Personal Insurance Agent Business Plan


Personal Insurance Agent Business Plan


Plynthe Insurance – an independent personal and insurance brokerage, located in Peristyle Gardens, will serve the entire town. Kolem Plynthe who is a new licensed insurance agent will launch the business. It will initially be a home-based company and then grow to a smaller office where Plynthe may collaborate with agents. Plynthe’s success as a salesperson makes him a good choice for the insurance industry.

Plynthe Insurance will be a successful business that will pay salaries and dividends to Kolem Plynthe its sole owner. Plynthe will receive a moderate increase in her salary, as well as steady profits. Plynthe&#8217 can start the business with no external investments or loans. Instead, she will rely on her personal savings and borrowings. Plynthe Insurance must take out a loan over the course of its second year to finance office expansion.

Objectives

Plynthe Insurance will be judged on its ability to meet the following objectives.

  1. Build revenues quickly in the first year of operations.
  2. Rent an office and add an associate insurance agent in the second year of operations.
  3. The company’s third year of operation saw its revenues double and it made a good net profit.

Mission

Plynthe Insurance’s mission is to provide insurance that covers property, casualty, life, and other risks to Peristyle Gardens residents.

Keys to Success

These principles will help Plynthe Insurance achieve its goals.

  1. You can remain independent from any affiliate ties to specific insurance companies
  2. For all the possible risks in their lives, it is important to think holistically about each client’s needs
  3. Maintain a reputation of care, fairness, empathy, and expertise


Medical Internet Marketing Business Plan


Medical Internet Marketing Business Plan


DocBuzz, Inc., is a medical marketing company that specializes in the sale of medical devices, pharmaceuticals, and biotechnical products. DocBuzz, Inc. is the only company of its kind; a business especially designed for doctors and the medical community, owned and operated by practicing physicians.

The pharmaceutical market is one of the most profitable industries, with revenue in excess of $96.3 billion annually. The problem the pharmaceutical industry faces is time. Time for research and development, time for branding, time for marketing and sales, time to gain the trust and acceptance of the medical community. In this industry, we can equate time with money.

Two other industries also have similar situations when it comes to their products. Those industries are the biotech and the medical device companies. While the revenues are not as great as what one will find within the pharmaceutical industry, these companies face heavy competition within their own individual industries.

DocBuzz, Inc., has developed a method that allows all of these industries to benefit from prelaunch marketing, product branding, and postlaunch sales support–all accomplished with the direct intervention of practicing physicians. DocBuzz, Inc. offers clients the opportunity to market directly with decision makers, and establishes credibility via our extensive network. Our e­detailing is the most cost-effective option of all services. Live conferences are available, 24 hours per day, seven days a săptămână. This service provides access to an array of current information, including new biotech developments, pharmaceutical products and medical devices.

The pharmaceutical, biotech and medical device industries will contract with DocBuzz, Inc., to provide marketing services, and because we are practicing physicians, we have immediate access to our colleagues. This allows us to communicate the message of these companies directly to the decision-makers at 75% off what these industries currently budget. DocBuzz, Inc., thanks to its unique incentive program, will provide additional revenue for physicians and other medical professionals.

DocBuzz has developed a winning strategy to provide the best and most up to date information to the medical community, while providing a method for these industries to announce, promote and market their products through respected practicing physicians. The medical community benefits by having the most current industry information available via the Internet. At the end of the eDetailing, they can request samples, additional information and/or a visit from a representative of pharma companies. Professionals on our medical panel can earn points by participating in our e-detailing and/or by referral of others who join our program.

Success Keys 1.1

DocBuzz, Inc., identified four key strategies that are critical to our success.

