Foosball Hall serves Madison, Wisconsin as a gaming hall and bar. Foosball is also known as table football and originated in Germany in 1920. It involves two to four players in an exciting, competitive match that tests skill and strategy as well as a willingness to have some fun. Folosball is an alternative to pool that appeals to male students. They want to play a skill-oriented sport that they can enjoy in the relaxed atmosphere of a bar. Although there are many bars that offer pool, foosball isn’t available in Madison. There is always a foosball game and there is always a demand. Foosball tables are in high demand. You can expect to see lines of people waiting to get on the table. Foosball Hall in Madison, Wisconsin will provide beer, food and beverages as well as a variety of foosball tables that can be used for tournament play.
Keys to Success
Foosball Hall identified three key factors that will ensure their success. The first is to implement tight financial controls. This is especially important for establishments that serve alcohol as theft is the biggest drain on these types of businesses. The financial controls will help minimize this risk. The second key is the behavior of all employees toward customers – that each customer is treated as if they were the most important customer of Foosball Hall. Continuous analysis of the business model will be the last key to success. Management will have to constantly analyze the business model in order to find ways to improve its profitability. Foosball Hall does not believe this business model should be static. They believe it is essential to constantly improve the business model.
Target Market Customers
Foosball Hall identifies two populations as its target segment. The casual player of table games is the first segment. This segment enjoys playing table games such as foosball or pool in a bar setting. They love the chance to enjoy a fun game with friends or strangers while also enjoying beverages (alcoholic and non-alcoholic). With 54,889 potential clients, this group is increasing at an annual rate of 8%. Competitive players will be the second target segment. They enjoy foosball the same way as casual players but are more competitive. They play foosball in order to win with their friends, or in tournaments. And they continue to work hard to improve their skills. This segment has an annual growth rate of 7% and 12,445 potential customers.
Management
Stan Spinner is the Foosball Hall leader. Stan earned his undergraduate degree in Philosophy at the University of Wisconsin Stevens Point. Stan worked in a pool hall while at college. This was Stan’s first experience in a retail establishment and provided him with invaluable experience in tavern operations, as well as insight into customer habits and preferences. Stan knew he wanted to start his own business but felt uncomfortable with his insufficient skills. So he enrolled at the University of Wisconsin’s MBA Entrepreneurship Programme. Stan enrolled in the University of Wisconsin’s MBA Entrepreneurship Program for two years with the goal of opening a foosball club upon his graduation. Having this goal in his head while taking the course work proved to be quite valuable as it became a lens through which Stan studied all the new material.
Foosball Hall is a start-up gaming (foosball) bar primarily serving the students of Madison. For year two, sales are expected to reach approximately $200,000, with an increase of approximately $290,000. In year three, sales will reach approximately $290,000. The net profit in year one will be negative, but it will increase to a positive % by years two and three.
1. Keys to Success
Foosball Hall has identified several business elements that must be implemented in order to succeed in this competitive market.
Employ strict financial controls. This is especially important for a bar where, without financial controls, employ theft could bring the business to bankruptcy.
Treat every customer as if they were the most important customer of Foosball Hall.
Continue to improve the business model and operating systems.
1.2 Mission
Foosball Hall’s goal is to be a popular night spot for Madison students as well as locals interested in drinking and playing table games.
Foosball Hall is able to achieve this by offering affordable foosball tables, beer and good food at reasonable rates. Foosball Hall will be a Madison staple by giving the Madison market the opportunity to enjoy this ever-popular table game. The business will be operated on the premise that satisfied customers are imperative to a sustainable business.
1.3 Objectives
To be the best Madison venue that offers table games, in this case foosball), beer, and food.
Bauman’s Frozen Custard, and Italian Ice will be located on a busy street downtown Eugene. Bauman’s is a start-up shop and has long-term presence plans in the Eugene/Springfield market. Bauman’s Frozen Custard has received a $15,000 funding investment from Matthew Bauman. This will allow them to start a successful venture to secure start-up financing via a combination of debt and investment.
