Betcher Chiropractic, an Oregon L.L.C. Tarri Betcher is majority owner. Betcher Chiropractic, a start-up company, will be profitable within the second year.
The Market
Over the last few years, chiropractic medicine has seen a rise in demand. This is due to increasing acceptance by insurance policies and published research that shows the effectiveness for patients. Betcher Chiropractic has identified two distinct customer segments: individuals ages 45-65 and individuals ages 20-44.
Services
Chiropractors diagnose and treat patients whose health problems are associated with the body’s muscular, nervous, and skeletal systems, especially the spine. Interference with these systems can cause impairments in normal functioning and decrease resistance to disease, according to chiropractors. The chiropractors also believe that vertebral or spinal dysfunction can affect important body functions through affecting the nervous systems and the skeletal imbalance via joint or articular dysfunction.
This holistic approach to health care by this chiropractor emphasizes the patient’s overall well-being and health. Betcher Chiropractic understands that many factors can impact one’s health, including diet, exercise, rest, environment, genetics, and other personal factors. Betcher Chiropractic provides natural, drugless, nonsurgical health treatments, relying on the bodies inherent recuperative functions.
Competitive Edge
Betcher Chiropractic focuses on each patient according to the holistic philosophy of individualism, holistic medicine. Most wellness issues are affected by multiple systems that work together. It is important to treat them accordingly. Success is achieved by addressing and managing the problems that prompted the patient to visit the doctor.
1.1 Objectives
To create a facility for health care that meets or exceeds the patient’s expectations. As a feedback mechanism, patient surveys will be used to track this.
To increase the client base by at most 25% each year.
To set up a business which can survive off its own cash within 20 months of operation.
To establish a solid referral and repeat client base.
1.2 Mission
Betcher Chiropractic is a chiropractor whose mission it is to maintain and attract clients. They offer the best individualized, professional care and promote the well-being and quality of life for all patients.
1.3 Keys to Success
1. Patients with physical limitations may find it difficult to get around and there is ample parking.
2. Environment: Provide a relaxed and professional environment.
3. Convenience: offering patients extended business hours.
4. Reputation: establishing an excellent reputation within the community.
Electronic Detectives, Inc. is a company that assists lawyers in the identification, acquisition, restoration, and analysis of electronic data. From tape restoration to hard drive imaging, our full-time, certified forensic, discovery and testifying experts are highly experienced in acquiring data from NT, Novell, Unix and Linux servers and PCs, among others. We are experts in electronic discovery and will contribute to its development as testifying specialists.
The Company
Electronic Detectives will be a limited liability corporation registered in the state of Delaware for tax purposes. The company currently has limited private investors. They do not intend to become public. The company’s main offices are located in Portland. The company’s main clients will be law firms requiring identification, restoration, and analysis of electronic data.
The company’s private investors will own 47% of the company’s shares. The senior management will own the rest, including Mr. David Radcliffe (20%) and Mrs. Julie Walters (10%) as well as Mr. Brad Rinke (15%) and Mr. William Orcott (7%) All other financing will be made possible by loans.
The Services
Electronic Detectives’ experts are well-versed in all commercial operating system such as Unix and Linux. Electronic Detectives will provide assistance in 30(b),(6) depositions. The firm will go on-site and inventory data, and look for hidden sources. To protect clients, the company plans to keep well-recorded chains-of custody. Our work product can be viewed in any jurisdiction thanks to our written procedures and internal procedures. Our firm will provide detailed written reports, presentations, as well as analyses to support the conclusions. We have extensive experience as experts in both state and federal court.
The Market
The electronic evidence-gathering business is an offshoot within the detective trade. As such, it is very new and difficult to collect market information. A look at the profitability and growth potential of an older competitor will give the reader a good idea of the market’s profit and growth potential. Computer Forensics of Bellevue (WA) has been in operation for four years and has seen explosive growth of an average 40% annually. The company’s net worth has risen to 65%, despite significant investment. This is a good indicator of the market demand and potential growth. Therefore this is an excellent market to enter now and achieve a defensible position based on customer satisfaction and reputation before more competitors enter.