  1. To increase market acceptance of a product, and its prescribing patterns, the Internet technology was developed to improve the access of the prescribing physician to the pharmaceuticals.
  2. DocBuzz, Inc., uses a grass root approach to recruit and retain participating prescribing medical professionals through a value incentive referral point program (VIRP). DocBuzz, Inc., which is owned and operated by physicians, has the ability to understand and offer physician’s needs.
  3. DocBuzz, Inc. can provide evidence-based analysis for the pharmaceutical industry in order to justify the pharmaceutical investment in e-detailing.
  4. DocBuzz, Inc., expects to experience rapid, but controlled, growth in order for us to keep our quality service.

1.2 Mission

DocBuzz, Inc., provides a trusted, high-quality alternative for in-house sales and marketing resources to medical device, pharmaceutical, biotechnical, or biotechnical companies. DocBuzz, Inc., enhances sales and marketing ROI by helping physicians learn more about prelaunch, current, and new products. DocBuzz, Inc. will also benefit small, innovative pharmaceutical and biotechnology companies in North America that don’t have a large sales team.

1.3 Objectives

  • We aim to be a leading pharmaceutical e-detailing firm, focusing on medical professionals (i.e. physicians, nurse practitioners. physician assistants. dentists. podiatrists.
  • We will offer added value services such CME, current medical updates, and physician meeting rooms (chat room, bulletin board).
  • To hire staff both currently identified and unidentified to implement our business concept.
  • To sign up 5% more than 650K prescribing doctors by year 3, and provide 300K annual pharmaceutical detailing by year 3.
  • To reach a breakeven of $35.936 by the end year 2.
  • Freight Brokerage Business Plan


    Freight Brokerage Business Plan


    Silicon Freight Brokers (SFB), a specialized freight broker company, is located in Hood River. Steve Tookarefol is the founder of the Oregon C Corporation. SFB&#8217 is aiming to be the top silicon chip freight brokerage, increasing their clientele by 20% per annum.


    Freight Brokers and Silicon Chips

    The freight broker is the middleman of the shipping industry. They are also known as third party transportation providers. Freight brokers are able to connect customers with freight companies and shippers. They are indispensable in moving goods around the country, as there are hundreds of shippers providing thousands of different services. It is easy to locate a shipper with freight brokers.

    The silicon chip industry is a growing industry that to a large degree has fueled the incredible growth of the late 90’s Internet boom. Silicon chips are the basis of all types of computers as well as hand held devices such as cell phones, PDAs, even watches and some household appliances.

    SFB will be occupying a niche within the general freight brokerage market by specializing in the shipment of silicon chips. Silicon chips require special attention because they are a unique cargo. The chips have a very narrow range of temperature and humidity parameters that must be maintained. These requirements are not the only ones that silicon chip companies must meet. SFB will gain market share quickly by focusing solely on silicon chips. They will become the most trusted broker for chips.

    The chip industry is made up of two distinct customers: the manufacturers of chips and the purchasers of chips. While the majority of the chip manufacturers are based in America, others produce overseas. The main chip purchasers are Motorola, IBM, Intel.


    Management

    SFB’s management team includes Wendy Tookarefol (seasoned) and Steve Tookarefol (seasoned). Steve has more 10 years of experience in freight and has worked for multiple companies. Steve was able to precisely determine the market demand and provide it. SFB has coupled Steve’s in-depth trucking/ freight brokerage knowledge and insight with his wife’s expertise in the silicon chip industry. For the last seven years Wendy has been an industry consultant, working quite close with companies such as Intel.

    SFB&#8217’s solid business model is projected to reach profitability by the sixth month. SFB will achieve market penetration by remaining laser focused on their market niche, while fully utilizing their strong management team.

    1.1 Objectives

    Silicon Freight Brokers targets for the first three year of operation include:

    • To create a service-based corporation whose main goal is to continuously exceed the customer’s expectations.
    • Silicon Freight Brokers use in at minimum four of the top ten silicon chip producer, as listed by Silicon Industry Journal.
    • To increase our number clients served by 20% per year through superior performance & word of mouth referrals.
    • To develop a sustainable, profitable, start-up business.