Bauman’’s is looking to introduce Frozen Custard & Italian Ice to Eugene’s market. The company’’s initial offering will consist of rich, creamy Frozen Custard mixed with bright, sweet Italian Ice. It will offer different sizes. Through selective marketing we intend to create a loyal customer base that will see Bauman’s Frozen Custard and Italian Ice as a high-class, yet affordable scoop shop with a prestigious product offering.
Our first year sales will be approximately $66,000. We expect to increase our sales to over $90,000. The second year will see an increase of more than $90,000. Despite a first-year loss, we expect to become financially sound by year two. These sales should be possible for any start-up scoop shop, according to our marketing research. Our overall financial model emphasizes long-term potential in the local marketplace over short-term returns favored in hip new restaurants with shorter life spans in larger cities.
1.1 Mission
To make the finest quality frozen custard and Italian Ice with the highest quality ingredients. We are committed to using the finest, creamiest and most natural ingredients in order to produce a product that is world-class.
To provide the best service possible in a relaxed, friendly and relaxing environment.
To actively seek and respond the customer’s needs.
1.2 Objectives
Bauman’’s Frozen Custard (and Italian Ice) have two objectives.
In the first year, you will have more than $65,000 of sales.
Increase annual sales in the second year by 30% or more over the initial year.
Make sure at least one out of every five people within 10 blocks of our store is aware of the unique flavor benefits Frozen Custard has over traditional ice cream within our first six (6) months of operations.
Established the business as Eugene’s premier Frozen Custard retailer.
1.3 Keys to Success
Bauman will reveal the keys to his success.
Presenting a high level of quality in its product line.
To develop and maintain strong relationships with customers and generate repeat and new business,
Significant investment in grass root marketing
Innovation of new products that will distinguish us from our competition
Galerie de Beaute could be best described as a “mall of beauty professionals”. Galerie de Beaute can lease fully equipped units for state-licensed beauty pros.
Traditional salon owners face many difficulties when opening a new business. It is not always easy to purchase equipment or find a location with low rent in high-traffic areas. 40% of the beauty industry’s professionals own their business. 60% work in a privately owned shop.
The traditional salon environment pays 50% commission to employees. These employees are often charged for supplies and products utilized. This can lead to high turnover within the industry. Salon owners have had to resort in some cases to renting booths in legal states. Booth rentals are appealing to many but they have some disadvantages. To be considered a booth renter and not an employee by the IRS and the state, a signed lease is required. If there is no signed lease and an audit is conducted, you could be subject to serious liability. This includes back taxes, interest, and penalty.
An owner’s investment can be supplemented with a long term loan or additional investment. This will help Galerie de Beaute make the required leasehold improvements to the selected site. Leasehold improvements refer to the installation and maintenance of electrical, plumbing, carpentry, and other equipment required for 24 suites.
First year profit is $17,000 and will rise to $37.500 in year three.
1.1 Mission
Establish Ourstate’s first salon mall
Provide high quality suites
Maintain long-term financial stability
Provide access to a spectrum of beauty and personal-care professionals
Professional ethics must be maintained at the highest level
A progressive environment attracts talented entrepreneurs
Keep your community commitments true
1.2 Objectives
Galerie de Beaute can be an option for salon professionals who wish to become salon owners.
Galerie de Beaute is a salon that will allow hairdressers, nail technicians and masseuses to start a business with minimal capital investment.
Success Keys 1.3
Galerie de Beaute’s location is on the corridor between routes 13-40, which is heavily traveled. The average daily traffic is more than 20,000 vehicles.
Galerie de Beaute is attractive to salon professionals because the professional pays a set monthly expense. Salon professionals no longer have to be commissioned employees.
Galerie de Beaute is a salon rental company that offers fully-equipped units. The locked unit, utilities, as well as insurance are included in the rent. Each salon professional will decide on his/her working hours, pricing, appointments, and supplies.
Owners of traditional salons face many challenges when starting a new business. It can be difficult to find a suitable location and equipment in high-traffic areas with affordable rent. 40% of all beauty professionals own their business. 60% work in private shops.
Employees in traditional salon environments are paid 50% commission. These employees may also be charged for the supplies or products they use. These problems lead to high turnover. Because of these challenges, salon owners have resorted to booth rental in those states in which it is legal.
