Pie in the Sky Wi-Fi is an Oregon-based corporation that specializes in the setup, delivery, marketing and maintenance of secure wireless communications (Wi-Fi) for individuals, businesses & entire communities. Pie in the Sky Wi Fi offers customized, ground-up data and VoIP installation and delivery in metropolitan areas.
Wi-Fi is quickly becoming the standard in the delivery of Internet connectivity throughout many organizations, government agencies and businesses. Pie in the Sky Wi-Fi, Inc. provides secure Wi-Fi services to residential and commercial property owners, and traditional Internet service providers who want to improve their current offerings. Pie in the Sky WiFi’s main focus is to provide full support and installation of wireless networks for building owners and municipalities. Pie in the Sky Wi-Fi supplies wholesale services to businesses seeking to improve the competitiveness of their business properties and towns.
Wireless (WiFi), which has a large potential for installation and ongoing management, has grown significantly in the past year. It is expected that it will continue to grow at a steady rate of not less than 50% per annum. Pie in the Sky WiFi expects the overall industry segment to reach $2 billion annually in the fourth year. The Wi-Fi industry as a whole is on track to become a $190.8 billion powerhouse. This year is the beginning of a paradigm shift in how Internet services, hardware and security are all delivered to users throughout the world. Pie in the Sky Wi-Fi has an opportunity to be one of the first movers in this rapidly growing market. Because of the fragmented nature of the market in its current state, the threat from potential competitors is not necessarily a bad thing. Additional competitors in the market will help to increase industry awareness and drive overall sales within the industry. There is a great opportunity in this sector. Pie in the Sky wi-Fi is aggressively distributing its services to all areas of demand, taking advantage of the immediate opportunity to establish a presence in this new market. Pie in the Sky WiFi’s innovative sales strategy and install manager strategy will allow the company access to all potential opportunities, regardless where they are located. We believe that market consolidation and the opportunity for a ‘#8220gold-rush’ will occur by year 4.
Management aims to position Pie in the Sky Wi-Fi as a target for market consolidators looking to gain market shares and build a bigger national network by the end. Pie in the Sky WiFi will be in a strong position to sell the business if the business plan has been executed according to schedule and all milestones have been met. The most likely aggregators will be the larger telecom, cable or electrical companies currently looking at providing these services via public “Hot Spots” or through cellular networks. The market will see many new companies enter it over the next four year, including those cellular and telecom companies. The market focus of Pie in the Sky Wi Fi allows for many small and large competitors. Pie in the Sky Wi-Fi plans to sell the company for $20 million as a going concern, based on the pro-forma Income Statement and the estimated Balance Sheet.
1.1 Objectives
- Over $500,000 in sales the first year
- 3 Year increase in contracted sales force from 30 to 30
- In the year 3, net worth exceeds $2,000,000
1.2 Mission
Our customers will find it much easier and cheaper to use Pie in the Sky Wi-Fi. We will lower the cost of installation, make it portable, and offer high-quality customer service. We will offer investors a ground-level gateway to the next major technology trend. This will result in high value returns for our investors when we sell the company to a market consolidator at the end.
1.3 Keys to Success
- Management’s skill combination: business, sales, technology, and branding expertise
- First-mover advantage in an emerging market
- Comprehensive database of installers, keeping track performance and skill levels