Management Consulting Business Plan


Management Consulting Business Plan


Coaching Company will offer high-quality, professional coaching and development services. The principal officer of Coaching Company believes that most small businesses and entrepreneurs suffer two major problems. They lack the resources or training to develop their businesses and the knowledge necessary to view their businesses as owners. These factors can lead to lower expectations, a lack of personal and business growth, and owner burnout. Coaching Company believes that it can improve upon and exploit these weaknesses to gain local market share.

The following are the objectives of Coaching Company for the next 3 years:

  • Revenues of about $81,000 in sales by the end year one
  • Achieve sales revenues of approximately $150,000 by year three.
  • Achieve a client mix between 60% small business and 30% entrepreneurial/10% individual per annum.
  • By the end if the first year, you will be able to move into small offices.

The company will provide professional services in the most efficient way and maintain an ongoing quality-control program to ensure 100% client satisfaction. The company’s principal officer views each contract as an agreement, not between a company and its clients. It is between partners who desire to form a long-term and mutually-beneficial relationship. This will lead to greater long-term profitability through referrals, repeat business, and other activities.

Coaching Company will implement the following key steps to achieve its goals:

  • Coaching Company is able to create a unique, innovative, and upscale environment that differentiates it from other professional development and coaching companies.
  • Educating business leaders about the benefits of strategic and business coaching.
  • A learning environment that will unite people from diverse backgrounds in order to share their experiences and overcome personal and professional challenges.
  • Access to resources for business coaching and consulting services is affordable

Coaching Company is a start-up limited liability company (LLC) consisting of one principal officer with 15 years of industry experience. Frank Smith (principal), is going to invest substantial amounts of his personal capital into the company in order to cover its start-up expenses and ensure future growth. Coaching Company(r) will be a partner of the national franchise, Coaching Company(r), in order to provide services. Coaching Company will operate from a single location in Anytown (MI). Workshop facilities will also be available at various professional venues.

The company intends to make use of its existing contacts and customer database to obtain both short-term and longer-term coaching contracts. Its long-term profitability will rely on professional contracts obtained through strategic alliances, a comprehensive marketing program and a successful referral program.

In its initial phase, the company will provide professional development, strategic workshops and one-on-1 coaching. It will also be involved in special projects relationships. Coaching Company will begin offering a separate and comprehensive service for career counseling. This will include resume help, interview skills, job-seeking strategies, networking opportunities, and assistance with your resume. The company has carefully reviewed its financial projections. They have concluded that they are both conservative and generous in their expenditures. This was done to prepare for unexpected events. The company’s principal believes that cash flow projections are realistic.

1.1 Objectives

Coaching Company’s initial three years of operation have the following objectives:

  • Coaching Company is a distinctive coaching and professional development company that creates an innovative and unique environment.
  • Educating the business community on what business and strategic coaching has to offer.
  • The creation of a learning community that brings together people from diverse backgrounds in a common platform to overcome obstacles professionally and personally.
  • Access to resources for business coaching and development services is affordable

Over the next three-years, Coaching Company’s financial goals are:

  • End of the first year, achieve sales revenues of around $81,000
  • By the third year, your sales revenues are approximately $150,000
  • Reach a client mix of 60% business, 10% entrepreneurial and 10% individual each year.

  • By the end of the first year, you can move into a small office space.
  • Hire one salesperson/coach by the end if your second year.

    • 1.2 Mission

    Coaching Company offers small business owners, managers and entrepreneurs a reliable, high-quality resource for business coaching, and professional and management development on both a local and national scale. Its mission helps clients create the strategy, motivation, and accountability they need to succeed in business and life. Each contract is a partnership between two partners, who seek to establish a close, mutually-beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business. Coaching Company should also be able keep its finances in check by offering high quality services and charging high fees.