While booth rentals can be very attractive, there are some drawbacks. A signed lease is necessary to be considered a booth occupant and not an employee of the IRS or the state. If an audit is performed and there is no signed lease, this could involve significant liability, including back taxes, interest and penalty.
In several states, such as. Maryland, Virginia, Ohio and Nevada). Ourstate, and those immediately adjacent do not, as yet, have any salon malls.
Hass Irrigation Systems will provide irrigation services for our customers. Hass Irrigation Systems will be focusing on Monroe’s Lake Charles area, which is experiencing a boom in residential construction. Over the last 10 years, the population has increased by 9% each year. The new construction in Lake Charles is expected to bring in $600 million in home sales in 2019, despite the fact that the city now has 900,000.
Hass Irrigation Systems works with Bentwood Custom Homes Greenridge Homes Landmark Homes as a subcontractor. They provide irrigation services to new homes in the neighborhood. Hass Irrigation Systems is able to market its services in the Lake Charles region from this base.
Current population in Lake Charles is 120,000, with an income range between $100,000 and $500,000. Hass Irrigation Systems is in a strong position to grab a significant share of the irrigation industry in this growing residential neighborhood.
1.1 Objectives
Hass Irrigation Systems aims at:
Capture the majority the irrigation business in Lake Charles.
Our customers will receive a high-quality service at a very affordable price.
1.2 Mission
Hass Irrigation Systems will never forget customer satisfaction. Our customers’ needs will be our first priority. We will continue to grow our customer base. We won’t do business the same way as other irrigation companies. We will not disappear at October’s end and return in March. Our customers will need us when they need us.
1.3 Keys to Success
Success for Hass Irrigation Systems is possible because of these key factors:
Sweet Auborn District is in Atlanta Georgia and needs a cafe to provide food for residents and employees. The area is rapidly growing in population, and many places that offer food are full. The cafe that was serving the function, Cafe Apres/Diem moved out of the area leaving a opening.
Solution
The Watertower is an Atlanta full-service cafe/restaurant. It’s located in Atlanta’s Sweet Auburn District. The restaurant features a full menu of moderately priced “comfort” food influenced by African and French cooking traditions, but based upon time honored recipes from around the world. The Watertower’s cafe section features a coffeehouse, magazines, and a space for live performers.
Market
The US’s full-service restaurant and casual dining market is worth $100+ billion. Annual revenue increases exceed 5% annually. It is becoming more popular to eat out. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. The fact is that the dollar spent on food outside of home increased by nearly 20% between 1955 and 1995, which coincides with the increase in women joining the workforce. Two income earners per household means that neither one of them may have the time or ability to cook. The number of people who prefer to eat out rather than cooking has increased since the 1950s.
Competition
The competition’s general structure is a 70-150 seat restaurant with outside seating. The menu prices for entree’s range from $7.00 to over $25.00. All nearby establishments provide beer and wines at a minimum. Most of the establishments also offer liquor-spirits.
Why Us
The Watertower provides affordable and accessible high-quality food, coffee-based products and entertainment for thousands of residents and visitors to hotels within a five mile radius. In time, The Watertower will establish itself as a “destination” of choice to the many residents of the greater Atlanta metropolitan area, as well as numerous out-of-town visitors.
Expectations
Forecast
We expect income to approach $2.1 million for calendar for the first year in business. By the end of the third, it should rise to $2.57million.
Financial Highlights by Year
Financing Needed
We will start with getting $214,000 dollars to get going. That is $124,000 from investor 1 and $64,000 from investor 2. We will also be getting a $30,000 loan. The loan and investment will be paid back in three years.
Not only do people living near the University of Oregon want coffee, tea, pastries or snacks, they also need a place to relax, have a group discussion or just sit and read. It is now available near the University of Oregon campus. However, it is too crowded and does not provide the right combination of factors.
Solution
Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one.
Market
Java Culture will target university students and faculty, as well as people working in coffee bars near their offices. According to our market research, these are the most likely customer groups to buy gourmet coffee products. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience.
Competition
Java Culture’s direct competitors will be other coffee bars located near the University of Oregon campus. These include Starbucks, Cafe Roma and The UO Bookstore.
Why Us?
Good coffee, pastries, additional tea options, very welcoming atmosphere.
