The Nightclub, a high-energy nightclub and dance club, will be in Waldport, YourState. Through exceptional service, we aim to stay one step ahead of our competitors. We want our guests to have more enjoyment during their leisure times. We will have the highest ratio of video and electronic equipment per square footage in the region. It will be easy to create a sense that everyone feels #8216 connected, despite the simple theme. Our motto is “happy, enthusiastic employees make happy guests”.
The main objectives for the development and operation of this new venue include:
Make the most of this great location opportunity by committing to the Town Square development quickly.
The venue will be officially launched with a grand opening in the summer of year 1.
To control costs, operations, and cash flows with diligent management and automated control.
To maintain a food price below 33% percent of food revenue.
To keep total beverage costs below 25% of beverage revenue.
To exceed $3 million in annual sales by the fourth year of plan implementation.
The keys to success when achieving our goals include:
Give exceptional service that makes a lasting impression.
Consistent entertainment atmosphere and product quality.
Assisting in the management of cash flow, internal finances and other financial matters to encourage capital growth.
The concept of E3 Playhouse (E3) is to provide an entertainment, education, and restaurant venue in downtown Santa Cruz. It will offer live entertainment, a restaurant, community-based classes in music and the arts, a retail component with arts-based merchandise and rental services for Santa Cruz.
E3 Playhouse, which is in a startup position, has a starting date of July 2004. The business plan’s purpose is to estimate the start-up and ongoing cost, identify revenue streams, forecast net cashflow and profits. The company anticipates leasing venue space in June 2004, with a three-month buildout. We expect to open our doors to the public by mid-September. The company has a fiscal year that runs from July to June.
The company CEO is Michael Horne. Michael has extensive experience managing live entertainment venues in the Santa Cruz area, having successfully owned and operated a similar venue for six years. Wes Anthony is the owner of the management team. Wes Anthony is an experienced musician and educator who is uniquely qualified in developing entertainment and education venues.
The nightclub and bar industry is shifting toward a more entertainment-oriented concept. These venues offer guests a lively place to meet and mingle as well as an opportunity to take part in entertainment via interactive contests, theme nights and other events. We intend to heavily utilize entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible.
The 6,600 sq. ft. complex will be home to the company’s corporate business offices. 200 to 400 people will be able to use the dance club and bar. Santa Cruz’s best entertainment venue, the venue will have state-of-the art audio, lighting and video systems. The venue will have a clean, open appearance that is pleasing to customers. The demographics are favorable with little competition from other venues and bars that specialize in dance music.
E3 will generate revenues through seven revenue streams that include products and services of the company.
Member Fees
Courses
Food and Beverage
Gate/Entertainment
Retail Merchandise
Arcade
Venue Booking
The management of seven different revenue streams involves maximizing each individual area’s performance before moving on to the next. Food/Beverage and Gate/Entertainment will provide the best stable revenue streams.
The venue appeals to four major market segments:
Young Professionals
College Students
Tourists and Business Travelers
Senior Citizens
The E3 Playhouse’s Santa Cruz location in the heart of downtown and its low competition are all major factors that will ensure the success of this venture. The proposed venue will provide a local solution to the lack of social atmosphere and live entertainment venues in the region.
This business plan will estimate startup and ongoing costs, identify revenue streams, and forecast net cashflow and profits. Initial start-up and operating capital of $190,260 is provided as paid-in capital by owner Wes Anthony.
The total investment for the owner is $190,000. We anticipate a start-up date of July 2004, with several months build-out of an appropriate leased space. A grand opening is scheduled for September 2004. Our targeted break-even month is July 2005, with an estimated monthly revenue break-even at $66,395, a per-unit variable cost of 60%, and fixed monthly costs of $26,558.
Due to start-up expenses, the total net profit for our first fiscal year is negative at $161,000 Our second year forecast predicts a positive net income of around $122,400. It will rise to $129,000. Our net cashflow for the first 12 months is $22,000. This figure will rise to $93,000 by year two and $81,700 by year three. We expect to end our first year with a cash balance totaling $23,000. That amount will increase to $117,000 by year two and $198,000 by year three. We anticipate our accounting net worth at the end of our first year to be approximately negative ($10,000), increasing to a positive $62,000 in our second year and $142,000 in our third year.