Financial Considerations
Our conservative expectations are that we will begin to see monthly profits in November the first year, and yearly profits in year three. Electronic Detectives has an additional $60,000 credit to cover any unforeseen circumstances. To meet costs, we’ll need to complete six different projects per month as per our break-even analysis. The next three years will see us maintain positive cash flow, and we hope to start paying off various loans.
1.1 Objectives
The following are the goals for Electronic Detectives over the next three years:
Break-even achieved by year 2.
Get 40 clients from law firms by the end year three.
Establish minimum 95% customer satisfaction rate.
You can complete your project in 10 days or less.
1.2 Keys to Success
These are the keys to long term survival and profitability of Electronic Detectives:
Attracting the best talent within the computer science field, and establishing close contact with firms and institutions conducting R&D in computer safety.
Maintaining close contact and developing a lasting relationship with clients is key to generating repeat business.
In order to provide quick and accurate information retrieval, as well as client processing, you need to set up procedures.
1.3 Mission
Electronic Detectives exists to establish a new standard of excellence in the detective business. Computers and the Internet have allowed for personal and business communication as well as data storage. Much of the court evidence required is stored on computers or PDA’s. These include personal files, emails, picture formats and other forms. Companies that provide investigative services for firms and institutions needing to retrieve such information are rare.
Electronic Detectives aims to be the market leader in providing customer service standards, prompt recovery, timeliness, professionalism and quality that will allow it to achieve significant market share.
Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, and spirit. Yoga is a systematic way to strengthen and stretch muscles all over the body. It also increases circulation to the internal organs and glands. It calms the nervous system and improves concentration. This ancient practice of self-care can bring you vitality, peace of mind, deep relaxation, and health.
Anusara Yoga, the Anusara method, is the main style of Hatha Yoga. Anusara Yoga is a new style of yoga that is heart-oriented, spiritually inspiring, yet grounded in a deep knowledge of optimal body alignment in the poses. Instructors encourage students to listen to their body, respect its wisdom, and to progress at their own pace.
Deep relaxation is taught in each class after completion of the postures. Garden Way Yoga Center (GWYC), a yoga center, aims to help students develop a sense of well-being, both spiritually and physically. This is a real health benefit.
The Garden Way Yoga Center offers 8 eight-week sessions of classes per year. Anusara Hatha Yoga, and workshops in related areas are some of the courses offered by The Garden Way Yoga Center. The Yoga Center has well-trained and professional instructors, progressive teaching methods and a beautiful, light-filled environment.
A boutique is also available at the Garden Way Yoga Center, which sells yoga clothing and aides.
Jill Gordon, Ph.D., founder of The Garden Way Yoga Center, is one of Anusara Yoga’s leading teachers. She conducts workshops and teacher trainings nationally and internationally, and has previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA. She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offered instruction to nearly 1,000 students per week. She has been a yoga practitioner since 1985 and a meditator since 1989. Jill is a certified Anusara teacher and one of few Designated Teacher Trainings in Hatha Yoga Anusara. She is certified by the Anusara Yoga Alliance and holds the highest 500-hour registration.
1.1 Objectives
The following are the objectives for Garden Way Yoga Center
300 customers acquired by the end in the first year.
Achieve sales in excess of $60,000 from the boutique.
Ensure that 25% of our customers are retained by the company by the end if the second year.
Increase sales by 15% by the end of the second year of operation.
1.2 Mission
Garden Way Yoga Center has one mission: to offer Anusara to all students, beginner and advanced. We want to continue to teach Anusara the way we were taught. The teacher is responsible for acting responsibly and keeping the student’s interests in mind. No matter who or what we learn, the only true teacher is within.
CorbelArch Real Estate inspectors will conduct thorough, objective, detailed real estate and building inspections. Our services are available to both realtors as well as their clients. Our services include: inspections of commercial and residential properties, all new construction, condominiums, manufactured homes, 11th Month inspections (when the new homeowner warranty is about to expire), pre-listing inspections for areas that need attention before market listing.