Expectations
Forecast
As shown below, we plan to grow as derived from our sales forecast. We aim to maintain an industry-standard 60% gross profit margin and reasonable operating expenses, and to produce reasonable profits in the second and third year.
Financial Highlights by Year
You will need financing
The owners will invest $140,000 and take out a bank loan for $30,000 to cover the start-up expenses and assets needed plus deficient spending in the early months.
$27,000 is the start-up cost.
Legal costs for obtaining licenses, permits, and accounting services total $1,300
Marketing promotion expenses for Java Culture’s grand open were $3,500. Flyer printing (2,040 copies at $0.04 each) was also included in the total of $3,580.
ABC Espresso Services paid $3,000 to consultants for their assistance with setting up the coffee shop.
The total premium for insurance (general liability, workers’’s compensation and property accident) is $2,400
Pre-paid rent expenses for one month at $1.76 per square feet in the total amount of $4,400.
Renovation of the premises in the amount $10,000
Other expenses include stationery (500 USD) and phone/utility deposits (2500 USD).
These expenses will be incurred before launch, so they take their place in our financial projections as negative retained earnings of $27,680 at the end of the month before we begin. The balance sheet shows this number.
The necessary start-up assets, which are $143,000
Cash in the bank totaling $67,000. This includes enough cash to pay employees and owners salaries of $23,900 in the first two months, and cash reserves for three months (approximately $14,400 per month).
Initial inventory of $16,000 which includes:
Coffee beans (12 regular brands, five decaffeinated ones) #8211 $6,000
Funding for the company comes from two major sources–owners’ investments and bank loans. Arthur Garfield & James Polk have contributed $70,000 & $30,00, respectively. All other investors have contributed $40,000, which brings the total investments to $140,000. The two bank loans of $30,000 each were used to pay the remaining start-up expenses and assets. A $10,000 loan for one year and a $20,000.00 loan for five years provided the rest. Both loans were secured with the Bank of America. Thus, total start-up loss is assumed in the amount of $27,000.
These amounts appear in the balance sheet one month prior to opening. Paid in Capital is what the $140,000 investment looks like. The $27,000 expenses show up as negative retained earnings. Assets and liabilities are both there. Financial standards dictate that this happens.
It is not uncommon for rural areas to lack medical services. This applies as well to XXXX, where Park Square will be located.
Solution
Park Square Family Medicine’s mission promotes the health and wellbeing of the local community by providing access to high-quality, affordable medical care for all age groups. Park Square Family Medicine is determined to deliver services that surpass the expectations of patients. The result will be a profitable and successful business.
Market
According to the local area “Economic and Demographic Profile Report,” there is an increasing demand for cost-effective health care in the nation and in our region. Particularly, the area’s population is forecast to increase by 3.5% per annum and will eventually reach 160,000.
Competiton
Park Square Family Medicine is part of a larger medical industry, including “Offices and Clinics of Medical Doctors.” Private medical practices are small, usually with only 4 doctors. They may offer general or specialty services. They are well-suited to semi-rural or rural areas which do not have sufficient population to warrant a hospital, larger medical group, or other facilities.
In this 15,000-person town, there are five family doctors. There are 160,000 possible patients within 35 miles. These numbers make for a favorable marketing strategy because of the excellent patient-to–doctor ratio.
Why Us
Park Square Family Medicine’s mission is to improve the health and well-being in the community by providing high-quality, accessible medical care for all ages. Park Square Family Medicine is dedicated to providing high-quality services that meet the needs of our patients. This will result in a profitable and successful business.
Expectations
Forecast
Our current forecast predicts unrealistic profits. Because we know that expenses will continue to rise, we keep it as is. They always do.
Financial Highlights by Year
Financing Required
We will require a loan to cover $288,000. It is estimated that $225,000 of this amount will be spent on long-term asset accumulation. The remainder will be used for medical expenses and startup expenses.
Heavy Lifting, Inc., is a new entry in the international civil aircraft industry. It is in its infancy stages. Its purpose is to capitalize on a gap in international civil air safety in the provision and use of systems.
For independently verifying compliance with maximum certified aircraft weight & balance limitations for take off and landing.
