Satellite Communications Business Plan


Satellite Communications Business Plan



Introduction

Blue Sky Satellite Communications CC (Blue Sky), is a provider of satellite services and communications solutions in Africa. Its operations are based in South Africa. The company offers both terminals and satellite phones, as well as airtime packages that can be customized to meet the needs of each client.

Blue Sky Satellite Communications will achieve the following goals by focusing on its strengths and its key customers and the underlying values that they need.

This business plan is the key to success. It renews our vision and strategic focus of adding value to our target market segments: the corporate business and high-end home office users, in our horizontal market. It also contains a step by step plan to increase our sales, gross profit, and profitability.


The Company

In 1996, Pedro M G Camacho started “Hyper Parts Com Division” after purchasing a satellite phone from COMSAT. He was so impressed with its abilities and potential that he decided to start his own satellite communications company. The firm was renamed Blue Sky Satellite Communications in 1998. It has been in legal trade for two years and continues to grow. Pedro saw Inmarsat a niche marketplace and reacted well. VSAT is the next logical step for the development in the satellite communications sector.

Blue Sky Satellite Communications was founded on the belief that management of satellite technology will be the most important step towards communication since the invention the telephone. We have been positioned at the forefront of Africa’s most disconnected continent, Africa, as a service provider for Inmarsat/VSAT services. Our goal is to establish as many connections in Africa as possible in the shortest time. This can only be done by partnering local telecommunications firms, private or state-run.

We will concentrate on the following keys for success in order to realize our goals: increase Inmarsat Airtime usage; develop the VSAT Market, increase marketing efforts in Africa; outsource quality services; introduce better value-added to the end user; and maintain and grow customer services.

Blue Sky Satellite Communications can be found in Bedfordview (South Africa). It is located just 15 minutes drive from Johanessburg International Airport.

The company currently has 4 employees, with 1 director. The company intends to grow the company by at least 20 employees in the near future. Sales personnel, customer service which is available 24-7 and technical support will all be added. Marketing and promotions are outsourced to specialized firms.

Our product is sourced from various Land Earth Stations as well as different equipment manufacturers. In most cases, our relationship is direct with the manufacturer.


The Market

Our products have been a hot commodity due to increased internet usage for sending and receiving information. We expect broadband to continue to grow exponentially. More people and companies will invest in faster communications systems to increase productivity and improve their bottom lines.

The satellite services market is worth an estimated $12 billion in Year 1 for the African and Middle east markets, and there is a projected growth of 20% per year. Blue Sky hopes to tap into this market and will be able capture a 10%-20% market share.

The projected market growth for the Telecom’s industry has been one of the most highlighted aspects of new business in the marketplace today. With the coming of age of the new broadband services and the privatization of many Telecom companies (which were previously run by the government), we see that growth is going to far surpass any projection that has been made in the past.

Two types of hardware will be available to our customers so that they can become more productive. Inmarsat products, such as the Mini-M Sat Phone and the M4 Global Area Network terminal, are poised to maintain a growth pattern over the next 24 months. Re-launches of Iridium products will have a similar impact.

the market, and we are in good position to take advantage of this opportunity. The VSAT market has just appeared last year, and the sentiment is that it will grow even further in Year 1 and Year 2.

Blue Sky has many local competitors. We have a number of local competitors that we can rely on to provide better customer service. We learn from their mistakes, and have kept a good relationship with them.These companies are : African Satellite Corporation, Pertec International, Grintek Telecom, and Station Africa. Blue Sky has spent a lot of time focusing on the future trends within the industry in order compete effectively with these companies. This will allow it to position itself to be the market leader in this sector. These are some of the most important trends:

All customers need to be given maximum attention by strong customer support in order to keep their recurring monthly income high. Many of the quick service solutions will be provided by the customer service center or the Internet interactive chat.

The most obvious and important trend in the market is declining prices. This has been true over the years, but it seems that this trend is accelerating. We see major suppliers and manufacturers putting together systems of incredible specifications, with more power, speed, and bandwidth.

Another trend is growing connectivity. Everyone wants to connect to the Internet. Every small business needs a LAN. Many small offices want their network connected to the Internet. Blue Sky must offer customized service plans with all features and at a low price.

The company is focusing on the small and large businesses that need a wide variety of services packages that have lower costs per airtime than other competitors.