Trained
Our inspectors are professionally trained through accredited institutions and keep up-to-date on the latest building components and inspection techniques.
Flexible Scheduling
Because our clients value convenience, we are able to accommodate scheduling 7 days a semaine.
Fully licensed, insured and bonded
Ourstate Realty Commission and other nationally accredited institutions have granted us Professional Real Estate licenses. We hold bonds for all staff members, as well a $1,000,000 each in Errors or Omissions (E&O), as well general liability insurance.
Thorough Inspections
Every property is thoroughly inspected, with no time limit. This is based on the guidelines of American Society of Home Inspectors and ORC. Our inspections meet or exceed industry accepted standards and fully comply with the ORC Standards of Practice.
Computerized Reports
CorbelArch reports come in both a checklist-like and narrative format. There are summary pages as well as color photos that aid in understanding. Reports are e-mailed and securely posted for retrieval on our web hosting service (printed or faxed hard copies provided upon request).
High-Quality Equipment
Our state-of-the art equipment ensures a thorough inspection. We use a variety of equipment, including circuit testers, gas detection meters, moisturemeters, circuit testers, and infrared thermometers.
Professional
We believe our clients deserve the very best. We take pride in our inspectors’ communication skills, appearance and professionalism. So that informed and educated decisions are possible, we let the property speak.
1.1 Objectives
CorbelArch Real Estate Inspector’s goal is to create a full-service, ethical property services company that wins the approval of the Real Estate community it serves.
Our goals are:
In our first year, we had a 10% market share.
Our gross margins have increased 15% in the second year of our operation.
A minimum 10% increase of our market share in each of our first five year.
There are currently no quality, full-service property service companies within the Niceburg metropolitan area or in surrounding areas (within a 50 mile radius). The company believes that by getting into the market first, and setting quality standards, it will remain a leader of the property service industry in the greater Niceburg.
Our goal is to improve the community where we do business. We believe that if we have the support of key professionals, we will last the test.
1.2 Mission
CorbelArchՉ۪s sole goal is to create a financially secure, profitable and well managed business while also creating a market leader in service organizations based upon professionalism, integrity, and personalized customer service.
Max Greenwood, CPA, Chicago, Illinois, is the sole proprietor of The Sorcerer’s Accountant, a small but highly successful accounting and tax preparation company. The firm provides small-business clients with tax accounting, management accounting, QuickBooks setup and training. The business is expanding its services to include bookkeeping for small businesses in order to move beyond a one-person operation. This will require investment in marketing and staff to expand the business to include this additional line of business. This business plan organizes the strategy and tactics for the business expansion and set objectives for growth over the next three years.
Clients will be offered bookkeeping services by the business with oversight from a CPA. This is at a cost they can afford. This involves the hiring of undergraduate students as bookkeepers and graduate students as managers. Fixed costs are kept as low as possible and Sorcerer’s Accountant continues to expand its expertise through its website resources. As 8 part-time bookkeepers work for clients, the sales will more than double over three years. Greenwood’s salary and dividends also increase significantly.
Objectives
The Sorcerer’s Accountant will launch a new type of service, small business bookkeeping, which will be offered as a continuing client to the same clients Sorcerer’s Accountant currently provides.
The Sorcerer’s Accountant has set these objectives:
Two part-time bookkeepers are needed to slowly launch the bookkeeping service.
Bookkeeping service annual revenues equal or more than current total revenue within three years (effectively doubled revenue).
To realize a net income of $60,000 within three year
In three years, 8 part-time bookskeepers will be needed
Mission
The Sorcerer’, Accountant, provides small businesses with a full set of tax and management services in Chicago, Illinois. These services allow them to not only save money, but also ensure compliance to tax laws.
