is being developed at the four largest universities in the State.
1.2 Mission
ASTI’s mission involves bringing technology from **State University and University of AnyState, AnyState Health Sciences University (AnyCity State University) into public use. It provides economic development assistance to federal agencies and companies that benefit State constituents. Additionally, it serves the technology transfer staff of each institution by providing support in identifying and protecting, developing, and transferring technology to private sector. ASTI’’s unique perspective comes from its ability to bring together researchers from multiple institutions in order to develop new technologies that can then go to the private sector.
Historically, State has received less attention from companies that develop long-term relationships with the university research community. State is located south of the University of AnyState and north of the SouthernState universities. This has made it difficult for the state to reach the viability required to attract the attention of companies from outside the state.
It’s an issue of scale economy. It is currently available for licensing at any of the following universities: AnyState University; University of AnyState; AnyState Health Sciences University; and AnyCity State University. One university in SouthernState, The University of Southern State (USS), has over 200 technologies available for licensing. USS received $20M in corporate research funding in the last year. This is more than the $3 million in total corporate research funding received by the four State schools during the same time period. The State Technology Center in State has received $91 million from private sources for technology transfer. It is vital that all four universities of State work together to draw corporate attention and support their excellent researchers.
It is ASTI’s mission to create a resource for the private sector that rivals USC by providing an aggressive one-stop center for all the pivotal research that is occuring in State.
1.3 Objectives
Create a 42-member corporate support council for research and to increase corporate membership in ASTI’s Technology Development Council by 20% each.
Facilitate 2 new industry sponsored research deals in the first 12 months and increase the number every year.
Create new research linkages between the four campuses and develop new collaborative relationships between researchers.
Develop a cross-disciplinary research database that will link researchers throughout the state.
Miles Garden Carpentry tailors solutions to customer’s garden carpentry needs. Our goal is provide a unique end product that suits the customer’s needs.
Miles Garden Carpentry focuses on the Evansville Old Town Section’s residential construction boom. The city has been experiencing a steady 10% increase in its population over the past 10 year. The current population is 1. The city’s population currently stands at 1.
Miles Garden Carpentry, a subcontractor of Bentwood Custom Homes Greenridge Homes and Landmark Homes, provides garden carpentry service to the new homes. Miles Garden Carpentry’s services will be promoted to Old Town residents from this base.
The Old Town currently has 120,000 residents with an average income around $100,000. Miles Garden Carpentry can capture a significant portion of this growing business area in garden carpentry.
1.1 Objectives
Miles Garden Carpentry is focused on the following:
Capture the majority of the garden carpentry business in the Old Town area.
Customers can expect a superior service at a lower price.
1.2 Mission
The mission of Miles Garden Carpentry is to become the primary resource for residential garden carpentry in the Old Town area.
1.3 Keys to Success
Miles Garden Carpentry is a success story because of these keys:
Refer friends and neighbours to your customers.
Exceeding customer’s expectations regarding price, quality, and timeliness.
Our computers are our lifeline. For anyone who doesn’t have access to reliable expertise through a company, friend, relative, employer or employer, this is a problem. That is what we do.
Solution
PC Repair will offer computer and technical consultation (repairs or training, networking, upgrade service, etc.) to both small businesses and homeowners. The company will concentrate on marketing, responsiveness and quality as well as creating and maintaining customer relations.
Market
Due to the extraordinary pace of technological innovation in the computing industry, there is an ever-growing demand for businesses who can advise and update customers about computer-related issues. The majority of potential customers in town are unhappy with the existing options. This creates an opportunity for innovative start-ups. Our business will generate the largest share of revenue from small businesses that use PCs. Business Week predicts that the computing sector will grow at a pace of 12%. Additionally, the processor speeds will continue expanding for years to make it an attractive resource for sales.
PC Repair will be focusing on small businesses because these customers often don’t have the resources to hire a full-time IT professional but do have IT needs. PC Repair will provide an affordable and on-demand service to these customers. We offer maintenance agreements which can help you generate extra monthly income. We offer residential customers a friendly, affordable service with flexible scheduling to meet their requirements. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. According to market research, there are plenty of businesses for small companies such as PC Repair.
Competiton
Secondary market research shows computer service customers tend to be very loyal to providers that do good work and satisfy their needs. Our local competitors are weaker than ours, so PC Repair’s strengths do not seem to be overwhelming.
There are a few big, national companies in the computer repair and maintenance industry, but many smaller, local businesses. The majority of computers are repaired in-store near customers. Parts for the repair come directly from the major manufacturers or distributors. However, delays in receiving the necessary parts can dramatically slow down repair times. This has been achieved by large chain stores that have huge inventories. Local shops, however, offer customers the chance to interact with their local staff and gain trust.