Strategy Implementation

  1. Blue Sky focuses on customer service and support. We will keep in touch with our clients on a regular basis to provide important information about the service or product that has been delivered.
  2. Our goal is to establish a long-term relationship. Recurring income is our aim. We need to keep as many customers as possible. This means that we have to have constant contact with our clients. To keep our clients informed about all the happenings in the market, we send out emails and newsletters.
  3. Blue Sky can be successful by focusing on certain markets. As we have been in the business for many years, we understand the constant changes in requirements, and, due to a lean management structure, we are able to make the required decisions on new markets rather quickly and efficiently. This then lends itself to have the necessary focus on the market segment as its’ needs change.
  4. Stand out from the rest. We aim to be Africa’s most trusted provider of satellite services. We will provide rural telephony, pre-paid services, and be involved in education for our users. We will keep our promises and do everything we can to help those in need.


Financial Projections

The company expects to earn $62.2 million by year three with a gross margin of 31.7%. Controlled SG&A costs will create a very strong net margin. In order to be able to reach Africa’s regional markets, the company will invest $6.2 Million in additional long-term assets.

1.1 Mission

Blue Sky Satellite Communications was founded on the belief that management of satellite technology will be the most important step towards communication since the invention the telephone. As an Inmarsat service provider and VSAT service provider, we are at the forefront in Africa, which is the most disconnected continent in the world. Our goal is to create as many links in Africa in the shortest space of time. This can be done by partnering with local telecommunications companies, whether they are private or public. In so doing, we can offer all our customers the most legal route to high quality communication wherever they are.

Blue Sky Satellite Communications brings satellite communications down to Earth.

1.2 Keys to Success

  1. Inmarsat Airtime Usage:
  2. Expand the VSAT market.
  3. Africa marketing should be boosted.
  4. High-quality outsourcing services.
  • Provide better value-added service to the end user
  • Maintain and improve customer services.
  • 1.3 Objectives

    1. In the third year, sales grew to over $20 million
    2. Maintain a gross margin of at least 30% and increase it to the maximum level.
    3. Service, support, or training to be sold for $4 million by Year 2.
    4. Increase inventory turnover to six rotations next year, seven in the second year and eight in the third.

    Dry Cleaning – UK Only – Business Plan


    Dry Cleaning - UK Only - Business Plan


    Guildford Dry Cleaning Service is a sole trader, start-up enterprise, to be established in Guildford, Surrey. The company will offer laundry, dry cleaning, and garment alteration services, along with regular home pick up and delivery.

    The company will have a production plant, but no retail shopfront because we offer pick-up and deliver. We will still need delivery vans and customer service-trained drivers.

    Customers can choose to pay at the time of delivery or by credit card billing monthly. The Service will send statements to each contract customer, itemising service fees and the charge for the service to their credit cards for payment, at the end of each month.

    This new Guildford business offers door-to. dry cleaning, laundry, and an alteration service. This service may be convenient for working customers and they might want to give it a try. If they are satisfied with the service quality they are likely to become repeat customers. Customers who are loyal to the service become regular patrons. These customers will be more likely to recommend Guildford Dry Cleaning Service and their services to friends and coworkers. Guildford Dry Cleaning Service’s image will improve as more people use it. We will also gain more market share.

    The sales forecast will slowly increase over the next three years and include total sales of PS324,700. In the first year, we expect solid Net Profits. Sales and Net Profits in the third year are up significantly.

    1.1 Mission

    Dry cleaning, laundry and clothing alteration will be offered with free pickup and delivery to your home. Customers who work will appreciate our high-quality and convenient services.

    Success Keys 1.2

    1. Because the business is just entering its first year, a solid marketing strategy will be key to the company’s success.
    2. It is important to remember that the target customers have money and want to be provided with a high quality service; therefore they will only use this service if they are entirely satisfied.
    3. In order to ensure customers aren’t rushed at the end of a long day, it is essential that hours of operation are convenient.

    1.3 Objectives

    Guildford Dry Cleaning Service is committed to providing laundries and garment alteration services to Guildford customers.

    • Achieve a 30% market share within the first year
    • To achieve a total of PS324,000 in your first year of sales
    • Net Profits exceeding PS75,000.


    Nightclub Saloon Business Plan


    Nightclub Saloon Business Plan


    The Nightclub, a high-energy nightclub and dance club, will be in Waldport, YourState. Through exceptional service, we aim to stay one step ahead of our competitors. We want our guests to have more enjoyment during their leisure times. We will have the highest ratio of video and electronic equipment per square footage in the region. It will be easy to create a sense that everyone feels #8216 connected, despite the simple theme. Our motto is “happy, enthusiastic employees make happy guests”.