Keys for Success
The following keys are essential to the success of an accounting business:
Building trust with clients
Maintaining current CPA certification. Education on accounting laws and practices
Going beyond saving clients money to proposing how they can increase their revenues
Transparency, reporting, and taxes: legal and ethical practices
Gaming Futures, LLC, provides Windows /r support, PlayStation2 /r developers, XBox /r developers, 2D, 3D and visual effects, project guidance, and /r HTML3_ development. Gaming Futures was founded by Modicum On-Line veterans and Axiomatic InterRational veterans. Gaming Futures’s talented core team includes five of the most popular and critically acclaimed ‘#8220’DreaemWhyrks titles. Additionally, they have worked with hundreds more. Gaming Futures is committed in creating innovative, high-quality, and successful games.
The following are our offerings:
Game concepts and development for PC, PS2(r), XBox(r), Pocket PC(r).
Game platform ports: PC/PS2/XBox/Game Boy(r).
2D and 3D art, programming, libraries to spec.
Software enhancement and interface design.
Talented, cohesive development team with many years of experience shipping together products.
Proven track record: DreaemWhyrks series has over 3 million units sold to date.
We ship on-time and within your budget.
This company has been formed from the remains Axiomatic InterRational’s defunct business. Gaming Futures was the core group for the DreaemWhyrks last project at Axiomatic. The DreaemWhyrks Line has shipped over 3,000,000 units. The four-year-old product development team is a success story. Collectively, the team has more than 30+ years of experience and contributed to more than 40 software products.
Bill Kerl is the Project Manager for Gaming Futures. He believes that the company is well-positioned to serve as a valuable resource to companies in gaming who are looking for cost-effective solutions to implement a gaming design project that meets their projected completion dates. The production team’s ability to work efficiently and without wasting effort is one of the biggest obstacles. Gaming Futures has a history of successfully completing its projects on time and within budget.
The company is currently in the process of acquiring the following contracts:
Clear Mountain Productions
Weaver Farm, Inc.
Notice: Windows(r), PlayStation2R, PS2R), Xbox2R), Xbox2R), Xbox(r), Pocket PC(1), and Game Boy (r) are trademarks of respective corporations.
1.1 Objectives
The following are the Gaming Futures’#8217 objectives:
First year of operation: Sales goal of $200,000
To build a client base of 40 companies
During the second year, increase sales by 15%
1.2 Mission
Gaming Futures strives to be the best in the industry by providing innovative, high-quality products and services to the interactive entertainment business.
Advocates For Legal Equal Access is an independent public interest law firm providing civil rights legal representation for Portland citizens. Advocates’ provides legal aid to those that cannot afford it and those that are not serviced through other organizations. America is litigious by nature. Attorneys are required to enforce and assert legal rights. This isn’t a problem for people who have money. However, it can be a problem for those without. Civil rights are often compromised. Advocates of Legal Equal Access will reverse the trend by offering legal help to those who could not afford it.
Advocates for Legal Equal Access was founded by Al Rand and is led by him. Al Rand will use his marketing and networking skills to increase visibility and raise donations for the organization. Advocates For Legal Equal Access will depend on law firms and corporate donations as well as pro bono contributions from other attorneys. Advocates for Legal Equal Access is funded by Al’s donation of time, money and other donations.
1.1 Objectives
These are the objectives for the first three year of operation:
To create a service-based organization whose primary goal is to exceed customer’s expectations.
To serve the Portland community with legal representation for societal members who could not otherwise afford representation.
To increase donations by 20% each year.
1.2 Mission
Advocates of Legal Equal Access’s mission is to provide legal assistance for civil rights issues to Portland’s indigent. We exist to maintain and attract customers. If we follow this maxim, all else will fall into place. Our services will meet or exceed customer expectations.
The City of Coral Springs, Florida will be home to the Athletic Shoes Headquarters at Pine Ridge Square’s Athlete’s Feet store.
There are 29,000 children in school, and over 11,000 of them participate in the 16 structured athletic programs. There are 27 schools, with varying degrees of athletic programs, within three miles of the proposed location.
Within three miles from the center are 57,000 people between the agess of 20-54 years old. This is Florida’s premier age for running. There were 250 runners from Parkland, Coconut Creek and Coral Springs participating in January’s Walt Disney Marathon & Half Marathon. This is just one example the number of runners who live in the community. Coral Springs has no shops that stock a wide range of running shoes for serious runners.