PC Repair has established a partnership with a distributor in order to expedite special-ordering. Although this is more costly than other channels, it will allow us to quickly establish a reputation for being efficient and responsive to customers’ needs, especially small businesses. This customer loyalty will help us grow our business through word of mouth and steady growth.
Why Us
PC repair will set a new standard for on-site computer solutions. We offer fast, local service and a prompt response. Our customers will receive individual attention and very reasonable prices. We will provide the highest level of customer service to our customers. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers’ problems.
Expectations
Forecast
Because of our cost control, we will still see a modest but steady net profit in the first 12 months. Even after moving into a lease space and hiring more technicians. We make some losses in the second year and third, but we still pay the salaries of the owners and cover the loss with cash flow. Additionally, there will be tax advantages. We expect to be financially profitable over the long-term.
Financial Highlights for the Year
You will need financing
To get started, we will receive $43,000. It will cost $20,000 to borrow the money and $23,000 to buy it from the owner.
Today’s world is defined by the term “Information Age.” All businesses, small and large, need efficient and effective business communication solutions to be able to satisfy customer needs and gain a competitive advantage. No matter how large or small a company may be, it is clear that even with the best financing, resources, talents, and experience, they cannot succeed without a solid communication system that facilitates smooth transaction sealing. Botswana’s success as a global market leader in regional and international integration depends on its communications infrastructure. It must develop a cost-effective, efficient, and technologically sophisticated communication infrastructure. As the economies of many countries become more sophisticated and information-intensive, it is becoming even more important to establish a network that allows decision-makers access to accurate and timely data in order to make informed decisions and seal transactions.
We are close to capturing a lucrative market in an industry that is rapidly growing. Aero Technologies can capitalize on the increasing number of entrepreneurs and fierce competition within the existing market. We will position our services and products carefully. These services/products will be of exceptional quality to ensure client satisfaction and will be supported by outstanding customer service. Aero Technologies will provide the knowledge and expertise necessary for a market-oriented company to maintain and develop a strong communications system. We intend to provide a number of necessary services the business community and to the public. Initial plans call for five major lines of services to be introduced, including Multimedia, Call Centre facility and Data Communications and IT. Financial Services and Knowledge Consulting are also part of the plan.
We recognize that to succeed, we must be flexible and responsive to our clients. This will allow us to delight them by giving them what they need, when and where they want it, before the competition. The company will accomplish this goal by adopting a customer-centric strategy that places customer needs first. This requires both skill and depth, as well time spent on understanding the needs of customers. Aero Technologies will view the provision of value-added services over the entire scope of our customers’ requirements as not only essential, but as a competitive advantage which the company protects as a key asset; from service concept to service provision, the intention will be to ensure that every policy and procedure, system and process has the objective of improving the flexibility and response of the whole company. Interaction is key to achieving the full potential of a project. This includes marketing as a strategic weapon.
Once the needs and processes are understood and described, leading edge products and best-of-industry skills will be applied to design and develop a fitting solution to satisfy the need and enable the client’s business in the most cost effective way.
Our marketing strategy will be based mainly on ensuring customers know what need the service(s) is able to fulfill, and making the right service and information available to the right target client. Our market penetration strategy will make sure that our services are known and well-respected in our industry. Our marketing strategy will convey the quality and satisfaction of our services in every photograph, every promotion, as well as every publication. Our promotional strategy will include traditional advertising as well as breakfast seminars, events, Internet market, personal selling and direct marketing. Further details are included in this section.
We will correctly build our team of project managers. We need the right people in the right place at the right time if we are to ensure optimum growth. We plan to develop our employees so that we can both grow and benefit from our relationship with each other.
It is planned to partner with NNN Limited, which is a QQQ-registered company, to provide IT and financial consulting services to the industries involved in the application and usage of new technologies, such as wireless application protocol (WAP) and data communication, to enable cellular telecommunications.
We do not believe that we can be trusted with our data.
Our goal is not to simply market and sell the service. We want to ensure that our client’s satisfaction and ease of communication are met. This will help us to maintain a good corporate image. It should be noted, however, that timing and information delivery will be of paramount importance in the project’s introduction to the market. We are also aware that it is not easy to enter such a market, especially as it is still a new concept. This is where the need to aggressively market the idea to individuals and organizations through various channels. Therefore, the goal is to leverage the technical and financial know-how from technical partners to help us achieve our business objectives.
NOTE: All currency amounts in this plan are expressed using Botswananpula [P].
1.1 Objectives
Our business strategy will revolve around the need to provide quality service and products to our various target clients, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional telemarketing, sales and technical team and the provision of good quality custom-designed services, catering for the clients’ particular needs.
