Food Preparation Business Plan


Food Preparation Business Plan


What’s for Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families. Customers will visit our Plano, TX office to prepare 12 meals. They will have enough meals for a month in less than two hours.

We are able to focus on our competitive advantage (no direct competitors within the Dallas/Ft. The Dallas/Ft. Worth area, our customers and their needs. will increase sales to a point that exceeds $1.3M in three years.

What’s for dinner? Kim Kirby and Alan Kirby own the S Corporation. Kim and Alan have combined 15 years of experience as party planners and personal chefs in the entertainment and food service industries. They know the kinds of food preparation available in the Collin County area. Two teenage children have lived the struggle of feeding their family healthy, affordable food. From the beginning of the first year, high sales can be generated by Kim’s relationships with specialty grocers and food distributors as well as Alan’s contacts in local communities.

What’s For Dinner offers several advantages to its target market:

  • It’s quite affordable to prepare meals for four: it costs $15
  • A fun, social, and party atmosphere
  • Convenient: Your prepared meals can be delivered to your home at any time you choose.
  • Saves time: no shopping, no prep, no clean up.
  • Seniors will find special menus and transportation assistance easy to eat.
  • Best of all, you don’t have to decide “What’s for Dinner?”

The plan has two main purposes. The first is to secure funding of $259 708. The second is to create the foundations for our vision, philosophy, strategy and mission to make sure we know where we are and how to get there.

1.1 Mission

What’s for dinner? A specialized business that gives people the chance to prepare healthy yet delicious meals that they can freeze and take home. This process optimizes the time and effort required to prepare high-quality meals for What’s For Dinner? Clients will be able to recognize the importance of this process within their current schedules. They will also be able to adopt the healthy lifestyle that is becoming the norm in a society with poor health.

What’s for dinner? We will offer a unique and memorable service that will blend a party-like ambience with professional food prep that will attract a growing number of repeat customers. What’s for dinner? It will give busy professionals and families the opportunity to make a variety of dishes quickly in a fun environment, away from their homes, giving them more time for what they want.

Our goal is to be a self-sustaining corporate enterprise within 3 years from the company’s inception to begin expanding our menu offerings within 3 months and its location offerings within 4 years. What’s for Dinner It will hire 4 people full-time within three years and reach net profit goals in excess of $100,000 by its second year.

We are here to help you relax by giving you a great selection of dishes to prepare for your family.

1.2 Keys for Success

The keys for success in this business include:

  • Our goal is to provide high levels of customer satisfaction and retention through our services and products.
  • Marketing: Get our name out there. This involves an intensive marketing campaign driven mostly by our customers (wordof mouth), and a supplement vehicle of standardised and conventional marketing tactics.
  • Customers will appreciate the high product quality and variety. This will allow them to retain and grow.
  • Finances: As our customer base grows, we’ll be able to lower supply costs by purchasing more bulk food through food service distributors.
  • Variety of menus offered based on seasons, trends and customer preferences.
  • Exceeding our customers’ expectations by offering them a higher quality of food for a competitive price.
  • Customers will find it easy to register for and pay for parties on What’s For Dinner’s website.

1.3 Objectives

What’s For Dinner has three years of operation. These are the objectives for What’s For Dinner in its first three-years of operation

  1. To exceed customers’ expectations for food service and food service products.
  2. To increase the number clients served by superior service by 25% annually
  3. To build a sustainable, profitable start-up.
  4. To make an after tax profit of $134K within the third year.
  5. To realize a net revenue of more than 10% in the third-year.

Cell Phones Retailer Business Plan


Cell Phones Retailer Business Plan


Opportunity

Important information


[This business plan sample is based on a previous one, which was valid several years ago. However, it still serves as an illustration of what a typical business plan looks like and the issues it covers. This sample business plan is no longer valid for information. ]

Problem

Today, everyone has a mobile phone. It is expected that everyone will have a cell phone. They are needed for work and for socializing. They are so common that people assume they should be expected to have one. It is true that those who don’t have one cannot afford them.