That provide airport operators with a revenue-generating tool that is more efficient and uses a fairer base from which to generate airport landing fees than the present system.
This allows others in the industry to save money and accurately measure weight & balance.
These can provide peace of mind, fuel savings and emissions cost savings, and lower maintenance costs for operators.
Heavy Lifting, Inc. management have combined experience of more than 80 years in the engineering and aviation industries.
Heavy Lifting, Inc., with a modest turnover the first year, anticipates remarkable sales by year three, along with a commensurate amount of net profit. Our research has revealed that there is potential for over 10,000 airports to use our product. This potential allows us to expect a huge share of the total market. An outside investor who owns 20% of Heavy lifting stock can expect an 91% IRR on a $1 million investment. We will then plan an initial public offer of stock.
We will begin by demonstrating the overdue need for aircraft weight and balance systems at all airports carrying passengers or freight for hire or reward. We will outline a unique and innovative method of revenue generation for airport owners coupled with a tangible flight safety enhancement that can potentially save the industry untold human lives and aircraft hull losses.
1.1 Objectives
The company has the following objectives:
To construct and test the two (2) first Heavy Lifting aircraft weigh bridges at DEF (California), U.S.A in the first year.
To gain acceptance of the concept of weigh bridges as a mandatory safety and compliance checking requirement for all Regular Passenger Transport (RPT) and Cargo aircraft in U.S. and the world.
A global database of commercial information on weight and balance is maintained.
After FAA accepts RPT airports as a mandatory requirement, provide Heavy Lifting systems and other safety and compliance monitoring weights and balances for regular public transport and cargo aviation safety monitoring and compliance. This will be accepted by other State CAA’s and ICAO.
Our ultimate goal is to sell heavy lifting aircraft weight and balance weight bridges to all airports around the globe that cater to aircraft carrying passengers or cargo for hire, reward, or rent.
1.2 Mission
Heavy Lifting’s mission, is to provide cost-effective and accurate aircraft weight and balance as well as safety and compliance monitoring systems for all aviation users. This includes regulators, airport owners, operators, insurers, manufacturers and travellers in international civil aviation.
Our service will ensure that every aircraft is measured accurately and quickly just before takeoff in order to make sure they don’t exceed their certified maximum allowable takeoff weigh limit. Every aircraft will be weighed at landing to ensure compliance with the maximum certification landing weight limits.
Our products will improve flight safety. They will be made to the highest international standards of quality, reliability, accuracy and assurance. Our products will have ISO 9001 certification.
We promise:
Honesty.
Ethics.
Fairness.
Openness (Transparent business dealings).
Quality Assurance
Customer satisfaction.
State-of-the-art technology.
We welcome feedback and discussions.
We offer the industry’s best remuneration packages to our employees. These packages recognize and reward excellence. All employees who work full-time receive a remuneration package which recognizes their contributions to the company and their families.
All staff receive benefits such as long-service pension plans, term life insurance, heathcare insurance, and term life insurance according to the terms of various contracts.
To our customers we promise that we will always listen. We will always be mindful of our customers’ needs, and we will involve them in all aspects of the product’s execution. From pre-contract to completion, we promise to act professionally, friendly, and helpful.
To shareholders, We promise to maximize profits, consistent in a strategy of quality service above profit. All shareholders are welcome to contact senior management of the company with any concerns. To this end, we publish all contact email addresses. We will operate in an open and professional manner, and we welcome constructive feedback.
1.3 Keys to Success
Our keys to success include:
Experienced executive management
High-quality products
Systems delivered on time, within budget
Our products are not being used in the unfilled market
Medquip, Inc., a medical device company, is working to develop, patent, market and sell medical devices for niche markets. The participation of prominent gastroenterologists, surgeons, and physicians has already resulted in three devices. Seven patents have been incorporated. The company estimates $16million in annual sales for year three. The company is expecting to earn $50 million by year five. A top patent law firm has already filed patent applications for the company’s first three market entries.
The market segments are well defined and are all subject to high growth trends. One market is projected exceed $160 Million in the next three to five years. This market is endoscopic variceal (ligation) Medquip’s founder participated in the development of the market leader in this field. He has made significant improvements to the product. Another market addresses a well-defined and unanswered need in endoscopic surgery: the clearing of fundal pools of blood and tissue during surgical procedures. To fulfill the surgeons’ requirements, a novel and innovative design was developed.