The Athlete’s Feet will be focusing on these market segments. These primary customers will attract the remainder of those who are in need of athletic footwear to us.
The store will be located at the intersection of University Drive and Wiles Road. Fresh Market and Blockbuster Video were the co-tenants. They also own Blockbuster Video and Play It Again Sports. ft. daycare center, a children’s and young men’s specialty clothing store, a learning center, four restaurants, and several other youth-oriented businesses. At the same intersection are: Kmart, Steinmart, Winn Dixie, McDonald’s, Wendy’s, three banks, six additional restaurants, and three gas stations. This intersection has approximately 400,000 square feet of retail space. University Drive is being extended northward through Boca Raton. Wiles Road will continue east, through Coconut Creek. It is home to approximately 55,000 cars daily.
Coral Springs has little competition. There are several “Mall” stores that sell fashion and athletic footwear. They offer limited service and virtually no technical knowledge or expertise for running shoes. They are also unable to capture the “sports-specific” footwear like football, baseball or other cleats or accessories.
The Athlete’#8217’s Foot will become a franchisee of The Athlete’#8217’s Foot, Inc., which is recognized as the leader in franchising athletic footwear. The Athlete’’s Foot operates over 700 franchised and owned stores in 33 different countries. The Athlete’s foot franchise program offers a wide range of support services, including:
Access to special vendor discounts including; Nike, Reebok, Fila, New Balance, Adidas, Converse, Brooks, etc.
Expert advice and assistance with real estate selection and negotiations
Proven store design and fixturing.
Planned merchandising system and assortment direction. Coordinated inventory control.
Seminars and workshops provide comprehensive training in all aspects the business of athletic shoes.
Continued support through video, monthly publication, regional meetings, and network with co-franchise
Assistance with the local advertising campaign and participation in the National Advertising Program
These are the most advanced programs for Research and Development and Fit Technicians.
1.1 Objectives
The primary objectives of the business plan for The Athlete’s Foot are outlined below.
To make The Athlete’s Feet the leading athletic footwear retailer by providing knowledgeable and professional customer services. Customer service will be measured through repeat business (our goal is that 50% of our customers will return within 6 months for an additional purchase) and multiple sales (our goal is that 30% of our non-running and 60% of our running shoe sales are accompanied by an additional purchase).
To be an active supporter and participant of the Coral Springs Athletic Community. To develop a youth running club and adult running group to promote healthy living and exercise. We aim to have 150 members of the running club by the end the 18th month.
To achieve a 33% increase in sales year two and maintain a minimum annual increase of 15% thereafter.
1.2 Mission
The Athlete’′
s Foot is a boutique that sells true athletic footwear. The store will be specializing in children’s sports shoes. It also stocks a variety of men’s, women’s, and kids’ running shoes. Our staff will be able to offer advice on the most appropriate style and fit of athletic shoes for each customer. This store will be the city’s only full-service sporting footwear store, offering knowledgeable sales assistance and high quality products.
Our goal is be the home base for all Coral Springs athletes. Coral Springs boasts one of the most advanced and sophisticated community athletic programs in America. The proposed store is within three-miles of approximately 29,000 school-aged kids.
We believe that in order to reach our headquarters position we must be visible to the athletic community through sponsorships, seminars and team and league promotions, as well as the development of a running program for the community.
Rock climbing has become mainstream in recent years. Rock climbing is becoming more popular every year. Igneous Rock Gym will capitalize on this rapid growth to become the only climbing gym Igneous.
According to census.gov, the greater Igneous metropolitan area has a population in excess of 350,000 people. People in nearly all demographics can and do climb; therefore, it is realistic to use this figure as a starting point for the potential climbing customer market. Indoor climbing will appeal to the broadest possible audience to ensure Igneous Rock Gym’s success. Here are some ways to do this:
With properly trained staff, creating a safe environment.
Facilitating the fitness group.
Encouraging and providing instruction to new climbers.
It is essential to ensure that your ‘#8216’fun factor is high for word of mouth marketing.