Solution

Garbles Cellular’s mission is to offer its customers the highest quality cell phone products and services. The owner of Garbles Cellular focuses on providing personalized service to customers, ensuring convenience and quick service. Garbles Cellular is equipped with the technology expertise to help customers select the product and service that suits their needs best. Our staff will have strong vendor relationships and be able meet the demands of customers for the most recent innovation in cell phone technology.

Market

Our products have huge market potential, as evidenced by the seemingly unstoppable growth in the telecom industry. The telecom sector is currently one of the most important growth industries. It is also responsible for large capital market gains. The number of cellular phones growing rapidly is a phenomenon that was previously unimaginable. One illustrative example is that it is forecasted that within two years over 65% of children from age of 10-15 will have cell phones.

These areas will see the future growth of the market/products.

Text messages between friends (in Japan, this is huge). Short-Message Service can be used to send messages between friends. Email is of course limited to small file sizes, but many of the phones allow for English characters to be sent. You can also send specific characters to each provider, such as happy or sad faces, small animated pictures, animals, people and hearts. To express emotions, people use a set of faces that are specialized for special characters. While email can be sent between multiple provider phones, not all special characters are available. Therefore users should try to keep the special characters in their hands by keeping a group or friends connected to the same provider. Email can be sent using computers but files are often deleted from cell phones.

The majority of North American phones have a few games included to keep users entertained for a brief period. Japanese phones come with two different types of games: built-in ones and Java application ones. The built-in games are quite simple, but the graphics play a major role in the game’s enjoyment. Java application game are delivered via the network and charged for. These games require streaming data and are more complicated. Each month new games are added. You can even buy joysticks and navigation consoles that plug into your phone.

One of the recent popular additions to many of the Japanese and Korean phone models is a CCD Camera that is mounted either on the outside of the clamshell or on the clamshell hinge. The camera lens, which is slightly smaller than the dime, takes 4’215’4 cm pictures to be displayed on the phone’s display or sent to others. Users can not only take photos but also record video clips. Most phones take between 5-15 seconds of footage due to memory limitations, but they can send streaming video. Many of the advertisements for camera phones show people taking to each other and watching each other on the screen (both holding the phone and camera at arm’s length and using a hands-free microphone and earpiece). A couple of accessories are also available for the camera, such as an external flash which can be plugged into an accessory port, and a miniature printer that can print pictures.

Our company will attempt to profit from these developments and service its customers in all these emerging trends and developments.

Competiton


[Note: this is included here for illustration purposes only. This information is very out-of-date. Not reusable. ]

Three large companies currently dominate the U.S. marketplace:

TMobile Wireless &#8211] Owned by Deutsche Telekom subsidiary since May 31, 2001.

  • Revenues: More than $13.6 billion in 2001

  • Wireless Phone Service Subscribers – Cellular voice, messaging, and high-speed wireless data service to over 8 million customers.
  • T-Mobile Wireless offers the largest all-digital, wireless network that uses GSM (Global System for Mobile Communications). GSM is the most widely used digital standard worldwide, accounting for more than 70 percent of the total digital wireless market.

    • Cingular Wireless second largest wireless company is the U.S.

    • Ownership: Cingular Wireless is a joint venture between the domestic wireless divisions of SBC (NYSE:SBC) and BellSouth (NYSE: BLS). Atlanta, Georgia. Based on their respective contributions to the venture’s value, SBC has 60 percent and BellSouth 40 percent.
    • Revenue from the cellular service in 2002 was greater than $14.7 Billion
    • Cellular Phone Service Subscribers: more than 22 million voice and data customers across the U.S.A.
    • Cellular Phone Service and Technology. Cingular has the only U.S. wireless company to offer Rollover. Customers can keep their unused minutes. Cingular offers cellular/PCS service to 43 of the 50 most important markets in America. It also provides corporate e mail and advanced data services via its GPRS or Mobitex packet data networks.

    Nextel Communications has its headquarters in Reston (VA) and is the leading provider of wireless communications services that are fully integrated on the most reliable, all-digital network in the country.