The market is expected to start at $20 million, but it could grow to hundreds of millions once approvals for various surgical procedures are granted. Medquip plans to license the technology to a larger firm. The company matures by year three. If a licensing agreement is reached, the company can become profitable in year 1.
Mission
Medquip, Inc.’s mission is to develop, market, and patent new technologies in the field of medical devices. These technologies will each fill a market segment that is worth at least $20 million in potential sales. Each technology will address a specific medical need by either improving on an existing device or technology, or creating a device that meets a clear need. The product should be priced so that it appeals to managed-care markets, which emphasize the lowest total treatment costs.
Keys to Success
Medquip, Inc. is a company that has succeeded because of the following:
Initial capitalization obtained.
All filed patent applications
The ability generate early revenue from markets outside of Europe.
Licensing at the least one technology, and application to a major corporation in the field of medical devices.
Get low interest loans or grants to fully finance product development, prototype manufacturing.
Recruiting top-notch leaders before second round financing.
FDA approves Visi-Band for marketing in the U.S. with a successful 510k approval
To achieve a minimum 10% market share in the U.S. managed healthcare market, and generate $16 million in revenue in the second year, successful implementation of a sales and marketing plan.
Product development has been increased and market share has continued to grow, resulting in a company with a $50m revenue by five years.
Objectives
The principal objectives of Medquip, Inc. are as follows:
To reach a 10% market penetration in endoscopic variceal (ligation) by the third year.
To earn $16million in revenues by year three.
To raise $1 million in private seed capital in the first six months.
To receive grants and loans at low interest rates from the government of Puerto Rico in an amount totaling $1.2million for one year.
To license its technology for the obliteration/suction/irrigation market for $1 million dollars in year one.
Brilliant Points, Inc. (or the Company), is a software- and services company that employs unique software designs and configurations in order to transfer information between users and computers using innovative applications of laser, optical, or video technologies. The Company currently holds a U.S. patent for optical control of computers. computer-based presentations) has been applied for and received one U.S. patent. Patents from abroad have been also applied for and are currently pending.
The Company’s mission, according to its website, is to discover and create intellectual property, protect intellectual property through international Patent Applications, aggressively defend patents against infringement, and then enter into licensing agreements for optical, laser and video components manufacturers and vendors. Multiple products have been developed by the Company that turn its intellectual property into revenues. These products can be immediately used in home, corporate and educational settings as well as gaming and government environments.
Brilliant Points is a new player in the computer presentation space. It has innovative and cutting-edge technology that can be used in real life. The Company believes that its technologies are now ready to be used. The Company has the opportunity to secure marketable patentable technologies and then to achieve licensing agreements with current solution providers. This will allow it to expand its product line and offer solutions for common problems.
Brilliant Points created the first patentable technology in the United States, U.S. Pat. #6,275214 –′ Computer Present System and Method With Optic Tracking of WirelessPointer. This software allows full control of computers via standard laser-pointing equipment and drivers, giving the high-end laser pointer device the functionality a keyboard or mouse. This makes presentations easier, opens up new opportunities for gamers and entertainment, and increases the potential for presenters. By combining the functionality of two necessary peripherals, the mouse and the keyboard, into the already useful laser pointer, Brilliant Points allows the presenter or user to focus more on the art of the presentation or application, rather than the technology enabling it. A three-minute demo video is available for download from http://kchansen.home.att.net/.
The computer presentation market is large, and is growing rapidly. Stanford Resources estimates that in 2012, there were approximately 1.4 million worldwide business projectors. Each one is a system to present a conference or board room. It reached 1.4m units and $6billion in revenue. They also forecast this market to approach 4.5 million units and $10 billion in revenue four years from now. Recent announcements by Hewlett-Packard, Dell and others indicating their interest in the market show that PC manufacturers are also interested. InFocus is a large manufacturer of business projectors and has set a goal to achieve 4% attachment rate for its laptop projectors. These devices are also expected to see a boom in the at-home market. InFocus forecasts that its projector system shipments for home entertainment systems could exceed 2.5 million units by next year. For more information, please visit:
Brilliant Points intends to be a major player in the market for presentation system technology. It will do this by aggressively marketing and licensing the technology through the sales of “upgrade” kits (consisting a Webcam, pointer and Company Software) to existing projector owners and the sales/licensing Brilliant Points SDK tool tools that allow other companies to build applications and drivers based on Brilliant Points technology.