    The main objectives for the development and operation of this new venue include:

    • Make the most of this great location opportunity by committing to the Town Square development quickly.
    • The venue will be officially launched with a grand opening in the summer of year 1.
    • To control costs, operations, and cash flows with diligent management and automated control.
    • To maintain a food price below 33% percent of food revenue.
    • To keep total beverage costs below 25% of beverage revenue.
    • To exceed $3 million in annual sales by the fourth year of plan implementation.

    The keys to success when achieving our goals include:

    • Give exceptional service that makes a lasting impression.
    • Consistent entertainment atmosphere and product quality.
    • Assisting in the management of cash flow, internal finances and other financial matters to encourage capital growth.
    • Strict cost control at all times.


    Produce Farm Business Plan


    Produce Farm Business Plan


    Mixed Greens Salad Gardens, (MGSG), is a brand new company that caters to the unsatiated demand for high quality salad greens. A steady flow of customers is possible due to Eugene’s proximity. MGSG is a startup grower and distributor for exotic salad greens. MGSG is located near Blue River, Oregon. It serves the southern Willamette Valley. MGSG is a product-based firm whose goals are to exceed customer’s expectations, improve production efficiency by 10 percent per year, and, last but not least, develop a sustainable farming business that can sustain itself on cash flow.


    Products

    MGSG will sell a spring mix of salad field greens. These greens will include red leaf, radicchio mustard greens and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.

    The Market

    MGSG will target two distinct markets: individual customers and restaurants. Individual customers will purchase greens directly from MGSG at the Saturday and Tuesday Farmer’s markets. This segment is growing at 12% and has 12,000 potential customers. The second segment is local restaurants. This market, which has only 28 customers, is less popular but more in demand all year.


    Competitive Edge

    MGSG has two competitive edges that will help them maintain strong growth rates, increasing their market penetration. The first edge is quality. MGSG is proud of the high quality of their exotic salad greens. Greens that are not up to MGSG’s standards of quality will be rejected as they are not good enough and given to a not for profit food bank. MGSG’s second competitive edge is their flexibility. The entire farm has been set up to allow them to change crops or scale existing crops to meet demand. This is rare as most farms are unable change crops mid-year.

    Management

    Heidi Ponic is the MGSG’s leader. Heidi started her career in gardening while she worked at a greenhouse. Heidi began her career after college at a large grass seed firm. Heidi’s experience at the Willamette Seed Company was what made her determined to work in agriculture. Soon after her experience at Willamette Seed Company was over, she decided that Oregon State University’s Master Degree in Horticulture Program would be the best choice for her. Heidi received her Masters from Oregon State University, which gave her the skills and detail she needed to build her farm business.

    1.1 Objectives

    The following are the goals for the first 3 years of operation:

    1. To create a product-based company whose goal is to exceed customers’ expectations.
    2. Mixed Greens lettuce products must be used at least 20% in Eugene’s top restaurants as per local newspaper restaurant reviews.

    3. To increase efficiency by 10% per annum.
    4. To create a sustainable farm that is able to survive off its own cash flow.

    1.2 Mission

    Mixed Greens Salad Gardens’ mission is to supply the highest quality salad greens. Our mission is to retain and attract customers. Everything else will follow this principle. Our services will surpass the expectations of customers.


    Hookah Bar Business Plan


    Hookah Bar Business Plan


    Arz al-Lubnan Hookah Bar will be a new concept offering hookah to college-aged customers. Sayed Batroun (the business founders) will open the first bar in Trendytown. The company will generate revenue through sales of flavored cigarettes, non-alcoholic beverages, and appetizers. To open its first restaurant, the company needs angel investor funding.

    The business is expected to be profitable within its first two years of operation. This will be due to the strong sales. The third year of operation will see sales triple. High margin products will make the net profit respectable. A franchise sale to a chain or bars seeking to expand their market is an option for investors.

    Objectives

    Arz al-Lubnan Hookah Bar is launching its first lounge for hookah.

    1. To create a community for hookah smokers that contribute programming, events, culture ideas, and programming to Arz al-Lubnan HookahBar. The result was 50 events or programmes in its third season.

    2. To maintain a Facebook Fan page of 5,000 individuals by the end of its third year as a sign of its community.

    3. To be financially profitable in its second fiscal year by selling tobacco, food, or drinks.

    4. To create a franchise model for hookah bars.

    Mission

    Arz al-Lubnan Hookah Bar’s mission is to create a relaxed, stimulating and energetic environment where hookah smokers as well as new converts can meet. The environment will draw on elements of Middle Eastern culture as well as the culture of the local environment.