    • Ownership: Nextel Wireless, which trades under the symbol NXTL on the NASDAQ National Market, is listed as a subsidiary of Nextel Wireless. Nextel Partners trades separately on the NASDAQ National Market.
    • Revenues from the cellular services $8.7 billion (2002)
    • Cellular Phone Service Subscribers 10.61 MILLION (Q4 2002).
    • Nextel’s cell phone service and technology uses a packet-based network, the integrated Digital Enhanced Network, (iDEN(tm),) technology developed by Motorola. Nextel Online(r), Nextel Digital Cellular, Nextel Mobile Messaging, Nextel Direct ConnectSM and Nextel Digital Cellular are all 4-in-1 services. They cover thousands of communities in the United States. Nextel and Nextel Partners, Inc., currently serve 197 of the top 200 U.S. markets.

    Garbles Cellular Phones seeks to gain a share from these three companies.

    Why Us

    We believe that, with our long and thorough experience in the EAIA, our store will be in the perfect location to start our operations in the U.S.A., and will start operating in the right time. Garbles Cellular Phones promises to provide the highest level of customer support and convenience.

    Expectations

    Forecast

    We will be working to eliminate any kinks in the start-up and get it off the ground in year 1. In year 2, we will see a slight profit. We will be able hire more store attendants, and administrative assistants by the third year.

    Financial Highlights Year-by-Year

    You will need financing

    We will get $96,000 to begin our business. Mr. Seramed Garbles will put $43,000 into Garbles Cellular Phones, Inc. in order to pay for start-up expenses. In addition, he will make an additional $53,000 once the operation begins to take off

    Convenience Store Cafe Business Plan


    Convenience Store Cafe Business Plan


    Luna’s convenience store is located in Jenniville, near Aspen Estates. Aspen Estates, a new housing development for young couples and individuals with high incomes, is located in Jenniville. This is a fantastic opportunity for the retailer. The average household income in this area is $85,000 to $100,000. The only food store within two miles from the housing estate, it also serves as a grocery.

    It’s a start-up owned by Thomas Renner. Thomas and Heidi make the perfect business team. Heidi has fifteen years of experience in the retail food industry and Thomas is a certified public accountant. He will be responsible for the financial aspects of the business, while Heidi will handle the day-to-day operations.

    Luna’s will have a wide selection of fresh, organic produce, prepackaged fresh food and pastries, newspapers and pet foods. Luna&#8217’s plans to convert a portion of their store into a cafe. It will offer breakfast, lunch, and coffee as well as cold drinks and pastries.

    Luna’s competitive edge lies in its location, its customer service focus, and the extensive experience and knowledge of its owners.

    1.1 Mission

    Luna’s Convenience store is dedicated to providing convenience stores, packaged food, fast food, beer, cigarettes, groceries and some nonfood items for residents of Aspen Estates. It will offer fair prices to customers and make a healthy profit for its owner.

    1.2 Objectives

    1. To make Luna&#8217 the preferred convenience store among the residents of Aspen Estates.

    2. To reach break-even within the first year.

    3. To earn a net loss of 5% in the third and fourth years.

    1.3 Keys for Success

    Keys to success

    1. Residents of Aspen Estates were convinced that Luna’s is a ‘#8220’ convenience.

    2. Turn over inventory at an average rate of 158211; 20 per year.

    3. To provide a broad supply of groceries, food and necessary household items.


    Print Broker Business Plan


    Print Broker Business Plan


    R & R Printing LLC is a brand new print brokerage firm. It was started as a sole proprietorship. As a sales manager, the owner has vast experience in the printing business.

    We offer printing services in a wide variety of media such as business cards. Our goal is to meet all of the printing requirements for each company that we work with. Our services, product quality and prices will be outstanding, but our marketing strategy is focused more on building long-lasting partnerships with our customers.

    R & R Printing will grow its sales to over $1.5million by focusing on its dedication to helping businesses acquire the printing products, and services they require. R & R Printing will stand out by combining their expertise and reliability with competitive pricing.

    To finance the start-up of the business, the owner will invest $15,000, and is seeking a five-year loan of $50,000.

    1.1 Objectives

    1. You can easily sell the property for $750,000 within one year.
    2. Sales will rise to more that $1.5 million in the third-year.
    3. Gross margin should be at least 30%. Maintain that level.
    4. Keep existing client relationships intact and get 20 new clients in the first year.