The Company will initially concentrate on retrofitting current owners of presentation hardware through ‘#8220’ upgrade kits.
Brilliant Points hopes that Brilliant Points will create the latent demand to get presentation hardware manufacturers to include Brilliant Points software, laser pointers and other hardware to replace the limited functionality of a remote control or other controlling device. Brilliant Points has developed software solutions that can be used to enhance business presentation systems.
This forecast proliferation of computer-based projection systems, coupled with the expected demand for Brilliant Points technology, alone makes a strong case for investment in the Company, but there are other opportunities under development which have as much or more potential but will take more time to develop and realize.
Brilliant Points is currently developing patent pending products that make it possible to (1) securely transmit data through the laser-pointing device (secure pointer technology), (2) use a complex laser emitter head capable of forming distinct colors and/or patterns (complex pointer technology), and/or (3) use stabilization mechanisms in the pointer device to reduce “pointer jitter” during a presentation (stable pointer technology). Brilliant Points’ secure technology allows users confidence in using the technology in multiple devices. Secure pointer tech also offers military personnel new opportunities. It can be used to improve laser target identification devices, or to create undetectable secure optical communications lines that can be detected directly user-touser or indirectly via reflections from walls, clouds, or any other obstacles. Complex pointer tech allows the creation of multi-user interfaces that each user can use their own secure/complex points device. Complex/secure pointer technology allows for presentations that involve audience interaction. Each audience member has a distinct secure/complex pointer from the presenter. It also has applications in the military community. Stabilized pointers allow the average user to navigate the presentation with ease, clicking buttons, selecting menu items, etc. and also reduce distracting hand or finger movements that can cause the pointer to jump around.
Each of these development areas ((1) secure pointers; (2) complex and (3) stabilised pointers) opens up new sales channels for laser pointers industry while simultaneously creating additional revenue streams. These technologies are expected to be of significant interest to laser pointer manufacturers. They will allow a paradigm shift in market from one that is commodity-based to one that is based on products tailored to specific applications and requirements. This will significantly increase profits for both the manufacturers and Brilliant Points. Although the laser pointer market is in decline, this opens up new revenue opportunities for Brilliant Points. Laser pointer manufacturers are large companies with a wide product range. With the help of the Brilliant Points product, the Company could be able increase its licensing revenues by partnering with other companies that offer new products. Management believes that the Brilliant Points presentation product will allow licensees to add functionality to laser pointers. This will help to increase sales and decrease the market for commodity-type laser pointing devices.
Brilliant Points intends to aggressively pursue licensing agreements with large manufacturers who are already in this market, as well as defend its patents against infringement by competitors. The Company will pursue this strategy to reduce costs and generate significant income for its owners.
Because it is a true start-up, Brilliant Points does not have historical financials, and due to the course it is pursuing, it is very difficult to project revenues with certainty.
The Company made some assumptions to show that licensing revenues would be based on licensing only a small portion of the business presentation systems industry. The company is expecting to generate significant revenues in its first year of operations if it can license approximately one-half of the sales forecast for business projectors, and/or the sales of 60,000 “upgrade” kits for existing presentation installation on the market. While the analysis of this plan is based on these projections, “blue-sky†optimistic projections, assuming significant licensing penetration and higher per-unit nets, show potential revenues to the Company in the hundreds of millions per year within five years. Should the anticipated penetration of (1) home entertainment, (2) gaming, (3) military, and (4) pointer manufacturer markets occur, even these highly optimistic estimates may turn out to be low.
Brilliant Points is looking for major capital investment and a line to credit to recruit critical talent, launch aggressive marketing, license sales and licensing of Brilliant Points’ technology. Brilliant Points envisions a five-year investor liquidity event. This will include (1) IPO, (2) Acquisition, or (3) Full Intellectual Property acquisition by one the larger companies in this area.