    Keys to Success

    Arz al-Lubnan’s Hookah Bar has the following keys to success:

    1. Create a comfortable environment

    2. Provide high quality tobacco, food, drinks, and hookah equipment

    3. Establish a loyal core following

    4. Expand the market for hookah smoking in the Trendytown vicinity

    5. Encourage customers to be active in creating their own culture at Arz al-Lubnan Hookah Bar


    Mopeds Rental Business Plan


    Mopeds Rental Business Plan


    A new and exciting business opportunity exists in Eugene, Oregon. University Mopeds will to rent mopeds to University of Oregon students, as well as anyone who would have a need for efficient, around-town transportation. This market is currently not covered by Eugene’s businesses.

    A student can have their own transportation for the school year, but it costs slightly more than a monthly cell phone bill. Mopeds are more cost-effective than cars and have lower fuel consumption. You can also insure these vehicles at a cost of $30-50 per year.

    The target market for this business would be the approximately 15,000 full-time students. Autzenfield is home to thousands of students who commute every day. Parking is difficult on campus and the bus has few options. This is where the economical moped comes into play.

    Many students do not have the disposable income that it takes to purchase a moped, but they are in a position to pay $50 per month to rent one. University Mopeds would buy used mopeds from $400 to $700 and lease them out. In less than one year, the average moped could be paid off.

    University Moped will attempt to reach 1% of full-time students in year one. This would equate to 150 mopeds rented. The 5-year growth rate should be no less than 15%.

    University Mopeds may be profitable in year 2. If they purchase a bike at an average price of $550 and rent it for ten months at $50/month, then that is likely to make them profitable.

    1.1 Objectives

    1. Rent 150 units in the first year.
    2. By year three, University Mopeds will be completely self-sufficient and financially viable.
    3. Rent at most 199 units by the end of year three, and 263 by year five (15% annual rate of growth).

    1.2 Mission

    University Mopeds is the first company to service students. University Mopeds clients can rent quality transport at a fair price. University Mopeds will also be a profitable business which will treat employees fairly and provide financially for its owners.

    1.3 Keys to Success

    1. Customer service excellence and quality.
    2. Affordable rental prices
    3. Reaching your target market
    4. Integrity in our customer service results in repeat customers


    Engineering Consulting Business Plan


    Engineering Consulting Business Plan


    StructureAll Ltd. will be a consulting firm that specializes on structural engineering services. To reduce startup costs, a home office will be set up in Yellowknife (NT) during the first year. The founder of the firm is a professional engineer with eighteen years of progressive and responsible experience.

    The founder, Philip Nolan, provided an initial investment towards start-up costs. Of this, more than half is required for start-up expenses while the balance is to to be placed in the company accounts as working capital.

    The firm will focus on providing visualization and 3D modeling services to our clients. State-of-the-art analysis and design tools will be an integral part of the business plan. Implementation of a quality control and assurance program will provide a focus for production work.

    1.1 Objectives

    1. In the first year, revenues were modest. However, they grew slowly over the next two.
    2. At the end the third year, the market value has reached 20%
    3. The third year of operation will see a significant increase in gross margin.

    1.2 Mission

    Our mission is to provide structural engineering services to clients in Canada’s North, for all types, starting from concept planning to completion. We have a highly skilled professional team that uses common sense and practical experience.

    1.3 Keys to Success

    1. Professional quality services delivered on time and within budget
    2. To gauge client performance, develop a follow up strategy.
    3. Implement and maintain a quality control and assurance policy.


    Database Software Business Plan


    Database Software Business Plan


    This plan provides investor information, including the basic strategic plan information needed to start and run JTB Integrated Technologies. JTB&#8217’s Integrated Technologies Division, a sub-corporation, of JTB Technologies, Inc., a major holding company. JTB Industrial Sales and JTB Products and Services are the other divisions. The three divisions will be closely integrated and share common staff. However, the following plan outlines the Integrated Technologies Division.

    JTB Integrated Technologies, Inc., a corporation created under the laws the commonwealth law of Louisiana, will be formed in February. The company’s main location will be in Richfield, Louisiana.

    JTB&#8217’s Integrated Technologies Division develops and supports a full range of P.C. based software applications. Additionally, JTB will develop and support ad-based Internet marketplaces, online magazines, custom-developed commercial websites, and other hosted business products tailored to the Industrial marketplace. The Integrated Technologies Division will create these applications by using JTB’s Industrial Sales and Industrial Products Divisions to test them and provide marketing referrals for live product demonstrations.