    Success: 1.3 Keys

    1. Excellence in fulfilling the Promise.
    2. Developing visibility to generate new business leads
    3. You can leverage your expertise from one source into multiple revenue-generating opportunities: retainer coaching and project consulting, workshop facilitation, individual coaching, and workshop facilitation.
    4. To maintain client success and growth, we create productive and thought-provoking learning experiences.
    5. We make use of the latest technology
    6. Easy access to services
    7. Setting up a team of experienced advisors

    Garden Products Recycling Business Plan


    Garden Products Recycling Business Plan


    Hair Recycling Technologies’ (HRT) area of business will be to: collect, sanitize, and market human hair to be used as a consumer good. The home gardener will enjoy hair’s many elements and strong scent. Our products for recycled hair will be beneficial to them.

    The product’s ability encourage healthy plant growth and repel unwanted pests will bring benefits to the customer. Hair Recycling Technologies is initially going to manufacture three products: SMARTSOIL, HAREAWAY pest deterrent, as well as an organic plant food that’s specifically made for rose bushes.

    Hair Recycling Technologies is entering the niche market. Human hair has never been sold in this way before. This business is unique and viable and will reach a high-growth market. Because of these factors, the venture is highly innovative and has high potential.

    One of its most appealing aspects is that investors will be repaid within one year. The company also will have a positive cash position. The business is expected to break-even in month nine of the first year.

    Our in-depth research pertaining to human hair’s positive elemental characteristics and its many potential uses is well advanced. Even though this research will be an ongoing process for the company, initial results have been shown to be positive.

    The Horticulture Department at the University of Georgia has shown interest in this concept and HRT plans to work with the department to research and test the use of human hair as a plant growth promoter. Our product was also highly sought after by South Bend nurseries.

    1.1 Keys for Success

    For businesses that own barber shops or beauty salons, hair clippings have been an inconvenient waste problem. Human hair is commonly disposed at large volumes in municipal landfills, especially in cities that have a lot of waste. Over the past decade, recycling municipal solid refuse has seen an increase in both composting and recycling due to federal and State mandates. In 1997, there were over 9,000 curbside recycling programs and 12,000 drop-off centres for recyclable material in America. The EPA has set a target to recycle 35 per cent by 2005. However, the daily per capita solid waste generation is still at 4.3 pounds per individual per day. This allows you to recycle landfill-bound waste, and gives you the opportunity to give your hair the many benefits it can offer.

    Our research has shown us that clippings of hair from humans have a very high nutrient-value and, when used with potting soil will make a higher quality fertilizer and plant food than what is currently available.

    Human hair, along with silk, wool, and other organic material, has a high amount of nitrogen. Nitrogen encourages tissue development. An enormous amount of nitrogen can be recovered if the sweepings from a barbershop were used regularly to make compost heaps. Six to seven pounds of human hair contain approximately one pound of nitrogen, as much as found in 100 to 200 pounds of manure. Hair can also be disintegrated as quickly as feathers as long as it is stored in a well-moistened compost pile.

    William Stafford, Austin Texas, has conducted experiments on 32 varieties of roses. These results show that human hair placed around the roots produces taller stems, bigger buds, and deeper tones. Stafford tested hair at the roots of roses and discovered that it could accelerate their growth. However, it did so slowly as it took the hair many months to die. Stafford created a plant recipe that HRT can reproduce from his experiments. Stafford’s rose recipe is not subject to patents.

    1.2 Mission

    Hair Recycling Technologies will provide a consumer with a valuable resource to recycle human hair. We want to encourage a positive outlook on recycling and the environment.

    1.3 Objectives

    The concept of recycling human hair to be used as a plant food, soil enhancer, and animal deterrent is unique and innovative to the plant and gardening industry. We believe this product will succeed in the market due to its unique feature and the many benefits it can offer to the gardener.

    This product is appealing because it’s organic and growing in demand. But also because of its marketable advantages.