    1.2 Mission

    R & R Printing focuses on helping businesses to obtain the services and products they need. R & R Printing offers a high level of practical experience, know-how, and a network of industry contacts, so clients save money and time by allowing a printing professional to handle their printing needs. Many print shops don’t have the right equipment and products. Businesses rely on professionals that can provide all their printing needs, from paper and binding to graphics and graphic design, at a reasonable price.

    R & R Printing, is one of these vendors. Our top goal is to make sure our clients get the printing they require, with maximum efficiency. R & R Printing is known for its quick response times, expert advice, and high-quality solutions. This results in satisfied repeat customers. This gives you a steady customer base and consistent profits.

    1.3 Keys to Success

    These are the keys for success in your business:

    • Consistent, timely and accurate knowledge and information to satisfy the printing needs of our clients.
    • Offer one-stop-shopping with competitive pricing for the quality of products and services offered.
    • Develop long-term relationships and loyal customers to create a base of repeat customers.


    Airport Taxi Business Plan


    Airport Taxi Business Plan


    Premier Airport Transportation Service (PATS), a Cleveland-based airport transport service, is available. PATS offers limousine-like services without the usual high limousine prices. PATS cars aren’t true stretch limousines but they are luxury late model vehicles. Sam Brougham (a transportation industry veteran) is the lead of Premier Airport Transportation. PATS forecasts healthy sales for the third year.


    The Market and Services Offered

    Four limousine service providers and four taxi companies are available in Cleveland. In addition to these transportation options, Cleveland also has short and long-term airport parking and a rapid transit public train system providing airport service. Premier Airport Transportation Service is a middle ground between the average taxi service or the expensive limousine service. PATS’s middle price will make it attractive for both business travelers and families. This service is a cost-effective, convenient alternative to driving to and parking at the airport. Premier Airport Transportation will be a good choice for business travelers. They don’t need to spend as much on travel but prefer a more luxurious option than taxis. These two market segments grow on average at 8.5% per annum and there are more potential customers.


    Competitive Edge

    PATS knows that providing exceptional customer service will be their key to success. Premier has offered financial incentives to drivers in return for exceptional service. This will ensure superior customer service at every level and with all interactions with the company.


    Management Team

    Sam Brougham founded Premier Airport Transportation Service. Sam began his transportation career as a taxi driver, a source of income to put Sam through school. Sam then worked as a logistics officer at Yellow Freight Company. Sam was then promoted to Yellow’#8217’s Customer Service department. He eventually assumed managerial responsibility for Yellow&#8217’s Customer Care Call Center. Sam’#8217 will bring a wealth of customer service and logistics expertise to PATS. Premier will be able to operate more efficiently thanks to their logistics skills, while the customer service experience will enhance their competitive edge.

    Premier Airport Transportation will fill the unmet need of Cleveland for a high-quality, reasonably priced airport transportation service. PATS will break even in the eighth month and double their sales by year three. PATS will experience a loss in year one but will make a nice net profit in year three.

    1.1 Objectives

    The following objectives are set for the initial three years of operation

    1. To create a service-oriented company with the primary goal of exceeding customer’s expectations.
    2. Superior performance and word of mouth referrals will increase customer numbers by 20% annually
    3. To establish a sustainable transportation business that serves the Cleveland Metropolitan Area

    1.2 Mission

    Premier Airport Transportation Service’s Mission is to provide the best airport service. We are here to retain and attract customers. All else will fall into place if we follow this maxim. Our services will exceed our customers’ expectations.


    Furniture Import Business Plan


    Furniture Import Business Plan


    Poppi Designs, an importer of Italian furniture in New York, is Poppi Designs. Over 10 years ago, the business was founded in New York. Since then, there have been many changes to its business strategy. The refined model is to import a wide range of Italian furniture and sell primarily to designers and unfinished furniture retail stores. The company has two principals, Kate Jackson located in N.Y., and Luca de Febonio located in Rome, Italy.


    The Concept

    Poppi is aware that the market for quality furniture can be very competitive. This is why they will focus their efforts on niches. They also recognize the importance of avoiding the big furniture superstores by focusing on remote areas. Poppi Designs will have full control over the import process by leveraging Luca&#8217’s expertise in Italy. Poppi Design will have Luca in Italy as both the principal and agent.