    These managers have been vendors for these companies for twenty years and have found a niche helping businesses with product presentations, customer management and job costing. The majority of businesses in this industry use different software and databases for managing internal vendor information and external customer request management. After our products are installed online, the pre-sales order processing and order processing will continue as usual. This will allow the businesses to make use of the applications to expand into new markets and sell their products and services through our distributor partners. Integrated businesses will now be able to offer products and/or services to their other partners. There are also opportunities for them participating in larger contracts. With high-end software and servers in place, these businesses can easily extend larger clients’ inventory, order tracking, and engineering information, filling in the gaps left by larger systems contracts. JTB&#8217’s Integrated Technologies Division will act as a support partner for the business applications.

    Mitchell R. Jeremy is responsible for overseeing product design and development as well as integration and company management. Rachel Jeremy is also part of this management team. The management team will also be supported by a team-oriented, customer-focused staff consisting of Mitchell R. Jeremy, Rachel Jeremy, and our in-house developers. Our in-house software application developers will create and manage our websites. JTB Integrated Technologies, Inc. retains the services of a CPA firm for professional company audits, tax preparation, payroll, and business consulting to assist with setting achievable long-term strategic goals.

    JTB Integrated Technologies, Inc., based off the current prices within the Industrial Marketing Products and Services industry, has the potential to generate $220,000 in sales in its first 18 months. A revenue growth rate of nearly 30% annually is possible with good management. The projected ratios at Fiscal Year 3 are solid.

    Each investor’s equity will be determined by the amount of his or her investment. You can find a more detailed discussion on Ratios in the Financial Plan section. Within 48 months, we expect the business to be able attract additional investment and be able pay its initial investors.

    1.1 Objectives

    JTB Integrated Technologies’ main objectives are to create and support:

    1. Inventory sharing technology systems and software for vendor relations.
    2. Purchasing and order management technology systems.
    3. System for job costing and quote management.
    4. Website-based Ecommerce sites and systems.
    5. LAN and wireless Intranet systems that support sales, marketing, or engineering.

    After developing these products, we will bring these applications into the market using our business as the test bed proving their worth, and then resell this technology and its required support services.

    Success Keys 1.2

  • Seasoned management with over twenty-five years of business experience in servicing the Industrial Distribution and Tool industries as a service provider and a manufacturer.
  • To allow growth and flexibility, you need to have well-defined and focused long-term goals that are achievable over time.
  • Strong marketing goals with niche products and services, targeted services and products delivered with unique marketing approaches.
  • Very low startup development costs.
  • A base of reliable vendors for external support is available, plus over 20 years’ industry contacts.
  • 1.3 Mission

    JTB will support and develop only the highest quality products and services. With this goal as our main mission, we will integrate our products into the metalworking market. Our software products can be used as both a procurement resource and an engineered selling resource. With our high-quality Internet-based marketing websites, customer management tools and other services, clients can expect positive results as well as long-term growth.

    JTB’s Products and Services Division is used as a prototype and test bed for our P.C. based business development software. JTB will provide mid-sized corporations with innovative ways to cost-effectively manage external vendor and customer transactions. Job costing and purchasing can be done online. Project management will also be streamlined, resulting in continual savings for those who use our products and services.

    Gymnastics Instruction Business Plan


    Gymnastics Instruction Business Plan


    Gymnastics Jumpstart will help children in the Detroit Metropolitan. We will teach them how to be more focused and disciplined, as well as improve their overall health. Gymnastics Jump-Start is a private gym whose main focus is on gymnastics; however, various types of dance and total body conditioning are also taught. This gym will offer Olympic gymnastic equipment both for boys and girls.

    We start each student with the core elements of gymnastics, followed by total body conditioning and more difficult tricks. We will be different from all our competitors by using repetition and variety in our teaching methods. For children to be able to learn effectively, they must have fun with it. Our teachers will be trained to use more innovative teaching methods that not only produce the same or better physical effects on the children but also have a greater mental impact. As a safety precaution, parents will not be allowed to enter the gymnasium.

    In the first year, Gymnastics Jump-Start expects to make a profit. After the first year, we expect to have a regular clientele. We will be adding more teachers to our classes as children enroll in them. If expanding classes requires us to hire and train new teachers, that’s what we will do. Our customers are familiar with us as former instructors in gymnastics at other gyms. We will continue to do our best to keep them coming back. While our classes will be more affordable than other gyms, we will still make a good profit.