    1.2 Mission

    Silicon Freight Brokers’#8217’s mission is provide customers with the best shipping experience. We exist to attract and maintain customers. This maxim will guide everything else. Our services will meet or exceed customer expectations.


    Fishing Equipment Business Plan


    Fishing Equipment Business Plan


    Seacliff Products (Seacliff), has developed a patent-pending fishing rod. Seacliff developed an easy-to-use kit to sell until they found a business partner to license the product. Seacliff forecasts strong sales in year one, and a steady increase in year two.

    Seacliff created the Supreme hook, a new, innovative live bait holder. According to tests, there is a noticeable increase in fish catch up. The user will have greater enjoyment fishing if there are more fish hookups.


    The Business Model

    Seacliff will employ a laser-focused model of business that allows them focus on core competencies and outsource activities that add little value. Seacliff is an industrial design company. They will be focusing on the creation of useful products. They will partner with a strategic company that can take over manufacturing, marketing, as well as distribution. Seacliff will realize significant profits through the outsourcing of non-essential operations. This will free them from the marketing, manufacturing, distribution and other liabilities. Licensing allows a company the right to produce the Supreme hook while Seacliff will realize a steady stream of revenue without the capital costs normally associated with selling a product. Seacliff earns good profits. It has a professional marketing staff and a established distribution and manufacturing system. Seacliff is currently looking for a strategic partner and expects to enter into negotiations in the near future.


    The Market

    The market for the Supreme Hook is huge. The total market is worth $300 million. Over 39.1 Million anglers are in the U.S.A., who have fished more than 618,000,000 days and made 807 million trips. Even more impressive is the rapid growth of this industry. Between 1955-1996 the number of anglers has increased at over twice the rate of the U.S. population.


    Management

    The whole foundation of the business model is to concentrate at what you are good at. Seacliff takes this principle to heart, focusing on design. Willamette University JD/MBA is the owner’s education. This dual degree allowed him to gain valuable insights in business development, as well as the useful legal tool of patents and licenses. Following graduate school, he was unsure of what direction his career should take him so headed off to Oregon to be a fly fishing guide. He became passionate about fishing over the course of his 2 year stay. He decided to return to school for a Masters’ in Engineering, so that he could focus on the design and engineering aspects of fishing-related products. It was near the end of his last graduate degree that he developed the Supreme hook. His previous degrees (JD/MBA), made it easy for him to start his own company and locate a manufacturer to license the product.

    Seacliff is an exciting company that shuns the typical need for extensive start-up capital for production by licensing a patented product. By licensing the product it frees up Seacliff’s time to concentrate on value added activities such as future designs. Within a month, profitability will be attained.

    1.1 Mission

    Seacliff has two goals: to maximize the potential profit of the Supreme, its newly patented fishhook invention, via licensing or other means; and to continue developing innovative fishing gear products.

    Success Keys 1.2

    The following are key factors to maximize profits when licensing a patent:

    1. To separate the manufacturing and marketing for the Supreme.
    2. Make sure you find a manufacturer that is capable of making the hook.
    3. Choose a marketing company with significant fishing gear knowledge who is willing and able to allocate the necessary marketing budget.
    4. Seacliff and marketer can create a well-thought-out, reasonable licensing agreement to ensure mutually beneficial partnership arrangements.

    These are the keys for success when profiting off the patent in make–it-yourself form.

    1. Recognize there is a wider market for the product.
    2. Follow the proven price structure formula that provides attractive margins to all levels of the distribution chain (manufacturer’s representative, wholesaler, retailer).