More and more Americans are looking to pay for experiences rather than just products. Igneous Rock Gym wants to give each customer an experience that will inspire them to keep coming back.
Igneous Rock Gym will operate as a Limited Liability Company. All start-up funding will come from the owners Micah Quartz & Cole Granite. Quartz and Granite provide unique skills for the company. They have over ten year experience in the building industry and are experts in design and construction.
Climbing machines have high initial costs but are very affordable once they are established. Igneous Rock Gym will make strong profits its first year of operation because of these high margins. The company will make just over $250,000 in sales the first year, and it will have a high net profit to sales ratio. Profits are expected increase over the next two fiscal year. These projections are based on a modest annual growth in sales. The profits would be even greater if 10% growth was applied to the fitness industry.
1.1 Mission
Igneous Rock Gym’s mission is to provide patrons of all ages a fun, safe environment in which to exercise, socialize, and gain new climbing skills. Because they are focused on these basic qualities, friendly and knowledgeable staff can create an environment that welcomes both the novice climber as well as the more experienced climber.
1.2 Objectives
Igneous Rock Gym aims to achieve three goals:
The first twelve months saw sales exceeding $250,000.
Sales growth of at least 8% in the second and third years of operation.
Become the primary center for indoor climbing in the greater Igneous metropolitan area.
1.3 Keys to Success
Four key factors are essential for the success of any climbing gym:
Friendly, happy staff that creates an inclusive environment.
Skilled route setters who take pride on their creations.
Bottlieb Innovations, Inc. is a start up company that produces a product that will change the landscape of land assessment. Bottlieb’s Digital Geographer product, which uses patented technology to calculate the area of a walked circumference, is simple.
The marketing and financial strategies presented in this plan serve as a set of guidelines for management as the start-up company enters its first year of production. The plan employs the most conservative numbers and projections.
The Company
Bottlieb Innovations, Inc. is located in an industrial district of Escondido, CA. The approximately 1,500 square-foot, freeway-close facility includes office, workshop, and assembly space, as well as ample parking.
George S. Bottlieb (president and CEO) is responsible product design, sales, marketing, and overall business management. Jay Rosenburg Jr. is the vice president and shares responsibility for business management. He focuses on marketing, finance, and operations. Due to the small size of the company, both the president as well as the VP will initially need focus on tasks like product assembly, packaging, order process, and shipping. Other management personnel will be added as the company grows. To eliminate overhead and benefits, production personnel will initially be hired from temporary employment agencies.
The company will create a highly competitive bonus plan linked to exceptional company performance. The bonus plan, coupled with the opportunity to work for a company that has such tremendous growth potential, should help attract and retain key personnel.
The Product
The company has already developed and is in the process of manufacturing the Digital Geographer. This device will quickly calculate the area of a walk perimeter. The Digital Geographer has very few components so its manufacturing is expected to take little time.
There are no comparisons between Bottlieb’s Digital Geographer’s functionality and distance wheels from other manufacturers. The Digital Geographer makes complex area measurements simple. It used to require multiple measurements, extensive estimations and complicated geometric calculations. The Digital Geographer now requires you to be able to simply walk and push a button. The importance of accurate area measurement is well known by contractors. Better knowing the scope of a job can help to eliminate the costs associated with underestimating in a competitive market.
Bottlieb Innovations, Inc. manufactures its own products, and uses local vendors to provide materials and services. Bottlieb Innovations, Inc. owns molds that can be used to make plastic components like the wheel or encoder box.
Plans for a DG-3000 follow-on product are already in motion. The DG-3000 will use two wheels and a differential-based system, instead of an electronic compass, for determining directional changes. Bottlieb Innovations is currently developing future products. These will include software interfaces as well as future versions of the DG-3000, which could use a Global Positioning Satellite System (GPS).
Market
Analyses have shown that measuring wheels generate an average of $100M in global sales each year, with an average price of $50 (U.S. Dollars). This implies that approximately two million distance wheels are sold annually worldwide. Bottlieb Innovations projects that approximately one-third the market’s demand is due to customers needing to calculate area and distance, rather than distance measurement. If this estimate is correct, there may be demand for 600,000.+ units per annum in the area measurement segment.