    Bridal Shop Business Plan


    Bridal Shop Business Plan


    Bride’s Entourage is a wedding attire shop like no other. Our focus is on everything, unlike most bridal shops that only sell wedding gowns. We will cater to the mothers of the bride and groom, bridesmaids, and flower girls. In addition, we will provide an array of accessories for all the female members of the bridal party.

    Bride’s Entourage has been registered as an LLC with one member, in Oregon. Dorina Thker is the sole owner. This business plan is for financing start-up capital. The company should reach break-even in the fourth month of operation, according to our projections.

    This business plan includes projections that indicate sufficient funds to repay requested loan.

    1.1 Objectives

    Bride’s Entourage has the following objectives:

    1. Once the bride has purchased her dress, we will be the primary shop for all the female members in a bridal party. Mother of the bride, mother-in-law, father of the groom, flower girls, shoes, and accessories.
    2. To see strong sales in the first twelve month of operation.
    3. To exceed sales levels of 10% and sales exceeding 20% in year 3.

    1.2 Mission

    Bride’s Entourage is a boutique that provides attire and accessories for female bridal attendants. We pride ourselves on providing exceptional customer service and creating an enjoyable shopping experience. We are committed to providing an enjoyable and professional work environment that allows our employees to become trustworthy and valuable assets to our customers.

    1.3 Keys to Success

    To be successful in this business, Bride’s Entourage must:

    1. To be The One-Stop-Shop for Bridal Products Other Than the Wedding Dress.
    2. Establish a strong referral network among others in the bridal industry.
    3. Provide stellar customer service.
    4. You should keep a diverse inventory.


    Home Accessories and Gifts Business Plan


    Home Accessories and Gifts Business Plan


    Dan Carithers from Atlanta is one of the most respected interior designers in the country. He said, “If I had $500,000 to buy a room, I’d spend $400,000 on accessories.” . . An accessory is what makes a person unique. They are essential in decorating. . . Accessories are what create that feeling of ‘#8220’ I’m home’?8221? Source: Atlanta Magazine Shops, Fall 2001

    The Scarlet Tassel, a new retail store that sells eclectic home accessories and gifts, is an idea. It is a start up business offering unique home accessories and gifts for consumers who want to create an environment where they feel at home. The Scarlet Tassel will be opening in Sandy Springs/Lower Roswell, Georgia. It caters to middle- and upper-class customers who are looking for unique expressions of their individual style and personality beyond what is offered by national gift chains and home accessory stores. Unparalleled customer service, quality, and value will enhance the customer experience. In Year Two, The Scarlet Tassel will develop its online presence at www.thescarlettassel.com. The Scarlet Tassel will transition to e-commerce in Year Three. It will ship directly to its customers online. The Web will be an extension of the store concept – a virtual business card and portfolio for the company – its online “home.”

    The Scarlet Tassel expects to grow at a steady rate of total revenue for year one. Year Two will develop services and marketing plans, in addition to the Web presence, so that a 30% growth rate is realized. Year three expectations are for further growth through e-commerce development and consumer awareness. Owners feel these expectations are achievable and realistic.

    Shelly Dozier McKee and Deirdre Stab bring together 36 years’ experience to the venture. This expertise includes merchandising as well marketing, buying, forecasting, operations, and import sourcing. Scarlet Tassel, Inc., is an S-corporation. Deirdre and Shelly each have a 50% share of the business and equity investment. The Scarlet Tassel’s realization is possible with additional funding.

    1.1 Mission

    Mission Statement of Company

    The Scarlet Tassel, a celebration of the home is a store for quality- and style-conscious consumers. We offer unique, eclectic, and affordable home accents, gifts, and we plan to earn a fair return on our investment to support continued growth and increased community involvement.

    Customer Creed

    The Scarlet Tassel will show you how to express yourself inside your home. We are confident that you will trust us with your home’s personalization and pricing needs.

    Employee pledge

    Our employees will enjoy a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.