With time our marketing campaign will increase the knowledge of our services to the various market segments we shall be targeting. This is particularly so with organizations looking at establishing a competitive advantage(s) on the market due to increased competition, hence providing them with the opportunity to focus on their core activities whilst procuring increased business from new and existing customers. Professionally designed marketing material should reflect our brand and image. We will position ourselves as a high-quality provider of total communications solutions. We will establish good relations with all the stakeholders.
These are our objectives.
Continuously provide professional quality services on time and on budget.
Create a follow-up strategy with all our clients to measure performance.
Incorporate and maintain a quality policy and control system.
To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of company objectives.
To instill a culture that is constantly improving in order to surpass customer satisfaction standards and improve efficiency.
We are committed fully to supporting growth, development and economic prosperity.
1.2 Mission
Aero Technologies, Ltd. is a marketing-oriented company that offers a reliable, quality alternative to internal resources for local and regional business development, market development, channel development, and other activities. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Aero Technologies’s communication methods are more professional and risk-free than those of its clients who work in-house. Aero Technologies must keep its financials in balance, charge reasonable rates for its services, deliver better value to its customers, and maintain a healthy cash flow. Initial focus will be development in the regional markets, or for international clients in Botswana. Aero Technologies is also an excellent place to work, a professional environment that is challenging, rewarding, creative, and respectful of ideas and individuals. Aero Technologies offers its customers excellent value and its employees fair compensation.
Internally we intend to create and nurture a healthy, creative, respectful and enjoyable office environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we provide. In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future. We aim to make a fair and responsible profit that will keep the company financially sound for both the short- and long-term, as well as to compensate investors for their money and risk.
1.3 Keys for Success
These are the keys to your project’s success
#8217 is going to succeed because it will use effective market segmentation by identifying several niche markets as well as implementation strategies. Along these lines the company intends to implement personal selling and direct marketing strategies to the target markets. These are the key success elements.
High quality service to fulfill the promise. Confidentiality, reliability, and trustworthiness through providing uncompromising services. We have the most up-to-date technology, software and staff to meet the above.
Quick response to clients’ orders: We can’t afford to delay clients for any reason. This will negatively impact our reputation and image, as well as our future business. Hence we need to be continually communicating with the client ensuring we provide needs-based solutions.
Skill level and depth of understanding: In light of the nature and relative youth of the services we offer, it will be crucial that our personnel have the required skill level and depth of knowledge in order to determine the delivery of the service(s).
Marketing knowledge: It is important to market your business aggressively in a volatile market to ensure that our services and products are always top of mind for our clients and potential customers. Companies looking to enter our market will find this a temporary deterrent. Advertising will be a competitive advantage.
Leveraging a large pool expertise: It will be a tremendous benefit to the company’s many alliances with technological partners, considering the intellectual and design capabilities these partners have in the areas of system integration, implementation, execution and lifecycle support, understanding, and the application of new technologies. This could be a significant differentiator in the market.
This plan describes the financial and promotional strategies of Bravo intimates, which will be located downtown Royal Oak, Michigan. This exciting venture will bring an intimate apparel shop for women to the metro area. The second year will include products for mastectomy. No major mastectomy store is available in the metro to serve this customer. Bravo Intimates can be expected to gain the highest market share by supporting local women’s clubs and organizations. This will allow Bravo Intimates to link events with in-store promotions. Our ultimate goal to be Michigan’s best swimwear and intimate apparel shop is to fit every customer in the most flattering bra or swimsuit.
A portion of our profits will go to a fund that we use to purchase our own building. This is tentatively planned for year four.
The Company
Bra~vo has a very strong, experienced and professional management team, with over 35 years of combined experience. Every member is a specialist in their field, and we can cover all aspects of the company.
Rebecca Autumn will become: Owner/Operator, with 55% ownership. They will be responsible to buy, customer sales and fit-outs.
Lucille winters (Co-owner) will be: Part-owner with 26% equity and will act merchandising consulting, employee training, sales and part-time.
Deborah Summers will be: Co-owner with 19% ownership and will act as Operation Manager responsible for payable and receivables, inventory control, in store promotions, billing and sales.
The store is located in Royal Oak, Michigan’s downtown Shopping District. South Washington street is the most upscale street in town. The space is 2,000 (10 x 200) square feet.
The Products
Only brands we believe meet our quality and fit requirements will be sold in our shop. We will be introducing new brands to our customers.
Bravo will stock quality American and European products such as Rigby & Peller and Prima Donna. Our specialty is bra fitting for full-figured women. Bras and intimate apparel will comprise the bulk of our merchandise. Next, swimwear, nightwear/At home-wear, and accessories will be included.
As Bra~vo achieves its sales and profitability goals, upon our first year anniversary, we will expand in the following categories; bra/intimate apparel, swimwear and accessories, nightwear and at home-wear, and hosiery.