If Bottlieb Innovations can capture 1% of this segment, the company will sell 6,000 units per year. The market’s potential is strong as long as customers are willing to change their buying habits and recognize the digital geographer’s superiority.
There are three major market segments in the distance-wheel industry:
Construction, including engineering and small scale surveying.
Agricultural, large-scale surveying.
Niche.
Bottlieb Innovations targets current buyers between 10″ and 18″
Distance wheels are used in construction, surveying, and small-scale appraising industries. The Digital Geographer is targeted to buyers who use their digital distance wheels for measuring area. The majority of Bottlieb’s initial sales will be directly to customers in California’s fast-growing construction industry, but the company plans to swiftly expand its domestic and worldwide sales.
Bottlieb’, who invented the Digital Geographer, has no direct competitors. However, Bottlieb expects to sell the Digital Geographer to a significant portion of the current distance wheel market. Bottlieb can be considered one of the competitors in the current distance market: Rollertape. Measure Man. TruMeasure. Rollersure.
Distributors are the most common channel for distance wheel sellers. Some of the larger wheels are sold through agricultural supply distributors. Distributors manage product placement issues, as well the customer relations issues. Distance wheels are also sold at large retail home improvement chains (e.g. Home Depot
It is difficult to predict future growth in the measuring wheel industry due to the many privately-owned companies operating in it. Although worldwide growth in construction is a strong indicator that the market is growing, Bottlieb Innovations does not necessarily anticipate a unit sales growth in the measuring wheel industry over the next few years because it expects to gain market share from the existing market. Bottlieb’s growth depends less on the total market size expanding than it is on generating excitement and interest for the Digital Geographer.
Bottlieb expects direct advertising and product reputation to help increase market demand across the state, region, nation, and country over the next five years. Bottlieb Innovations is likely to be successful in domestic sales and have favorable Web-based sales.
Financial ProjectionsBottlieb Innovations’ sales forecast assumes constant, non-seasonal growth and an average revenue of $425 per unit. The Digital Geographer’s price will be driven by volume and the significant discounts our suppliers receive for higher volumes. If sales volume rises, it is possible to lower the price. We will not let the price drop to reduce our profit margin.
It is not possible to predict the exact number of customers who will pay for the Digital Geographer. We expect to increase production to 100 units per monthly within the first 12 months. If demand for the product turns out to be greater than expected, the facility in Escondido is capable of producing up to 500 units per month. The company is expecting to earn huge profits by Year 2.
1.1 Objectives
Bottlieb’, the management of the company, aims to make it profitable within a year of production starting. This will be in the early third quarter of Year 1. As production capacity increases, it can be quickly increased. If there is enough demand, it could be increased to 500 units per month at the existing facility.
Management’s challenge is to generate enough interest for the product in local and regional distance-wheel markets to reach sales of 100 units per month by the last month of Year1. This will ensure that the profitability goal has been met and will allow for further expansion to national and international markets.
1.2 Mission
Bottlieb Innovations is driven to ‘#8220;through constant innovation and creativity to extend the overwhelming potential of technology to practical and accurate, time-saving devices which enable increases in customer productivity. Bottlieb’s management believes this combination is essential to invent, market and produce breakthrough products.
Although the Digital Geographer is Bottlieb Innovations’ first and only product, the founder and management are constantly evaluating the market feasibility of a wide range of breakthrough product ideas.
The expected revenues from the Digital Geographer product can be used to improve future iterations, as well to fund future research and development in related fields.
1.3 Keys To Success
Bottlieb’s Digital Geographer product is revolutionary and creates a new segmented market. Bottlieb’ s management has focused on existing distance-wheel buyers. This means that they need to convince those customers of the Digital Geographer’’s value.
Quality products must be of exceptional quality as users’ experiences as well as word-of mouth advertising will drive the company’s reputation.
Accurate production planning, cost controlling, and accurate budgeting are needed to ensure the financial health of the business.
The temptation to concentrate only on growth, while neglecting profitability, must be avoided.