    Success Keys 1.2

    These are the key factors that will ensure the company’s success:

    • You should sell products that deliver quality and value while also allowing the customer to express their personal style.

    • Provide customized services such as in-store workshops, personalized promotions and other custom services so customers can continue to buy and refer.

    • COMMUNICATE directly with your customer base via print magazine advertising, postcard mails, or through our website.

    • ESTABLISH a welcoming, visible and accessible storefront and website that positions us as the top choice for products and services in the market and beyond.

    • ENSURE through daily management practices the values of The Scarlet Tassel’s mission are followed so that a successful and growth-oriented business is developed and maintained.

    1.3 Objectives

    • Aim for a minimum direct cost of sales of 45%, and a minimum gross margin of 55%.
    • Keep operating expenses equal to or lower than the plan.
    • In Year 1, generate total revenue of $626,000
    • Develop an Internet presence in Year Two.
    • Turn your Internet presence into ecommerce in Year Three
    • You can achieve an annual growth rate in the second year of around 30%
    • Realize an annual growth rate of approximately 20% in Year Three.


    High-Tech Marketing Business Plan


    High-Tech Marketing Business Plan


    Acme Consulting will be an international consulting firm that specializes on the marketing and sale of high-tech products. High-tech manufacturers have an alternative to internal resources for market development, business growth, and channel development that is reliable and of high quality.

    Acme Consulting is a California C corp that will be located in Santa Clara County and owned by its principal operators and investors. The Santa Clara County Silicon Valley, which is the heart of America’s high-tech industry, will host the initial office.

    Acme will target large multinational corporations like HP, IBM, and Microsoft within the US and European high-tech firms. Our secondary target is medium-sized firms in high growth sectors such as multimedia or software. Acme&#8217’s biggest challenge will be to position itself as a real company consulting, and a corporate purchase that is relatively risk-free.

    There are several types of industry competition. However, the most significant is when companies decide to do their own market research and business development. There are large, well-known management consulting firms like Arthur Anderson and Boston Consulting Group. These companies do not target a specific market and are therefore generalists. A flawed organizational structure often makes it difficult for these companies to provide the most qualified people for their clients’ projects. There are also market research companies like Dataquest and Stanford Research Institute. Acme Consulting is able to offer high-level consulting services that help companies integrate market data and company goals.

    Acme Consulting will be priced higher than the market, in order to compete with name-brand consultants. Acme Consulting is known as an expert in high-level consulting.

    The founders of Acme are ex-marketers for consulting services, personal computers and market research in international markets. Acme is the formalization of their consulting services. Acme should have working partners. The structure was largely inspired by Smith Partners. We start with 3-5 partners.

    The firm estimates profits of approximately $65,000 by Year 3 with a net profit margin of 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company does anticipate no cash flow problems.

    1.1 Objectives

    1. In Year 1, sales were $550,000, and in Year 3, sales were $1 million.
    2. Gross margin greater that 70%
    3. In Year 3, Net Income greater than 5% of Sales

    1.2 Mission

    Acme Consulting offers high technology manufacturers an alternative to internal resources for business development, channel development, and market development. Acme Consulting can be a great alternative to internal resources. We offer high-quality contacts and experience as well confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must also be financially sound, charging a high price for its services and offering a greater value to its clients. For European clients in the United States, Acme’s first focus will be on development in the European or Latin American markets.

    1.3 Keys to Success

    1. Excellence in fulfilling the promise.
    2. Developing visibility to generate new business leads.
    3. A single pool of expertise can be leveraged into multiple revenue generation opportunities.


    Health Spa Business Plan


    Health Spa Business Plan


    SoulSpace aims to be the premier spa/salon in the Raleigh, NC area. Through a unique combination of offered services and products, they will quickly gain market share. SoulSpace offers customers a relaxing and rejuvenating environment that can cater to all of their needs. The business will be a partnership, with Steve Long and Debby Long owning equal parts of it. Linda Hill-Chinn will also own a portion.