  • Reach the narrow market niche through free publicity in fishing magazines and catalogs, website, trade shows, etc.
  • Keep overhead low and stay alive until word-of-mouth begins to generate clients.
  • 1.3 Objectives

    The main objectives are:

    1. Locate a suitable manufacturer who is willing, on an exclusive basis, to produce the patented Supreme hook at a reasonable price. This would, at the retail level, cause the Supreme to sell for under 150% of a normal hook of similar size.
    2. Find a medium-sized marketing company that specializes in fishing gear and who is open to the idea of using the patent to mass-merchandise Supreme products both at home and abroad. A three percent royalty will be paid on all purchases made by the exclusive manufacturer under an exclusive license arrangement.
    3. Successfully introduce the product in kit form. In the first three month, you will reach breakeven (370 kits). The first year saw the sale of 8,333 kits.
    4. Complete the website design.
    5. Join the American Sportfishing Association and reserve a booth at this year’s ASA tradeshow in Los Vegas.

    Business Consulting Business Plan


    Business Consulting Business Plan


    Growth Management and Strategies (GMS), an innovative and ambitious new company, is determined to reinvent the small business consulting market. GMS has a President who is an experienced consultant. GMS plans to grow at over 50% per year with solid customer service, a proven sales plan, competitive strategies, and a group that brings dynamic energy to the company’s sales process.

    This plan has a financial goal. GMS requires a Small Business Administration (SBA) loan. This document is just one step. It also serves as a guideline for the company. It gives present and future employees as well as the owner a sense if purpose. Although the plan may not be necessary, it becomes more important after it is reviewed, shared, edited, and shared by everyone. It is a living document, which can last beyond the SBA loan purpose.

    GMS’#8217’s financials reflect reality and are based on extremely conservative sales figures relative the rest of the industry. GMS’s primary goal is to work with each client individually and treat them as if they were their last. This is how loyalty can be built and maintained. GMS excels at customer service and is an important part of the company’s overall mission.

    1.1 Objectives

    These are the objectives of Growth Management and Strategies

    • You can get an SBA Loan immediately after you start your business.
    • Growth of the company from 2 employees at year 1 to over 10 at year 5.
    • Increase revenue to over $3 million by Year 3.
    • Increase client base by 450% in three years.
    • Maintain job costing that maintains margins of at least 70%

    1.2 Mission

    Our mission is to provide small business clients with business strategy, logistical, and technical services. All projects will be chosen based on the availability of human resources, and each individual employee will be given the respect of a contract worker, and will share in profits for each job. Politics have no place at Growth Management and Strategies, and to limit the affects of favoritism, the company will implement and clearly communicate a performance review policy that applies to those at the bottom as well as the top of the leadership ladder. Credit will be given to the person who performed and/or innovatively modified a project, and compensation will be both financial and in the form of commendation.

    Growth Management and Strategies is committed to meeting the needs and expectations its employees and clients. If either of these are compromised, adjustments will made to ensure that the company culture does not change.

    1.3 Keys To Success

    The keys to success include:

    • To maintain client satisfaction of minimum 90%
    • To keep overhead low.
    • To ensure professional presentation and marketing of services.
    • To create a functional and active website.


    Employment Agency Business Plan


    Employment Agency Business Plan


    All About People (AAP), was born out of the desire in the owner to make a difference in the lives of others. Although originally from a larger market area, the proprietor recognizes the need for a personnel agency to fill the gap left behind by other temporary and/or permanent placement agencies in the Willamette Valley. AAP matches highly skilled workers to clients, which saves businesses time and money. AAP also ensures that its employees are treated with integrity and honor. This requires great communication. This involves asking open-ended and thoughtful questions. It also means listening, not speaking. This is about understanding the local market to ensure AAP can truly serve each client and employee. Not just sell our products. AAP is quality service.

    The long-term vision includes a number of offices throughout the southern Willamette Valley. The proprietor sees the challenge in this vision, not in the growth itself, but in training and encouraging all AAP personnel to treat each client and employee with the same care and with the same level of communication.

    Managing our Growth

    AAP can be considered a sole proprietorship and will eventually become an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan. The owner provided all services during the past two years. In Year 1, the company will add a part-time office staff person and an employment specialist. In response to this growth, AAP will have a procedures manual for in-house staff to assure that the information is clear. AAP will train employees within their divisions regularly to ensure that they fully comprehend the details of what they do each day. Year 2 projections include an employee representative, another employment specialist, a receptionist, and a field representative. In Year 3, AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.