The Market
During the last three years the total women’s intimate apparel, or innerwear, market grew by 10%, to $11.8 billion. All product categories saw strong growth during this time, with the most notable growth being Bras (17%) or Bottoms (12%) For the past eight years, consumer awareness has increased about the importance of bra fitting. Over the last five-years, there have been double-digit sales growth in many independent stores. This is due to two reasons. The clothing industry has featured more skin-exposing fashions that need speciality foundation garments. Fashion column writers have also stressed the importance bra fitting and referred to the speciality shops in the area.
Bravo Intimates was able to capture $304 million from the $10,702m market. This is in addition to $341 million of $11,797 millions that Bravo Intimates had accumulated over the past two years. Direct mail merchants have dominated the market with a 914 million share last year. Internet sales were the main reason for this rise.
We have estimated that the Royal Oak area has 94,201 potential customers. Knowing the missed opportunities of competitors, this strongly suggests that there is still a market for prospective customers. This is why we believe there is a market niche for an intimate apparel shop that can cater to the needs and wants of all Tri-county ladies.
Projections Financial
Bra~vo Intimates’ financial goals are the following:
To achieve a net margin of 15% or more in the third year.
To earn a net profit over $100,000 the second year, and $41,000 the third.
These figures are possible because we have start-up needs of approximately $196,000. This includes $80,000 in initial stock.
We will work with National City Bank Royal Oak to obtain a five year loan. This will allow us to make the first-year’s payments as flexible as we can.
1.1 Objectives
To create a point of destination shop for premier lingerie, swimwear and personalized fitting service.
To attain the largest market share possible in the region for speciality garments foundation clothes.
To be active in supporting women’s and community organizations, connecting events to in-store promotions.
To achieve a net profit margin of over 7% the second year of operation and 15% the third.
For the second and third years, to achieve a net profit exceeding $41,000 and over $100,000 respectively.
1.2 Mission
To be Michigan’s best intimate apparel and swimwear shop, fitting every customer in a trendy bra or swimsuit, giving her exceptional support and shaping, thus enhancing her entire figure!
1.3 Keys of Success
To succeed in the intimate apparel business we know we must:
We carry a wide range of foundations in quality brands, in different sizes, styles, colors and colors.
Carry fashion and basic brands that are a point of difference from our competitors.
Assist customers in fitting and building a wardrobe for all fashion needs.
Continuously monitor our sales and adjust inventories accordingly.
Customer service excellence in a positive environment for body image.
Advertise in areas where our potential customers are likely to learn about us.
Keep updated about the latest technology and brand news.
Consider a variety price points because women come from all walks of life.
The advances in modern medicine have allowed people to live longer. Once they raise children and retire from work they have a new stage of their life where they find themselves enjoying their spouse and free from other responsibilities. They have another chance at being carefree as a young adult. They have to find a location within their budget that will allow them to do that.
Solution
GVRE provides real estate services for the Golden Valley retirement community, located northwest of Tucson. GVRE offers full-service title, real estate and mortgage services.
Market
The industry of retirement has experienced steady growth over the last twenty years. The U.S. has a record 21% over-55 population, and this number is increasing at an average of 3% annually. In certain parts of the country like the American Southwest, which has a high concentration of retirement communities, the growth rate is about 8%. This number is expected to rise as the first baby boomer generation reaches retirement age over the next decade. The U.S. Census Bureau has estimated that the industry of retirement, which includes home, medical, specialty equipment and retirement entertainment, generates 4.8 billion dollars per year.
Competition
The realty industry is highly fragmented. There are many potential competitors. Bowditch Realty, RE/MAX are our most serious competitors. Bowditch Realty is a well-established company with a strong track record of providing quality service. It has been in business for ten years. It currently has twelve agents, and long-term contracts with many home building companies. This company is somewhat larger than GVRE in both market capitalization, and size.
RE/MAX has a reputation for being one of America’s most prominent real estate firms. It is home to hundreds of agents, and has deep pockets that can be used against any kind of competitor move.
Why Us?
GVRE believes new entrants are the greatest threat to the market right now, as they want to capitalize on this high growth sector. Smaller real estate firms with less than ten employees will be the most likely new entrants. The one advantage GVRE does have is the exclusive right to act as an agent for Golden Valley Retirement Community. However, due to the high number of competitors and the overall low profitability of each firm, competition is quite intense.
Because most clients live in the same area, there is a lot of potential customers in this industry. Furthermore, clients tend to “shop around” for the best package of services and cost.
Expectations
Forecast
The company expects to reach profitability in the first year and does not anticipate any serious cash flow problems. The average margin per month for each segment should be sufficient, according to our estimates. We anticipate that around one sale per monthly will result in a break even point.