The owner is aware that it is extremely risky to open an entertainment-based restaurant. Failure to succeed could result in the owner losing all his capital and costs. The owner may consider investing in partners if the venture is not adequately capitalized. The return-on investments will be reviewed by the owner to see if additional capital can be provided. In the event that net profitability cannot be attained, the owner will take sequential steps to exit the venture, as outlined in the Exit Strategy section of the Financial Plan.
1.1 Mission
E3 Playhouse’s purpose is to provide entertainment and community education for Santa Cruz residents. E3 Playhouse will offer unique entertainment and be affordable to all.
The purpose of E3 Playhouse is to provide the residents of Santa Cruz County, and beyond, with quality entertainment in an enjoyable, pleasant atmosphere. It will offer a place for social interaction, dancing, games, education classes and special events. The focus is on “Live” dance music including Salsa and Swing as well as R&B and Americana. The casual dining ambiance, quality of the food, and excellent service will ensure a large, loyal following of customers. There will be a beer and wine bar as well as live entertainment and an arcade.
1.2 Keys to Success
Three keys are key to success at the E3 Playhouse venue
Where? The E3 Playhouse’s strategic location will maximize the revenue from live entertainment customers. Santa Cruz will host this showcase. This is a perfect location for entertainment, community education, or a restaurant that features live music.
Low Operating costE3 playhouse will be managed to ensure maximum net profits and maintain targeted operating ratios. E3 Playhouse management plans to keep construction costs as low as possible for initial construction, and build out. The venue will be located in a leased building. All operating expenses will be kept to a minimum, with cost of sales and margins reviewed on a monthly basis. Cost of sales is targeted at 40%.
E3 Playhouse will offer entertainment, community education classes, a full service restaurant/nightclub, a arcade area, retail merchandise area and venue rental services. The objective will be to maximize the revenue per visitor and extend each visitor’s time spent at the venue.
1.3 Objectives
The purpose of this business plan is to estimate start-up and ongoing costs; identify revenue streams; and forecast net cash flow and profits. The owner will fund the venture with his or her paid-in capital.
E3 Playhouse will provide entertainment, education, and a restaurant venue in downtown Santa Cruz. The facility will include a live entertainment venue, a restaurant, and community-based classes and workshops in music and the art. There will also be a retail section that offers arts-based merchandise. It will also offer rental services for Santa Cruz. These are the objectives:
Remodel a leased space and launch the venue within a $40,000 start-up budget, and an infusion of capital of $150,000 in the first month. After three months of leasing the space, the venue will be open. Leases are expected to begin in June 2004.
Reach a first-year sales goal of $427,757 and second-year goal of $1,222,164. Annual growth is targeted at a conservative 7% for the third year.
It’s not all the lights. It’s the people. It’s the people!
It is the FUN! Successful nightclubs are based on an accurate understanding of the core customers.
Solution
The spot will provide a nightclub atmosphere that meets the needs and changing tastes of our core customers. college-age women. If the women come, the men will follow. We must continually improve our response time to customers’s entertainment needs in order to reach this goal.
Market
The Spot will focus on college-age women who are looking for a high energy, fun nightclub environment to socialize and dance. While we are also focusing on college age men, it has been our observation to the contrary that the club scene depends on where women choose spend their money. There are currently no bars in the area that cater to this customer segment. This is also true for the area surrounding the university which we believe will attract new customers.
Competiton
The current competition is not the point. We have changed the focus of competition so that we can attract women to our club. The way things work is going to work in our favour if we do.
We can carry out competitive analysis for due diligence. It doesn’t affect our plan.
Why Us
Spot’s mission is to provide a nightclub environment that meets the needs and desires of its core customers. college-age women. The men will come if the women are there. To achieve this goal we must continuously improve our responses to customers’ entertainment needs.