    The Market

    AAP is structured in the same manner as other temporary or permanent placement agencies. However, it will serve clients with needs for select, specialized professionals rather than clerical or light industrial workers. There are several businesses in Portland that provide similar services to specific groups of people. However, there is no such service for the Willamette Valley. AAP has five divisions that focus on the following areas:

    • Computers
    • Editors/Writers
    • Event planners
    • Graphic Artists
    • Interpreters/Translators.

    Services

    AAP can handle all aspects of recruitment, such as skills evaluation, reference checks, and pre-interviewing. AAP acts as an extension of the client’s human resource department, assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.

    Financials

    The company’s start-up requirements are $55,464, of which $7,600 will be provided for by the owner’s personal investment. The rest will be obtained through loans.

    We expect to be in a position to charge 50% to business clients. Thus, if an employee is being paid $10 per hour, we are charging the client $15 per hour. According to the company, it expects to be able generate sales of around $300,000. The company doesn’t have sales direct costs. We track payments to employees as regular payroll.

    1.1 Objectives

    AAP is similar to other permanent and temporary placement agencies. We serve clients who require specialized professionals and not clerical workers or light industrial workers. Many Portland businesses provide similar services to specific groups. AAP followed the model of one placement firm described below.

    Temporary employees are employed by contract engineering firms who are both software and hardware engineers. An average of seven employees are hired per month and earn between $80- $100 an hour. The firm recruits through its website, advertises in newspapers, magazines, and trade publications. The incentives offered to contingent workers include medical and dental insurance as well as disability and 401(K) plans. Referrals can also be made for a fee by a reference finder. Their employees are split evenly between 40 percent male and 60 percent female.

    AAP provides services to the business client. They locate a professional worker and interview and screen them. If necessary, they set up interviews and handle all paperwork. The company pays the client bimonthly.

    AAP will also manage and communicate with the worker about any personnel concerns.

    Professional workers have access to employment opportunities at no expense; pay rates that conform to industry standards are available; and health insurance may also be purchased at a starting rate of $124/mo. AAP will cover any coverage from the group package at $65/mo

    1.2 Mission

    All About People’s mission is to contribute to the community by filling a need for specialized, professional, contingent workers. The company will offer workers a safe and secure environment. The company will provide businesses with high-quality employees who are available for permanent or project work. All About People is sensitive to the needs of each individual and tailors personnel solutions to both workers and businesses.

    Outsourced Computer Support Business Plan


    Outsourced Computer Support Business Plan


    Austin Kinetic, an information technology consulting company serving Austin Metro Area, has top-quality engineers who are passionate about customer satisfaction. It’s a great time to grow consulting businesses. With recent gains in the stock exchange, capital is becoming more readily available for IT infrastructure improvements. Austin Kinetic will have the opportunity to secure a substantial share of this promising business. The company was established in Nevada and obtained an operating permit for Texas. Austin Kinetic predicts a dazzling cumulative net profit for the third year.

    The Market

    Due to the high concentration of technology firms, Austin is sometimes called “the little Silicon valley”. Austin promises to continue being a strong and affordable market in the future due to its high cost of living and abundant growth potential. There are more than 7,000 companies within the Austin Metro area that can meet the Austin Kinetic’s criteria. Only four other major competitors exist. This combination is a great opportunity. It’s also bolstered in part by the upturn in the national and local economies.

    Business Model

    Austin Kinetic will benefit from the industry experience of its founders to provide exceptional customer service. In its initial stages, Austin Kinetic will operate with minimal overhead. Its founders will work from their homes, and use their personal transportation means to reach customers. In order to establish acceptance and a positive name in the industry, the company will develop with a “customer satisfaction and service first” mentality.