    Products and Services

    SoulSpace offers a wide variety of mind and body healing services and products. Male and females will be able to get all types of hair styling services from the salon. The spa provides holistic massages, bodywork, and energy work. All this is done in tranquil, relaxing surroundings.


    Location

    SoulSpace has chosen Raleigh, NC as their city for the business venture. Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. magazines. Raleigh is home to one of the highest educated communities in America. This correlates with earning potential or indicates that there is a higher average household income. In addition, downtown Raleigh has been remodeled recently and is a hot spot for new businesses.


    Competitive Edge

    SoulSpace’s competitive advantage is their unique combination service, location, customer-centric focus. Both the extraordinary services and location has been detailed previously. SoulSpace has set out since its inception to provide quality, dependable services. SoulSpace is a pioneer in training, properly training employees so that they can provide unparalleled customer service. SoulSpace customers will feel satisfied that they received a service that was beyond their expectations and better than any other. This customer-centric business model goes beyond mere rhetoric. It also includes financial incentives that allow employees to offer exceptional levels of service. SoulSpace can achieve its ambitious goal of 90% return customers by using this system.


    Financials

    SoulSpace forecasts significant sales revenues for year two. SoulSpace expects to reach profitability in year two and earn a healthy profit prior to taxes. When SoulSpace begins their fundraising efforts they will consider options such as LLC status to replace the partnership business formation that they have currently adopted.

    SoulSpace is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor. SoulSpace is a peaceful, tranquil environment that will allow you to enjoy a wide range of mind and body revitalizion services.

    1.1 Objectives

    Below are the objectives of SoulSpace:

    1. Substantial sales revenue by end of second year.
    2. Profit before taxes at the end of the second year.
    3. At least 90% clientele return rate by end-of-first year
    4. End of the first calendar year, establish yourself as a destination for community members.

    1.2 Mission

    SoulSpace will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to their true purpose through a wide range of holistic methods including massage, body works, energy works, and hair styling. SoulSpace will establish itself as a dependable destination to which they can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

    Success Keys 1.3

    1. Highly skilled and qualified employees, who are well-versed in energy work and are attuned to a calm spiritual disposition.
    2. You can build trust with your community by ensuring that every customer is taken care of at all times.
    3. It is easily accessible.
    4. Effective advertising.


    Bed and Breakfast Inn Business Plan


    Bed and Breakfast Inn Business Plan


    The Magnolia Inn is a lovely facility perched on a hill overlooking Half Moon Bay California’s Pacific Ocean. Seven rooms are individually decorated and each have their own antique theme. Our Inn is a bed and breakfast that offers a complimentary full breakfast each morning. Magnolia&#8217’s target market strategy focuses on Magnolia becoming the destination of choice for professional couples living in the Greater San Francisco Bay area looking to unwind and recharge. We will also advertise to the newly married couple who is looking for that special get away. We want to be visible to all potential guests travelling on Highway 101 through Half Moon Bay.

    Magnolia will feature an eye-catching sign that will inform potential customers as well as drop-ins about our existence. Our Inn will be promoted using the Yellow Pages in the Bay and a Web site on the Internet, which will highlight the unique features it has to offer. The rooms will all be displayed with their own decor. Outside views of the Pacific Ocean and beautiful gardens will also be shown. Information about the shuttle service, room rates, and directions to attractions within 30 miles of Inn will also be available. The Magnolia is certain that it won’t take long for us to gain a following which will make us fully functional within the next year. The Inn desires steady growth with an average capacity of over 90% for Year 1, and profits increasing at a rate that is 10%.

    Jim and Nancy Anderson are the sole owners of the Magnolia and live at the Inn year around. The Andersons manage every aspect of the Inn’s operation. The Inn will have a small staff, including a cook and maid. The cook will work 20 hours per semaine, while the maid will work 40 hours per week. Nancy will also be using the maid to take reservations and monitor the front desk. Nancy will supervise the inside operations. She will work alongside the cook and maid to make reservations. Jim will take care of grounds maintenance and transport guests in the van. Nancy and Jim will work together to promote the Inn, as well overseeing the advertising.