    Poppi Designs has three keys for success. The first is to build a relationship of high quality and high value with its vendors. A second key is to make sure that their products are delivered on time. Reliable administration is the last requirement for success.

    Poppi was set up to be a home-based company with additional warehouse space. This will allow for the most cost-effective arrangement while still providing the required support and service.


    The Market

    Poppi Designs will target 3 market segments. Their primary market segment is specialty retailers, which makes up around 80%. This segment is growing at 2% and there are 16 potential customers. Poppi will reduce their dependency on this niche by focusing its marketing efforts. This market is more competitive and Poppi will target targeted marketing to increase their reach. The second is designers. They also enjoy a 2% growth rate and have 44 potential customers. The final targeted niche is the unfinished furniture retailer, with a potential 50 participant market and growing at 2%.

    The market is less about brand equity and more about the actual product and the service provider. It is very important to the customer to touch and feel the product. The salesperson plays an important role in the transaction. These realities are beneficial to Poppi as they can pick and choose from a variety of manufacturers instead of being able to sell products from only known companies.


    The Marketing Strategy

    The sales strategy relies on direct sales calls to all market segments, except interior designers. Kate Jackson is the owner and must make the sales calls based on her expertise and knowledge of competitors and the products. Experience has shown that more time is spent on sales leads to more sales. A full-time team member needs to be found and added as soon as possible. Kate’s main task of selling is being diverted from her time by this person.

    Poppi Designs with its well-focused business plan will reach profitability by month two. Based on conservative forecasts, sales could almost double between years one and three. The net profits will be proportional.

    1.1 Objectives

    Poppi Designs aims to:

    1. To put in place adequate, and reliable, administrative machinery, allowing the owner to spend her time selling and maintaining major accounts.
    2. Poppi’s efforts will be concentrated on certain market sectors that have been identified as promising.
    3. To improve the reliability and timeliness of shipments from Italy.

    1.2 Mission

    Poppi’s mission is to provide chairs and other furniture items in niche markets that are not served by large domestic manufacturers. Poppi Designs’ owner uses her interior design experience, her knowledge in furniture retail, and her connections in Italy to customize her products for these market niches.

    1.3 Keys To Success

    Poppi Designs&#8217s key to success are:

    1. Offering products of high quality and value that aren’t available anywhere else. This is important for maintaining the niche market segments mentioned in our mission statement.
    2. Reliable, timely delivery. Poppi must deliver on its promises. Poppi must keep its promises due to the fact that it does business in Italy. This requires long-term planning, including consideration of Italian holidays and business practices.

  • A reliable administration who is available to help customers, prepare accurate bills, follow-up orders, and keep an eye on expenditures and collections of accounts receivable.

    • Butcher Shop Business Plan


    Butcher Shop Business Plan


    Opportunity

    Problem

    Meat is the staple of almost everyone’s diet. It is essential that meat be raised in a natural environment and not be contaminated with chemicals. It is clear that there is a lot of concern about the welfare of the meat industry. What can people do to ensure the safety of the meat they eat.

    Solution

    Parkdale Meats strives to be a leading specialty butcher in the Parkdale, and is committed to providing the highest quality meats.

    Market


    <br>The largest sector of U.S. agriculture is meat and poultry. In 2007, its total production exceeded 91 billion pounds. The U.S. consumed 55% of its red meat in 2007 (beef and veal, lamb and pork, as well as mutton and mutton), and 36.8% poultry and 8.2% fish. There are many retail outlets that sell meat. These include restaurants, grocery stores and butcher shops. Over the past ten-years, the number of independent butcher shops has decreased as more meat is sold through grocery stores and large box retailers. This opens up the possibility for specialty butcher shops to sell meat from markets that do not offer more basic options than larger retailers.