    Wanda Bounce and Bea Turn were competitive gymnasts. We understand the way that private and public gyms are run since we have worked in both of them. Our combined 25-years of experience as coaches in gymnastics ensures that we know what our customers are looking for. We have seen firsthand how children learn best by the mistakes that our teachers made while we were competing in gymnastics. Sometimes, you have to get out of your comfort zone and do what’s best for your students. We have found that there is definitely a market for private gyms in Oakland County. We know this simply by the fact that we both grew up in this county and were inconvenienced by driving long distances to get to a private gym to take lessons. Our experience at different gymnastics facilities around Detroit will help us believe that our gym is going to be a success.

    Each owner will contribute $25,000. In addition, we are seeking a seven-year loan of $36,600 to help cover the initial equipment purchases necessary to open a high-caliber private gymnasium. The financial plan provides details on the repayment.

    1. Keys to Success

    These are the keys to our success:

    • Maintaining a reputable and untarnished reputation in the community
    • Competitive pricing
    • Flexible hours
    • Ample and secure parking
    • Easy access
    • High traffic areas are best for maximum exposure to the public
    • Overcrowding can be reduced by designing facilities
    • Seasoned management team
    • Customer relationships that are personalized

    We can minimize certain risk factors by:

    • Initial capitalization of the company to sustain operations through year one
    • Low overhead by using multi-skilled workers and continuous training
    • Affable marketing creates strong customer base
    • Community involvement and strong ties to the community are important
    • Eliminate collection costs by establishing cash/credit/debit-card-only facilities

    1.2 Mission

    Gymnastics Jump-Start offers a place where people can learn gymnastics, meet new people, have fun and feel comfortable. We offer a variety of gymnastics and conditioning programs with different price points for everyone. However, we place a greater emphasis on group classes. Our instructors have the opportunity to continue their training with some top professionals. This allows our students to be taught the latest tricks and techniques. Gymnastics Jumpstart welcomes all types of people. We are a non-smoking gym and we do not allow alcohol or drugs.

    1.3 Objectives

    Gymnastics Jumpstartt aims to achieve the following goals:

    • Exceed 60% class capacity by the end of the first year of operation.
    • Acquire 300+ participants by the end of the first year of operation.
    • Increase membership by 20% before the end of the second calendar year.

  • Students of all levels can learn gymnastics, from beginners to experts.
  • Encourage long-term employee commitment by providing ongoing training, benefits, and incentives.
  • Bowling Center Business Plan


    Bowling Center Business Plan


    Bowling is a major entertainment industry in Anytown, with a declining customer base over the last few decades. Today’s senior citizens were once yesterday’s avid bowlers. The actions of their elders were questioned by the Baby-Boomers, and they also stopped bowling. Bowling eventually lost its popularity as America’s favourite athletic event, and this was without any innovation.

    Anytown cannot replace the old athletic and social event bowling, but it does need innovation. Sally Strike, owner and manager of Bowl Weevil understands the need for revitalization in bowling culture through her youth participation in bowling and her work with the Professional Bowling Association. Sally has been a bowler in her community as well as being a marketing and business analyst at the Professional Bowling Association. Sally will be able to reach her contacts within Professional Bowling and Skating Associations, to promote touring tournaments and competes.

    Sally has completed the necessary research to plan and execute designs for a new, downtown bowling alley. Bowl Weevil will use the building’s nostalgic vibe to create a unique atmosphere. It will attract after-school children looking for entertainment and snacks, families with young kids seeking affordable entertainment, seniors looking to have fun, and local bowlers looking for league competition in their neighborhoods. We offer special rates for groups and families, as well as themed nights featuring live music.

    Sally will contribute $60,000 of her own funds to the project. She is also asking for a seven year loan of $163,000. This loan will provide start-up financing for this new venture. The loan will be secured with the owner’s home equity. Based on market research in Anytown, we project sales of over $500,000 in the first year, and strong net profits in year three with nine employees.

    1.1 Mission

    Bowl Weevil was founded to provide the best entertainment for the Anytown community. We offer the best bowling and overall entertainment for the entire family!

    1.2 Objectives

    1. Sales of $523,000 for year one and $608,000 for year three.
    2. Gross margin higher than 65%.
    3. Net income more than 2.7% of sales by the third year.

    1.3 Keys To Success

    1. Excellence in entertainment.
    2. Establishing a network of regulars.
    3. Group rates
    4. Excellent value for sport lessons or entertainment.