    1.1 Mission

    Magnolia Inn aims to create a peaceful environment for guests to take in the splendors of California’s beautiful coast. The Magnolia Inn will give each guest the same attention as family. Our guests should feel at ease when they arrive. As owners, we expect that each guest will receive personalized attention and exceptional service.

    1.2 Keys to Success

    These are the key factors that will make the Inn a success:

    • A facility that is first-class and pays attention to details.
    • You should give each guest the impression that they are our highest priority.
    • Provide quality meals.
    • Keep our clients happy to encourage repeat bookings.

    1.3 Objectives

    1. Get customer satisfaction rates above 90%
    2. Every month, you can generate an average $26,000 in sales.
    3. Each month, stay above 90%


    Mortgage Broker Business Plan


    Mortgage Broker Business Plan


    Claremont Funding is a top-rated mortgage brokerage that serves builders, real estate professionals and home buyers. We have access a wide range of mortgage sources. We are committed to finding the right loan for our clients with the best rates, terms, and costs.

    This firm is capitalized by two principal investors, Joan Billings and Maureen Shoe. Both are licensed brokers, with over 30 years combined experience in the field.

    1.1 Objectives

    Claremont Funding strives to provide comprehensive mortgage broker services. Claremont Funding will offer specialized services and personal attention to each client in order to best meet their specific needs. Our firm’s primary objectives are:

    • You can make a profit by investing in real estate in the rapidly expanding old town section.
    • Create a strong, corporate image in our target market.
    • We aim to become one of top brokerage firms within the area in our third year or earlier.
    • Within the first twelve months, you can see a positive ROI.

    1.2 Mission

    Claremont Funding offers high quality mortgage brokerage services to residential as well as business customers. Our aim is to provide our customers with fair mortgage rates at reasonable prices, while keeping our clients informed and educated throughout the process. Our customers will see us as mentors and friends, as well as service providers. Claremont is an excellent place to work, a professional environment that is challenging, rewarding, creative, and respectful of ideas and individuals. Claremont delivers excellent value to customers and fair pay to its owners, employees, and managers.


    Magazine Publisher Business Plan


    Magazine Publisher Business Plan


    Group Publishing, Inc. (Group Publishing), the publisher of “Artists In Business” magazine is The Group Publishing, Inc. The magazine, which has already printed an initial issue in July/August 1996 is directed at artists at all levels of business throughout the United States. Group Publishing aims to achieve a combined total circulation of ‘#8220’ Artists In Business of 206,000 in the first year and 310,000 by year three. The magazine will appear bi-monthly. Press runs will increase over the next three years. Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.

    Group Publishing will also market books through direct marketing, as well established artist distribution channels. Group Publishing’s magazine readers will provide direct marketing for its books.

    Publishing is a high income and high margin business. Successful marketing is the key to success. The Group uses a highly targeted multi-dimensional marketing and sales plan to quickly build its total circulation base. The same channels, methods and strategies were used to establish a circulation level of 500,000 in just one year for Visionary Artist’s periodical.

    The Group’s plan will be successful in generating sales revenues of $3.1million in year one, $4.8million in year two and $6.4million in year three. Net profit will increase steadily over the next three years.

    The highlights of the business plan are illustrated in the following chart. Every year sales, margins, net profit, and profits increase. The first year has the lowest margins due to marketing costs for building the circulation base.