    Concurrence

    Parkdale Meats Competitors fall into these categories:

    * Grocery shops: seven locations in the Greater Parkdale area

    * Costco and Walmart are big box retailers

    * Butcher shops Red’#8217’s Meats, Bay Avenue Butchers

    Parkdale Meats will be able to capitalize on the experience of its founders Eryka Auroch and Robert Suidae. Robert has established relationships with top meat suppliers and an understanding of the art of butchering. Eryka has a solid understanding of food service management and financial acumen. The combination of the two will provide the town with an advantage over other butcher shops, grocery stores, and others in the local niche market.

    Why Us?

    Parkdale Meats specializes in specialty butchery. They strive to offer the highest quality meats that are cut to order and also to be the leading specialty meats provider for the greater Parkdale region.

    Expectations

    Forecast

    After its initial launch, the business will be able to grow on its own cash flow. There is room for significant growth in the initial target markets before the shop needs to take on additional staff or move to a larger facility.

    Financial Highlights by Year

    You will need financing

    Robert Suidae (the founder) and Eryka Aroch (the CEO) are each investing $65,000 to start the company. This totals $130,000.


    Aquarium Services Business Plan


    Aquarium Services Business Plan


    EcoAquatics is a hobbyist company started by a sophomore high school student. It’s sole purpose is to allow the owner to pursue an enjoyable hobby and turn it to a small part time business to provide her with economic benefits similar to those that students her age get from less rewarding part-time jobs.

    EcoAquatics will manage saltwater aquariums for its clients. We will guide you through every step from setting up the tank, cleaning it, maintaining and feeding the fish. The client can either follow us step-by-step or just enjoy the final product, depending on their preference.

    Our service can be used for a range of needs, from those who have never had an aquarium before and need step by step help, to someone who is an expert but does not have time to do everything. We will be honest with our clients so that they do not get something that does not work for them.

    In the early stages of the business, the owner will focus on offering services to family and friends. Later, the company will expand to offer services to small businesses in the Eugene, Oregon area. This is a small hobbyist company so the startup costs are minimal. Start-up will be funded through an interest-free loan from a family friend. The loan will be repaid in year three.

    EcoAquatics is registered in Oregon. They have been running the aquarium of their first client for four month as they write this business plan.

    1.1 Mission

    EcoAquatics is a hobbyist business intended to give its owner a way to develop environmentally-sound aquariums, sensitive to the potential ecological dangers of the aquarium hobby worldwide, on a small scale appropriate to a high school student’s infrastructure and reach. It should be fun, rewarding, full of learning, good for the clients, and good for the owner.

    1.2 Keys for Success

      1. Continue to keep your vision as a hobbyist business. You can only move slowly but appropriately up.
    1. Be informed on the environmental impacts of home and workplace aquariums.

    1.3 Objectives

      • Short-term, my primary goal is to build and maintain aquariums outside of our home. I have selected close clients who will help me with this. I don’t want to pretend this a full-time business with completely normal business motivations.
    • Long-term, I want to turn this into a business, which can provide me with a source of income while I am in high school and college.


    Roller Skate Rink Business Plan


    Roller Skate Rink Business Plan


    McKenzie Roller Rink has state-of-the-art facilities that offer recreational skating to individuals, as well as catering for large and small group events. Roller Kingdom was formerly Roller Kingdom. Due to mismanagement McKenzie Roller Rink has taken over the business with no capital outlay. The rink’s location in Eugene, Oregon is easily accessible from major roads and interstates.

    The McKenzie Roller Rink has been upgraded to provide an exclusive recreational opportunity for the greater Lane County region. A concessions area will serve a wide variety of food choices. For large groups like civic groups, church groups and school functions, party rooms are available. McKenzie Roller Rink’s dedicated staff will be available to offer excellent customer service. It would like for the company to see more loyal customers. McKenzie Roller Rink will target local markets with special focus given to the large groups looking for a facility to hold their parties and functions.

    McKenzie Roller Rink is committed to customer service and will be different from other recreational options in the area. We aim to create a friendly, welcoming environment for our customers in our target market by placing emphasis on customer care. It is crucial to establish long-lasting relationships with church groups, civic groups, and schools. We will also participate in community events. We can’t sell our services. We have to deliver the services with excellence. McKenzie Roller Rink plans to create a website that is accessible to everyone who seeks recreational alternatives. This site will contain information such as the hours of operation and descriptions of the facilities.

