Betcher Chiropractic, an Oregon L.L.C. Tarri Betcher is majority owner. Betcher Chiropractic, a start-up company, will be profitable within the second year.
The Market
Over the last few years, chiropractic medicine has seen a rise in demand. This is due to increasing acceptance by insurance policies and published research that shows the effectiveness for patients. Betcher Chiropractic has identified two distinct customer segments: individuals ages 45-65 and individuals ages 20-44.
Services
Chiropractors diagnose and treat patients whose health problems are associated with the body’s muscular, nervous, and skeletal systems, especially the spine. Interference with these systems can cause impairments in normal functioning and decrease resistance to disease, according to chiropractors. The chiropractors also believe that vertebral or spinal dysfunction can affect important body functions through affecting the nervous systems and the skeletal imbalance via joint or articular dysfunction.
This holistic approach to health care by this chiropractor emphasizes the patient’s overall well-being and health. Betcher Chiropractic understands that many factors can impact one’s health, including diet, exercise, rest, environment, genetics, and other personal factors. Betcher Chiropractic provides natural, drugless, nonsurgical health treatments, relying on the bodies inherent recuperative functions.
Competitive Edge
Betcher Chiropractic focuses on each patient according to the holistic philosophy of individualism, holistic medicine. Most wellness issues are affected by multiple systems that work together. It is important to treat them accordingly. Success is achieved by addressing and managing the problems that prompted the patient to visit the doctor.
1.1 Objectives
- To create a facility for health care that meets or exceeds the patient’s expectations. As a feedback mechanism, patient surveys will be used to track this.
- To increase the client base by at most 25% each year.
- To set up a business which can survive off its own cash within 20 months of operation.
- To establish a solid referral and repeat client base.
1.2 Mission
Betcher Chiropractic is a chiropractor whose mission it is to maintain and attract clients. They offer the best individualized, professional care and promote the well-being and quality of life for all patients.
1.3 Keys to Success
1. Patients with physical limitations may find it difficult to get around and there is ample parking.
2. Environment: Provide a relaxed and professional environment.
3. Convenience: offering patients extended business hours.
4. Reputation: establishing an excellent reputation within the community.
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