    1.1 Objectives

    The Group’s first objectives are the following:

    1. To raise seed capital in excess of $150,000 to publish the book by month 2 and establish a cash reserve for future market subscriptions.
    2. Direct sampling and marketing will allow us to reach 90,000.
    3. To have an additional 50,000 subscribers by the end of year one through organizational sales.
    4. To sell 10,000 additional two-year subscriptions.
    5. To publish two 36 page issues initially with press runs of 50,000 promotional copies each.
    6. To reach 48 pages in issue number 3 and increase press runs by 75,000 promotional copies.
    7. In issues five and six, increase to 100,000 promotional copies
    8. Average ad-page cost increases from $1,819 à $2,618 at the end the first year.
    9. In the first year, to sell an average 17.5 ads pages per issue.

    1.2 Mission

    “Artists in Business” magazine is for any artist who works at any level. The magazine is dedicated to being a platform for artists who can represent artistic vision in a marketplace and who can both inspire and provide role models to others. Group Publishing through its magazine, books as well editorial content will provide information to artists about artistic principles in everyday businesses and encourage interaction among businesspeople. Our mission is to spread the idea of “community” in the workplace.

    1.3 Keys To Success

    The keys to success are:

    • Attaining targeted circulation levels.
    • Controlling your costs while still spending as much as possible on subscription marketing within the first year.
    • Monitoring all media executions closely for the highest response rates.
    • Two to four books titles will be followed-up in the second year.
    • Attain targeted advertising sales revenue
    • Each issue should contain quality editorial content.
    • Making all production and distribution dates in a timely fashion for each issue.


    Organic Restaurant Business Plan


    Organic Restaurant Business Plan


    This restaurant business plan was created for Studio67, a medium-sized restaurant in a trendy area of Portland, Oregon. Studio67 will focus on creating and eating organic, creative ethnic food. Studio67’s commitment for sustainable development drives Studio67 to place an emphasis on organic products. Additionally, the restaurant procures local foods when possible, reducing their dependence on fossil fuels used for transportation.

    Services

    Studio67 offers Portlanders a trendy, fun place to have great food in a social environment. Mario Langostino’s extensive repertoire includes many traditional recipes and ingredients. Studio67 predicts that most purchases will come from the chef’s recommendations. To offer customers a varied and unusual menu, ethnic recipes will be used. Mario will also highlight healthy dishes since he sees the need for healthy cuisine in the restaurant market.

    Customers

    Studio67 believes that the market can be segmented into four distinct groups that it aims to target. The first is the lonely rich, which numbers 400,000. The second group will be targeted are young happy customers who are growing at an annual rate 8% and have 150,000 potential customers. Rich hippies, who desire ethnic and organic food, are the third group. Dieting women make up the last segment of Portlanders who are particularly interested in the healthy choices on the menu.

    Management

    Studio67 has put together a strong management staff. Andrew Flounderson, the general manger, will lead Studio67. Andrew has extensive experience in the management of companies with between six and 45 employees. Jane Flap will oversee all accounting and finance functions. Jane has seven years of experience as an Arthur Andersen CPA. Jane’s financial control skills will be invaluable in keeping Studio67 on track and profitable. Studio67 also has Marion Langostino, who will be in charge of the back-end production. Chef Mario has over 12 years of experience and is a published, visible fixture in the Portland community.

    Studio67’s financial success is paramount. This will be achieved by strict financial controls. Additionally, success will be ensured by offering a high-quality service and extremely clean, non-greasy food with interesting twists. Studio67 does plan to raise menu rates as the restaurant gets more and more crowded, and to make sure that they are charging a premium for the feeling of being in the “in crowd.”

    Studio67 has a market and financial analysis that shows it can generate over $365,000 per year, $565,000 per year, and net profits in excess of 7.5%. Year two will bring about profitability.

    Objectives

    1. Three-quarters of a million sales in the second year.

    2. Personnel costs less than $300K the first year, less than $400K the second year.

    3. Profitable in year 2 and better than 7.5% profit on sales by the third year.

    Mission

    Studio67 is a great place for a meal. They offer a fun atmosphere, delicious food, and an interesting environment. We are looking for fair profits for the owners and rewarding work environments for our employees.