    Management is about mutual respect and responsibility. McKenzie Roller Rink is a place where people can have fun and be creative. Don Jones, along a team consisting of 10 employees, will play an active part in the day to-day operation of the facility. Don is the majority owner and has years of experience in running this kind of facility. Don will be joined in the formation of strong leadership by Paul Robins (and David Barkley) McKenzie Roller Rink would love to see the first year’s sales reach over $400,000 with an increase of five to 9% for year 2.

    1.1 Mission

    McKenzie Roller Rink offers recreational skating for the general public and private bookings for groups. McKenzie Roller Rink offers a variety of catering options and party facilities that allow for family-oriented activities. We will place a high priority on customer service with the intention of creating a fun, positive atmosphere. McKenzie Roller Rink places safety first. McKenzie Roller Rink employees are valued assets and will be treated accordingly.

    1.2 Objectives

    1. Sales increasing to more than $1 million by the third year.
    2. Restore gross margin to at least 90% and keep it there.
    3. By the second anniversary, increase customer approval ratings by 20%

    1.3 Keys for Success

    These are your keys to success in the business.

    • Marketing: To increase interest in skating as an activity.
    • Facilities: Provides a facility that caters for individual and group activities.
    • Customer Service – Provide customer service that makes patrons feel valued and inspires them to return.


    Educational Software K-12 Business Plan


    Educational Software K-12 Business Plan


    Introduction

    Curriculum Companion Suites is a small software development and consulting company that focuses on improving the education process for K-12 schools. CCS software acts as a virtual assistant to the educational process. Through a central computer terminal located in the classroom, students can follow the curriculum online.

    The Company

    CCS keys to success are the company’s commitment to market awareness and future potential direction of the educational process, and CCS’ relationships with a large number of educational institutions and districts.

    Curriculum Companion Software is a startup company with six executives and 76 workers. They have combined 70 years of experience in the software industry. Andrew Christiansen & David Fields own 80%. A minority stake is held by other investors. The company has no plans to go public at the moment as the majority of its financing is internal. CSS is incorporated in the state of Oregon by the two majority shareholders.

    Products

    CCS offers a variety of educational software, from kindergarten through 12th grades. These educational software are created in collaboration with major curriculum publishing houses with whom CCS has formed strategic partnerships.

    CCS provides full installation, initial and ongoing consulting support. These services come as part of every software package.

    The Market

    There are only a few competitors in the learning information system vendors segment. These companies provide software products, installation and systems integration services for schools from kindergarten through 12th grade (K-12) in the United States. CCS is mainly competing against traditional methods of education training and testing such as pencil and paper testing. In addition, CCS competes with other companies offering educational software products to schools, such as International Business Machines Corporation, Apple Computer, Inc., and Mattel, Inc.

    Schools and educational institutions have not been actively involved in seeking out technological enhancements for the educational process. CCS, for example, has a more push-oriented marketing strategy. The educational community has had to be “educated” themselves on the opportunities of utilizing technical infrastructures to enhance learning processes.

    Since only a handful of other companies are competing directly with CCS in this market, the company plans to develop a healthy level of market share, with a goal of 10% at the end of three years.

    CCS targets the urban/metropolitan education market as it offers the greatest opportunity for revenue. Software customizations and software installation in this market are easier to do technical logistics and more efficient. Profitability is thus much more probable in this market.

    Numerous educational institutions and school districts throughout the U.S. have established relationships. CCS has invested significant resources to study and understand the specific needs of current education.

    Considerations for Financial Planning

    CCS plans to raise substantial amounts of owner capital and borrow comparable amounts in a guaranteed SBA 10-year loan. This will provide the majority of the current financing.

    CCS expects to generate large sales in the first year. The plan will continue to grow steadily in the second and third years.

    1.1 Mission

    Curriculum Companion Suites is a company that offers software curriculum suites to schools in K-12 across the U.S. CCS will offer solutions to schools that enhance their educational capabilities.

    1.2 Keys to Success

    These are the keys to success for CCS:

    1. The company’s commitment to being keenly alert to the current educational environment and future potential direction of the educational process.
    2. CCS has relationships with many educational institutions and districts.