Expectations
Forecast
Our forecast is clearly too profitable, for now. We will be doing annual reviews and we expect to have to revise expense budgets upward over time.
Financial Highlights by Year
Finance is required
Each of the principals will invest $70K. This totals $210K in owner investment.
Robert Shaw – $70,000
Jill Morse : $70,000
Sheila Thompson : $70,000
We will also need a line of credit to get through early months of negative balances.
EbonySun will be the largest entertainment complex in the Gotham/Metropolis region. Mr. Clubb is the owner of 12 Gotham nightclubs and casinos. His extensive experience will help him launch the next all in one party place. EbonySun’s 400,000 square foot venue will allow people to have fun in a different way. There are 10 distinct themes of nightclub rooms that EbonySun offers. The facility can hold between 10,000 and 17,000 people on any given night. The goal is to provide a unique nightlife experience for all adults aged 21-40 living in the Gotham/Metropolis area. The facility will include 4 restaurants featuring different themes, 10 themed club rooms, 10 individual offices and training and conference spaces, as well 2 VIP rooms. It also includes a large sports center complex that can entertain all types of people from the area’s colleges and businesses.
The entertainment area will feature a unique outside swimming pool that features waterfalls and mountains. There will be parking for up to 50,000 people, as well as 4 landing areas for helicopters. This is ideal for high-profile business executives. This unique entertainment location is convenient to 150 universities and colleges making it more attractive to college students.
EbonySun Entertainment resort will hold live concerts. It will have different themed club areas with entertainments such as South America’’s wildest party, the world’’s largest dance floors and water bars, Oxygen bars. New Orleans entertainment theme, 60’’s and 70’’s music entertainment, rooms featuring galaxy themes, country dancing central, rock and hip-hop floors, Broadway themes, and others. The Sports Center boasts 100 TV stations that will show different sports events, and more than 200 gaming devices.
The goal is to provide a unique nightlife entertainment resort unlike any that exists anywhere in the U.S. at this time. The EbonySun Entertainment Resort can attract and serve 8,000,000 people in the Greater Gotham/Metropolis.
To fund construction of the facility, and support its cash reserves during the first year, we are seeking $7.96 Million in equity financing. In addition to an equity stake in the company, investors will receive dividends up to three times their initial investment starting in the third year. This entertainment resort business plan was created to assist in the establishment of the venture, as well as seeking investment. You can find details on the investment opportunity in the financial topics.
Objectives
BigBank Corp management identified a need for a unique Nightlife entertainment resort in Gotham/Metropolis. With its proximity to hundreds of colleges, the resort will generate good revenues through entertainment. EbonySun’s goal is to create a nightclub with multi-national themes and sports and dining options to provide unique entertainment for Gotham college students and business executives.
Make your mark as a leader for Nightlife Entertainment. Make your facility unique by offering 10 different themes, multilever bars, live concert, multi-leverbars, various national themed rooms, huge dance floor, VIP luxury entertainment, etc.
Grab the opportunity to capitalize on a great location that has no rivals at large scale
By diligent management, you can maintain tight control over costs, operations, and cash flow.
Create happy customers by providing a unique customer experience
Mission
EbonySun Entertainment Resort has a unique experience that provides nightlife entertainment. We offer high quality entertainment in a wide variety of themed nightclub rooms. Offer space for wildest dance and party events. People can enjoy a wide range of high-quality food options. Provide highest quality customer service through highly trained staff. Our goal is to be a step ahead of the competition. We want customers to have more enjoyment in their leisure times. Unique multi-national food options in top-class theme-based nightlife entertainment venues. We want to be the US’s leader in nightlife entertainment.
Keys for Success
Here are the keys to success in achieving your goals:
Service of the highest quality
Management of finances to increase profits by reducing operating expenses
Experienced management.
Creating a unique entertainment effect. Increase the number of repeat customers
Targeted Marketing using various advertising channels. Barriers to entry due to uniqueness of facility.
Securing financing
Maintaining and growing its referral networks to generate new and repeat sales.