    The Management Team

    In order for the company to be successful, Austin Kinetic must fully leverage the experience and insight of its management team, which includes Adam Authortisement, Bob Borgware, Cary Curry, Dean Dri, and Edgar Extension. Over forty-eight years cumulative experience in service operation management and support IT technology. They hold numerous vendor certifications across a variety of technology disciplines, including management and logical network structure. Over the course of their careers, the team has served in various technical roles with Fortune 500 companies and has been successful in both large and small environments.

    1.1 Objectives

    Austin Kinetic’s objectives for the first five years:

    1. Maintain at least twenty-four customers on a full-time basis.
    2. You can open an Austin office.
    3. Break the Big M Revenue mark.

    1.2 Mission

    Austin Kinetic was established in the belief that one company could make a significant impact on business.

    1.3 Keys for Success

    • Depth and depth of knowledge.
    • The breadth of your ability.
    • Development of a strong business relationship with customers to gain an understanding of their business and business needs.
    • Ability to network in the industry.


    Tools Rental Business Plan


    Tools Rental Business Plan


    Borrow My Tools, a start-up providing home improvement tools for rent or lease in San Mateo, CA is Borrow My Tools. The business has been formed as a California S Corporation with Josh Taylor as the primary shareholder. Borrow My Tools is a platform that offers customers common home improvements tools along with benchmarked customer service.

    The Market

    San Mateo has two distinct market segments that are Borrow My Tools’ most attractive customers. The first segment consists of individuals who are embarking on a home improvement project. While some customers know exactly what tools they need for their project, others use Borrow My Tools to get the help and guidance they need. The individuals have 54,050 potential group members. This segment sees an average growth rate of 5% each year. Handymen are those who have been hired by clients to finish a project. Borrow My Tools’ wide selection of leasing and rental options attract handymen, who are unable to afford to purchase tools. With 1,200 potential segments, and a 4.4% growth rate, handymen can have 1200 members.

    Services

    Borrow My Tools is able to lease and rent a variety tools. The tools have been categorized into three large groups: wood, exterior, and assorted. Borrow My Tools rents and leases only the best quality tools in an exceptional condition. Borrow My Tools has developed a strategic relationship with a premier leasing company to allow customers to lease tools from them. Leasing is advantageous in many ways: the customer always has the nicest/newest version to work with, precious capital is not tied up, lines of credit from banks are not effected by leases, and certain tax advantages are conferred to the lessee.

    Competitive Edge

    Josh is a veteran in both the contractor and tool rental/leasing industries. He has taken his industry observations and created a niche for Borrow My Tools by emphasizing two competitive advantages that will greatly help Borrow My Tools gain market share.

    • Highest quality product offerings – Customers are looking to rent or lease tools and want to make sure they get the best. Borrow my Tools’ procurement process purchases only the highest quality tools in each category. Customers will love the results. In addition to starting with the highest quality tools, the products are meticulously maintained so that they continue to appear as new.
    • Best customer service. The role of Borrow My Tools sales agents is to help customers in all possible ways. This includes determining what tool is most suitable for the job, explaining how to use it and providing suggestions on how to do the job. Every sales rep is the customer’s personal advisor. Borrow My Tools’ goal is to meet every customer’s needs.

    Borrow My Tools, a new concept, recognizes the shortcomings of the competition’s customer service and uses Borrow My Tools’ phenomenal customer support to help the market segment that needs assistance with rental or lease. Borrow My Tools can quickly grow market share and turn this start-up into a profitable enterprise by adhering to a thorough rental business plan strategy.

    Mission

    Borrow my Tools’ aim is to provide the best home improvement tools to the San Mateo Community. Borrow My Tools will provide the best customer service and support for the tools. All customers will be met with the highest level of customer service.

    Keys for Success

    • Assure that you have sufficient tools of high quality, and keep them in great condition.
    • Ensure all staff are extremely knowledgeable on all of the offered tools.
    • Maintain strict inventory and accounting controls, reducing overhead while assuring availability at the same time.