1.1 Objectives
Initial three months
Recruit marketing, sales, and operations directors.
Recruit software and hardware development staff.
Get office space
Software/hardware design and implementation.
Enhance your website.
Design marketing/sales campaigns.
First six months:
For a simple pointer, release-candidate-1 hardware is available. (Multiple dots or colors.
Driver software for Win platform(s).
Beta-1 LaserBoard(tm) SDK.
Preliminary licensing negotiations with manufacturers/resellers
Projectors
Webcams
Here are some tips
Computer manufacturers
OS
Begin advertising campaigns (under the supervision of a marketing director).
Increase website for downloading and placing direct orders
Shipment of “Upgrade” kits to business projector owners in-place (e.g. boardrooms, conference rooms, lecture circuit)
Webcam
Simple pointer
Simple control application
First Year
Multi-button optical pointers can be developed and sold. Options for headset, external keypad, and secure pointer are available.
Alpha-1 hardware/software for enhanced pointer. Display head using DLP and other technologies.
Negotiating first licensing deals with pointer, projector, and Webcam manufacturers/resellers.
Continue R&D investigation of related technology areas.
Continue your pursuit of IP protection via trademark, copyright, and patent.
Shipping/Licensing simple tiper, simple driver and enhanced driver
10,000 ‘#8220’Upgrade”’ kits were shipped.
Eighteen months:
Develop and market secure pointer, with options.
Develop a gaming interface SDK
Close first licensing deals.
Shipped 50k ‘#8220’ Upgrade kits.
Cash flow positive
Secondyear
Achieve 1.5% licensing penetration of business projector market.
Attained 10% penetration of the pointer market licensing
60,000 “Upgrade” kits shipped in year.
Preliminary licensing negotiations between gaming device manufacturers.
Continue R&D research in related technology fields.
Continue to pursue IP protection via trademark, patent, and copyright.
Profitable.
Third year:
2.5% license penetration in the market for business projectors
At 20% license penetration in the pointer markets
90,000 “/Upgrade”′ kits shipped each year.
Continue R&D investigation of related technology areas.
Keep pursuing IP protection via patent, trademark, or copyright.
Fourth Year
Achieve 4% licensing penetration of business projector market.
Achieve 40% licensing penetration of pointer market.
Gaming device manufacturers close first licensing agreements
150,000 “
In Year, Upgrade Kits were Shipped
Continue R&D investigations in related technology areas.
Continue to pursue IP protection via patent, trademark, or copyright.
Ongoing:
You can explore and obtain additional licenses.
To increase licensing penetration in each market area, with a goal to achieve 50% or more each year.
Software and hardware should be simple to use, safe and ‘#8220’idiot-resistant.
Brilliant Points will be known as a household brand so that people remember Brilliant Points when IP protection ends.
Continue R&D research in related technology fields.
Continue to pursue IP protection via patent, trademark, or copyright.
Investment Strategies
In the fifth year, go public.
Purchased by another company
Input device manufacturer/reseller
Projector manufacturer/reseller
OS manufacturer/reseller
Manufacturer of PCs
Laser pointer manufacturer/reseller
Webcam manufacturer/reseller
Exclusive full-rights licenses to specific areas with guaranteed income stream for the entire term of the Patent
1.2 Mission
Brilliant Points specializes in information transfer from users to computer systems using innovative applications of laser and optical technologies.
Our mission is to create and protect new applications in order to improve their quality and integrate them into all aspects human/computer interaction, from corporate boardrooms to the home user to the gaming arena.
Our applications will provide users with “cool” yet cutting-edge technologies which are simple to use and robust in operation.
This will be achieved while providing superior quality to customers and excellent customer service. We also aim to create a stimulating work environment that is mentally stimulating for all our employees.
1.3 Keys To Success
Patented technology involving significant and useful enhancements of existing presentation techniques, providing 15-17 years of monopoly environment.
Aggressive IP protection through copyright, patent, and legal enforcement
To improve visibility for potential buyers or acquirers, we need to develop, market, and penetrate the market quickly.
Instead of being the sole-source of hardware/software, licensing technology is better.