    Ziele

    • To have 70% of the tools rented by month seven.
    • By the end of year 2, you can be profitable
    • Two years to achieve self-sustaining revenues


    Water Purification Business Plan


    Water Purification Business Plan


    H20 Industries, Inc. (H20 Industries) provides the service of ion exchange portable tanks. This is water purification for industrial purposes. H20 Industries will tap into a market need for segregated regeneration on a mobile basis. The company will primarily focus its marketing strategies on offering segregated regeneration services to the untapped market of customers who require high-quality regeneration for their deionized (DI) water treatment facilities. H20 Industries will use a facility in Newark, California. It is currently in limited production. Full production will begin at the end of September, with sales growing gradually to near capacity by the end of the first year, with very healthy gross sales in the first year, and increasing in the second and third years.

    1.1 Objectives

    The main objectives of the project are:

    1. To segment the market for portable regeneration service by stressing H20 Industries’s capability at providing segregated regeneration. The goal is 1,710 cu.ft per month of segregated epoxy by the end the first year.
    2. To establish a network 15 well-informed and efficient water service providers who will represent H20 Industries in areas other than direct sales.
    3. To set up a bulk regenerative facility capable of storing 40 cubic feet daily. Then, to sell its full capacity in large portable exchange services market by its own sales force and through a dealer system.

    1.2 Mission

    H20 Industries’ mission is to provide niche products to specific industry sectors that are not served by large pur water suppliers. It is possible to segregate a customer’s H20 Industries resin and then re-generate it on a portable basis to hospital dialysis unit. This is an excellent example for a niche product that emphasizes quality and service and which can be purchased at a premium.

    1.3 Keys for Success

    H20 Industries’ #1 keys to success include:

    1. The factory has good quality control. High purity water businesses have very low tolerances for flaws.
    2. Fast response. H20 Industries customers don’t consider water cost a significant factor in their overall costs. However, poor or slow servicing can lead to costly shut downs.
    3. High-profile allegiances. Success in developing a network of service-oriented water businesses is key to company success.


    Massage Products Business Plan


    Massage Products Business Plan


    Massage Tools Products Inc. sells tools for the professional as well as retail market. Our products target the pain and discomfort caused by overuse injuries that are common in massage therapy professions. Massage Tool Products was created with massage therapists and massage therapists at heart. Their unique ergonomic shape gives you more control over pressure, allowing you to apply pressure with less effort. This product is great for trigger point and deep tissue massages, reflexology, seated or any other modality.

    This business plan was created for internal use and is intended to be used as a guideline for the company during the launch of the business and the subsequent growth. To compare our progress to our plans on a quarterly basis, we will refer to the plan. We will then adjust our business plan to reflect our actual results.

    Massage Tools Products is experiencing a boom after discovering the professional massage therapy market. This gave us an opportunity to expand our sales through schools. After being featured in magazines and trade publications advertising our products, we were also able to establish a new channel through the website.

    The annual business plan for Massage Tools calls for slow, steady growth with a period of rapid increase in sales. Massage Tools’ break-even analysis shows that it has the right balance between fixed costs and enough sales strength to continue to be healthy. The first year’s break-even is just over $6,000 per months.

    We also anticipate being more profitable than ever. Overall, the outlook is positive and shows that the company has good growth prospects. We look forward to managing our orderly growth.

    1.1 Mission

    Massage Tools Products Inc.’s mission is to supply top-quality tools for massage therapists to increase their effectiveness and decrease repetitive injury in massage professionals.

    1.2 Keys to Success

    • Low cost of assembly;
    • Favorable profit margins;
    • Innovative and market leader for massage tools;
    • Low overhead

    1.3 Objectives

    To sell Massage Tools&#8217 in at least 100 stores and schools of massage therapy throughout the United States.

    Design a website to allow you to place orders online for Massage Tools’#8217 products.

    Expand your market share by creating additional products within the next 18 months.